Confessions of a Salesman

Chapter 435 Market Competition
Huang Baihui asked me, "Are you married?"

I shook my head and said, "Not yet, but soon? How about you?"

Huang Baihui nodded and said, "It's over, the child is already one year old."

I looked at her and said, "You got married so early?"

Huang Baihui said a little embarrassedly: "It's getting late, I'm thirty today, and among my peers, I'm married late."

I hummed and said, "It's a bit late, but people are taking care of themselves really well these days. You can't tell that you're thirty at all. You look like a college student who just graduated."

Huang Baihui said with a smile: "Your set is of little use to a married woman like me."

I didn't answer.I knew that when she came to me, she must have something to say to me, or to ask. This woman has a very strong purpose in doing things, and she will never come to me for no reason, chatting about family matters.

Sure enough, Huang Baihui got to the point and said, "I finally know why you refuse to discuss cooperation with me?"

I smiled and asked, "Why?"

Huang Baihui said: "Actually, I don't know much about your company, and I don't know anything about you. It wasn't until I heard Dongfang talk about you two days ago that I realized that you could have taken my place. Or in other words, my current position is actually yours, but you don’t want it. Moreover, I also heard that even if you are in my position, it’s only temporary, and the group wants you to go there, right? ?”

I shook my head and said, "I don't know. What group are you talking about? Your Dongfang President invited me, but I declined."

Huang Baihui asked curiously: "Why? Is our company not attractive? Although Wanzhong is a well-known company, its strength is still too small compared to Zhongjing. You should understand this. Even if Wanzhong is the largest, it is not It may be comparable to Zhongjing.”

I waved my hand and said: "So what? The Zhongjing Group you are talking about is Zhongjing Group, not Zhongjing Technology. We only need to be the leader in the industry. Besides, I am not self-motivated. I have been coming and going since I went to work. I went to a company called Wanzhong, so I knew that I was quiet and not moving."

Huang Baihui asked puzzledly: "I will be the top of the mountain and look at all the small mountains, isn't it good?"

I said with a hippie smile: "I'm afraid of heights!"

Huang Baihui sighed and said, "If you want to chat like this, it won't be interesting."

I said solemnly: "I think you all have a misunderstanding, that is, the bigger the official position, the better, and the more money you can earn, the better. I used to think the same way. When I had a certain economic foundation, I found that only The stronger the ability, the better. Everything else is empty. No matter how great the power is, it will be lost one day, and no matter how much money is spent, one day it will be spent. There is no reason for failure.

Many people work hard in order to have power and money, but when your ability matches what you have, you really have it.When you want to go to the next level, your ability has to be improved accordingly, so as to match your rights and money.This is the point. Where I am now, I can improve further. Why should I leave?
Do you think I can improve my ability by going to Zhongjing?I'm afraid I'll just learn intrigue and the golden mean, which is not what I want! "

Huang Baihui suddenly felt relieved, and said, "Why didn't I realize it? My life was really wasted!"

I didn't expect her reaction to be like this, so I froze for a moment and said, "I'm just talking nonsense, do you still take it seriously?"

Huang Baihui said sincerely: "I know you are not talking nonsense, thank you, you are willing to tell me the truth. What you said is very reasonable. You have lived out yourself and know what you want? Instead of following the waves Mainstream, I finally understand why you are so calm and open-minded about everything."

I smiled and said: "I don't, I am very fussy. I am also very tempted by Zhongjing's invitation, but I just feel that it is not suitable for me, just like Yingke and Geling's invitation to me. Or I made a wrong choice today. Yes, but I won't regret it."

Huang Baihui hummed and said, "It's an honor to have an opponent like you. In the days to come, I will compete fairly with you. I will become your most terrifying competitor and a stumbling block on your way to success."

I smiled and said: "I hope, I wish you success!"

One month later, Zhongjing's product was officially launched. I stood beside the product and looked around.

This is a new type of vertical air conditioner. From the appearance point of view, it is indeed very attractive.The big Jingke logo, the large panel is a touch screen, and when it is in standby mode, it looks like a picture of mountains and flowing water.I flicked the switch, and the fan speed was decent, with very little cooling and very little noise.

I called Mai Liang and Yu Hong over and asked, "Have you watched it?"

Mai Liang nodded and said, "Look, I think it's quite a selling point. This big screen is really pleasing."

Yu Hong also looked carefully, and said: "It's really a tall, rich real person, and the product is produced so quickly. Tell me, where did they produce it?"

Mai Liang looked at the production label below and said: "This one says Comfort Wuhu, so it's the production base of Lotte. It's just a different shell, and those things are still inside."

I asked, "Do you see any shortcomings?"

Mai Liang shook his head and said, "It's useless for now, you'll know when you test it. If it's still a Lotte product, then it won't last long!"

Yu Hong denied: "Impossible, how could there be quality problems in the first batch of products they released, they have already suffered a loss once, and they will suffer again, and I know without testing, it must be better than before. it is good."

I asked, "According to you, this product is invulnerable?"

Yu Hong thought for a while and said, "That's not true. The cost must be very high. The touch screen alone costs [-] yuan, right?"

I shook my head and said, "Even if their cost is higher, it will not be higher than ours, unless their cost accounting department is an idiot. The pricing must be based on our standard, only lower or higher."

Mai Liang scratched his head and said, "It looks good, has strong functions, and is cheap, so how do we fight it?"

I kept pressing the keys on the touch screen and said, "What do you think is the use of this touch screen? Obviously there is a remote control, sitting on the sofa, but you have to come over and press the touch screen, so it's a bird's remote control? Can’t you sit next to the air conditioner all the time?”

Mai Liang slapped his thigh and said, "That's right, it's unscientific! Let's start with this!"

