Confessions of a Salesman

Chapter 666 The Battle of Acquisitions
He Jie listened to my words with a sullen face, thought for a long time, and finally said furiously: "Mr. Chen, you can no longer use your conventional thinking to think about the current market! We occupy the domestic market, which is the existing market, and there will be sales. , can make us stand tall, what stands out? It is not market share, but the maximization of profits. With profits, we have R & D strength and competitive advantages. Blindly occupy the market, and then eliminate through monopoly For other competitors, this kind of routine is no longer suitable for the current market. The country will not allow us to do this! The reason why we can gain a foothold in the domestic market is because our high-end products and our quality are far ahead to the opponent.

Back to the foreign market, opportunities and risks coexist. It is definitely right to expand the market, but it cannot be endless and aimless expansion. We must stabilize the existing market and then expand our own market.Of the two agents, one is from the UK and the other is from France.Once the TPP is established, Britain will take the lead in joining. This is a hard-core follower of the Americans, while France has been vacillating.Then the TPP will definitely fight a trade war with China, completely boycotting China's European market, and raising tariffs several times is a trivial matter, restricting China's exports every minute.In order to increase the employment rate in their own country, they will definitely bring the manufacturing industry back to their own country. In that case, do you think we can still have a market?
In addition, we are endlessly expanding foreign markets. Have you read the data? The money we spend on foreign marketing every year can build several bases for thousands of people. Have a reputation?Also no!As long as we hang the label made in China, we will not earn a reputation, always be inferior, always cheap! "

I thought about what she said, and questioned: "You mean we have no chance to enter the foreign market at all? It is futile for us to do some overseas markets now! It is all useless work?"

He Jie shook his head and said, "That's not entirely true. The products our country exports are all middle- and low-end products, and they are all obtained with good quality and low price. But we must not underestimate the middle and low-end products, after all, most of the foreigners are still Poor people! Made in China is still well-known in foreign countries. Although the reputation is not very good, at least it has a reputation. Most foreigners still like to see Made in China! But the road can’t go on like this, it will be another African The silhouette of the manufacturing industry. We must make our own special products, unique, high-tech products, and low-end living material products! The country is also aware of this, and it is also gradually planning enterprises, forcing domestic The enterprise transformation, upgrading, and elimination of small workshops that have fallen behind, so as to be competitive internationally. It is a way to cleanse yourself!
What we all can do is to follow the national policy, vigorously develop more and better products, develop products that are worthy of our pride, and produce products with competitive advantages. By then, peonies will bloom and bees will come. When we go abroad, we don't want to go out, but we are invited to go out! "

I hummed and said: "You have a thorough understanding of domestic and foreign markets, and I understand what you mean. We should now convert the profits obtained in the domestic market into R&D investment. Instead of wasting time and effort to develop products that do not belong to us. It is thankless to do so in foreign markets! Overseas markets change with international policies, and the risks are too high. Including FANCO, once the trade war breaks out, the biggest losses are those of us that rely too much on exports. But I think we can still grasp it with both hands and prepare for the expansion of overseas markets. Like the entry of the WTO, we failed to seize the opportunity and missed the best opportunity to enter the overseas market. Maybe the TPP will not be established at all? Or is TPP not aimed at us China?"

At this time, Yun Manni, who had been silent all this time, said: "Mr. Chen, I still agree with Mr. He on this matter. The TPP must be established for China's entry into the WTO. The unemployment rate in the United States has been continuously increasing. The number of unemployed people has increased to 12%. This is inseparable from China's exports. No matter which president comes to power, the first problem to be solved is to control the unemployment rate. The best way to control the unemployment rate is to drive out Chinese manufacturing. , They built their own cars behind closed doors. This TPP means that the Americans want to start anew, making the WTO a nominal international organization, and must exclude China! Therefore, once the TPP is established, our American and European markets will indeed be greatly affected. If it is serious, all overseas markets may be closed. Then our previous investment will really be in vain.”

I frowned and said, "I'm helping you talk, why are you two giving me a lesson now? So, are you still fighting?"

He Jie finally smiled and said, "I like to work with leaders who can listen to the truth! I am not opposed to expanding overseas markets, but I do not agree to expand too quickly and too early, especially not to risk losing the original stable agency." Expand under the premise of business!"

Yun Manni also smiled and said: "Well, that's what I thought too, then I'll go and tell Ai Wen to suspend the negotiations between the other two agents, and put it on hold for now!"

