Confessions of a Salesman

Chapter 484
I wanted to say that he is a deadhead, as long as the owner likes it, you can just follow his example, you are making money, so don't care about him.

But after thinking about it again, Ah Fa is responsible to the owner, and this is what a professional and competent decoration company should look like.

But I still thought he was too stupid, so I criticized him: "No matter the owner's ideas are unrealistic, you should try to meet his requirements. You can tell him what the consequences will be if you follow his ideas. , let him make his own choice, if he wants to go his own way, you just do it, this has nothing to do with you, it is his own business, you are only responsible for the construction.”

Afa shook his head and said: "That's not good, the overall effect of doing this must be bad, and we need to provide professional advice to the owners, and do a good job of every order, regardless of the size of the decoration. That's how we get repeat customers!"

I took a deep breath and said, "Why can't I explain it to you? Don't be stubborn, you have to learn to be flexible. If they don't even choose you, how can you give them professional advice?" What about opinions? You must first let them recognize you and trust you! You listen to me, you go tomorrow, ask their opinions first, how do you want to decorate, and come up with a plan based on their opinions, which is definitely better than your current plan Don’t think it’s the best, the most suitable must be the owner’s favorite, the people who live here are them, not you, only they have the right to say what’s good and what’s not, understand?”

Ah Fa couldn't turn the corner for a while, but he was obedient.

The next day, Ah Fa first went to listen to the owner's opinion, and took a paper to record it carefully. After returning, he wrote and drew again, and the second proposal came out.Ah Fa and I said, "Give both of them to the owner, and see how they choose?" Sure enough, the choice was based on the proposal that had been heard from the owner.Then there is the issue of material selection, because Afa only provides the only material choice, so the owner is somewhat dissatisfied, and Afa and I said: "You remember that for each material, give the owner a few more choices, a high-priced one , one with a middle price and one with a low price. Most owners will choose a price, some will choose a high price, and no one will choose a low price. In addition, you must learn to make money in terms of materials, even if you don’t make money, The owner will also feel that you are making money."

Ah Fa disagreed and said: "The owner paid us for the construction, and we shouldn't make money for the materials."

I said displeasedly: "I don't even understand such a big store, how do you support it? You provide the materials to the owner, as long as they are genuine, you should earn some hard money. I'm not asking you to cheat, just let you Earn some reasonable expenses. Part of these expenses can be used for exceeding the budget, and even part of it can be returned to the owner, so that they will decorate in the future, or their friends will definitely find you. Even if you don’t make this money, they will I'll think you've earned it!"

Ah Fa's head is made of wood. No matter how you say it, it doesn't make sense, but I refuse. At the end, I said angrily: "You can do whatever you want, I don't want to be a bad person, as long as you like it!"

Anger is all about anger, but I didn't give up on Ah Fa, mainly because I thought, how could I meet such an honest businessman.I'm still in awe of his persistence.

I started to advise him. First, I asked him to find a professional drawing technician to type out his hand-drawn drawings through the computer, which made it more formal and standardized.Then ask him to separate one of the three shops and redecorate it for a decoration company.The office is divided into departments, such as design department, engineering department, material department, cost accounting department, and finance department.

The staff of the decoration company must have uniform uniforms, and every time they do a project, they must hang the banner of their decoration company on the project.

In addition, in the new community, leaflets are distributed and advertisements are posted.

Ah Fa can't speak, so please ask someone who can speak eloquently to explain Ah Fa's meaning clearly.In this way, there is an additional business department, which is responsible for soliciting business.

The company's expenses have increased, but the business volume has also risen sharply, and the business has become prosperous.Ah Fa is also more eloquent than before, and he is not so shy when meeting people. He can also speak a lot of professional terms from time to time, which makes him tame.

Zhuhai Traffic Voice, one of the programs about cars, suddenly became popular. Many taxi drivers liked to listen to it, and the listening rate was very high.One day I didn’t drive, and I was sitting in a taxi listening to the radio. Suddenly, I had a whim. When I got out of the car, I called the advertising department of the radio station and told my thoughts.The advertising department is very concerned about my ideas, thinks my ideas are very good, and is very active in meeting and talking with me.

My idea is very simple, Afa Decoration Company pays to sponsor the radio station, and the radio station has a program that talks about decoration, answers the audience's decoration questions, asks the audience to call, and Afa will explain on the spot, so that Afa's popularity will not be long will be able to come up.

Ah Fa and I went to the Zhuhai Radio Station, and our car was stopped politely by the guard. After some interrogation, we called to confirm before letting us in.I believe that if it was an ordinary car, the guard would probably have kicked us out long ago, and would not be so interested in helping us pass it on.

The manager of the advertising department of Zhuhai Radio Station talked with us. The content is actually very simple, that is, how much money can we pay, and what time period do we want to broadcast?

Ah Fa didn't understand at all, and I didn't know what price to offer, so I asked the manager, "Why don't you introduce the approximate price and how to pay? Like your car show, you have to How much?"

The manager saw our guilty conscience, knew that we didn't know the price, and didn't bully us, so he said directly: "Generally, our prime-time advertisements are calculated by the second, ranging from 180 yuan to 2000 yuan, and the number of repeated broadcasts determines your fee. How much. The length is about 15 seconds and 20 seconds. Of course, if you are a program, we can’t calculate it by the second, let’s calculate it by the minute, an hour, except for the time of commercials in the middle, probably There is 40 minutes of program time, normally we need at least 1 yuan for 4000 minute, and about 40 yuan for 16 minutes.”

My jaw was almost shocked by his price. It costs 40 in 16 minutes a day, so I don't even have to think about it.Almost stood up and walked away.

Ah Fa was calm, but he was also reluctant to make a sound, waiting for my opinion.

(End of this chapter)