Yu Hong stopped and said: "No, they also have a remote control, so they don't have to touch it. If they can't find the remote control, they can directly press the screen, isn't it more convenient?
Mai Liang said disappointedly: "That's right, so what should we do? If they launch it like this, they will definitely occupy a large share of the market!"

I thought for a while and said, "Let's take a step and see how they react in the market?"

Then he suddenly thought of something and said, "Go and call the people from the R&D department over."

After the chief engineer of the R&D department came over, he greeted us politely and then observed Jingke air conditioner.

After looking at it for a while, he said to me: "Mr. Chen, this product is an imitation of ours. Originally, our R&D department planned to produce this product. The design drawings have come out, but there is no batch."

I nodded and said: "I know this, but you are still slow."

The chief engineer protested, "It's not that we are slow, it's that they stole our design."

I shook my head and said, "Even if they don't steal it, it may be produced very quickly. I'm looking for you. I have an idea. Can you see if it can be realized?"

Jingke's high-end smart air conditioners were sold out in major shopping malls as soon as they were launched.Because this product is indeed very attractive, the price is not high, and the function and decoration are integrated, it is really tall when placed at home.

After the sales report came back, our same product was abused to pieces, and the sales volume was horrible.

But this was within my expectation. Several department leaders stood in front of my desk, not daring to vent their anger, thinking that I was going to lose my temper.

I put down the report in my hand and said, "Everyone sit down first."

Several people sat down tremblingly, and I said: "You have all seen the report, this is only the first product of Jingke, and there will be a second and third product in the future. It is obvious that their products are designed for us. Manufactured, if you have any ideas, talk about it.”

No one dared to speak.

I continued to induce and said: "It's okay, everyone can speak freely, I don't blame any of you, if you want to say that the responsibility is also mine."

Lao Bai from the planning department said: "The responsibility is not yours. In our planning department, our planning part is not doing well."

Yu Hong from the marketing department hurriedly said, "It's a problem with our market."

Some people wanted to continue, but I stopped them: "Okay, now is not the time for review, I just want everyone to brainstorm and see if there is any way to deal with it."

Mai Liang said: "Their people are all of us who have passed by. They are very familiar with our products, they know the advantages and disadvantages of our products, and they even know our sales policies. It's like a transparent person. It's hard to deal with!"

I hummed and said, "Yes, no matter how difficult it is, there will be a way, or we will really be squeezed out of the market?"

Lao Bai said: "Why don't you do another advertisement like last time, the last time the effect was very good."

I shook my head and said: "One time does not mean every time. No matter how good the advertisement is, it depends on the curative effect. Besides, consumers are very disgusted with manufacturers who slander other people's products, so this is not acceptable."

Yu Hong suggested: "Should we do a marketing promotion? Or a large-scale promotion."

I shook my head.

Everyone was lost in thought.

At this time, the chief engineer of the R&D department called. I answered the call, said a few words, and put down the phone.

Then, I said to everyone: "Aren't they aimed at our products? Then we also aimed at their products. We studied with the R&D department that day. Doesn't their air conditioner have a touch function? Then let's come to the real intelligent control .”

Everyone looked at me curiously.

I smiled and said: "Good news, the R&D department has launched a new model, which is based on their first model, with additional functions, automatic recognition and memory functions. Just enter the suitable temperature of the fixed members of the family and enter the house. , the air conditioner will automatically recognize and adjust to the appropriate temperature.”

Mai Liang questioned: "Then if there are people in the room, how can it identify them? Whose temperature is better to identify?"

Everyone nodded and said, "Yes, yes!"

I smiled and said, "You don't know how to use your brains? Take the average value of all people. This thing is just a gimmick, just like their touch screen. It's not practical. Let me tell you, air conditioners, in many cases, rely on Subjectively, as long as there is wind, the comfort level of the human body is similar."

Mai Liang smiled and said, "Aren't you lying to me by saying that?"

I said angrily: "What is deception? I am not deceiving people. What I mean is that the comfort level of human body temperature is more of a psychological effect, and has little to do with the external temperature."

Mai Liang laughed loudly and said: "You are too good at making things up. What do you mean, as long as I feel the temperature in my heart, it is that temperature? Then I am in winter, and I stand shirtless in the snow. As long as I feel that the surroundings are as warm as spring, it is as warm as spring? Will I not be frozen to death?"

I said confidently: "Yes, but you must first really feel that it is as warm as spring."

Mai Liang thought for a while and said, "How can it be as warm as spring in winter?"

I hummed and said, "So, this is the real perception of the human body, which determines the real temperature of your body. It's really hard to talk to you! Do you understand?"

All shook their heads.

I sighed and said, "Anyway, when I say what's going on, that's what's going on. You can explain it whatever you want, as long as it makes sense. Who can ask so carefully?"

As soon as our new product developed by us is on the market, compared with Jingke's products, it is even taller. Although the price is a bit more expensive, its functions are much more powerful.

Soon, their touchscreen air conditioners were replaced by ours.

One of BJ's agents called me and asked me to come over and talk.

I didn't pay much attention at the beginning, because an agent came to me directly, and he was an unfamiliar agent, so I didn't want to talk to him, just let the sales manager below go.

Who knew that the agent had a big tone, saying that he could reverse BJ's current market defeat, and appointed me to go.

I still didn't go, I asked the head of the North China District to go and have a look, I think I have given him a lot of face.On the one hand, I don't have much hope for the BJ market. On the other hand, I am very relieved about the North China region. Basically, I will go with him, and there is not much difference.

After the head of the North China District went, he skipped over Mai Liang and called me directly, saying, "Mr. Chen, I think you should come over here. I think it's better for you to handle this matter."

(End of this chapter)