He Jie said very considerately: "Let me talk about it. The client Ai Wen worked so hard to find was rejected by us just like that. She must have emotions. Let me talk better!"

I nodded and said, "Mr. He, you are very considerate and have a unique vision. You are very good at analyzing overseas markets!"

He Jie said with a smile: "Mr. Chen is absurd!"

After He Jie left, I scolded Yun Manni and said, "Why are you so impatient? Didn't I tell you to try to cooperate with her in everything and don't play against her? Even if there is a conflict of opinion, I should come forward what!"

Yun Manni explained aggrievedly: "I don't want to, but I have to express my opinion on such a big matter. She didn't analyze it so thoroughly at the time! If I said that earlier, I would definitely agree !"

I groaned and asked, "Didn't she explain it to you?"

Yun Manni hummed and said: "This is the most angry! It's just that there are too many uncertain factors overseas! It's because I'm afraid I don't understand. Wait for you to come back and teach me a lesson!"

I shook my head and said, "No way! However, I still have some doubts about her identity. You'd better find her out for me!"

Yun Manni asked inexplicably: "Her identity? Haven't you checked it? No problem!"

I explained: "Don't you find it strange? Judging from her previous education and work experience, how could she know so much? There are not many people who can really link politics and economics! I don't know what she said. have not thought!"

Yun Manni asked curiously: "Then do you think what she said makes sense?"

I nodded and said: "It makes sense! Her choice is also right! I just don't know, what is her purpose? Is it really for everyone?"

Yun Manni looked at me and asked, "Since you don't trust her so much, why do you still have to use her?"

I sighed and said, "We always cherish talents, right? Besides, so far, everything she has done is for the benefit of all of us. Maybe I underestimated this small temple of Wanzhong? It can really be kept." talent!"

He Dong, who suffered a great loss, finally started to fight back.

But his actions were not aimed at me, but at Zhongjing.

Since Sun Shengguo was investigated again, the incident involving Hu Shengjun's new accessories was also arrested.Zhongjing Group decided to reorganize Zhongjing Home Appliances. He Dong, who holds 80% of Yingke's shares, started to attack Zhongjing.

We must fight this battle, and we must win it.

The shareholding composition of Zhongjing Home Appliances is very complicated. Retail investors only account for less than 5%, the investment company under the State-owned Assets Supervision and Administration Commission accounts for 45% of the largest shares, the remaining 30% is Zhongjing Group, and the remaining 20% ​​is in the hands of several scattered shareholders. superior.

The State-owned Assets Supervision and Administration Commission decided to abandon Zhongjing Appliances, and the shares of Zhongjing Group were also thrown out. The ownership of the 75% of the shares became the focus of everyone's attention.

No one can guess what the investment company of SASAC is thinking.As for the Zhongjing Group, it is not difficult to understand that whoever gives more money, they can sell their shares to whomever they want to solve their urgent needs.Affected by Zhongjing Home Appliances, Zhongjing Group is also very short of funds. They are in urgent need of capital turnover, and they are willing to turn losses into profits.

An emergency meeting will be held immediately. We must take effective measures in response to Zhongjing's share sale. Whoever bought Zhongjing has a great influence on us.

This meeting was different from the previous ones. It was not only limited to a few high-level executives, but even the chief financial officer, Mr. Zhang, also participated.

At the beginning of the meeting, He Jie spoke first: "I asked to hold this meeting. You may have heard that Zhongjing Home Appliances officially announced the reorganization, and all the manufacturers are starting to look at each other. In response to this acquisition frenzy, our company should also have corresponding measures. Countermeasures, I want to hear everyone's opinions on this matter?"

I casually sat in the middle of the seat, observing everyone below.

Yun Manni interjected: "It is not difficult to see that Yingke is bound to win Zhongjing this time. He Dong has already sent people to negotiate with the investment company of the SASAC, and has also begun to contact people from Zhongjing Group. If Yingke wins Zhongjing, then the situation will be very unfavorable to us. From the original three-legged confrontation to our current dominance, this achievement is hard-won. After Yingke took over Zhongjing, Wu and Shu merged to fight against Wei. The situation will be Not optimistic."

Yu Hong shook his head and said: "Not necessarily, the acquisition of Zhongjing requires a lot of funds. Even if the acquisition of Yingke is successful, it will be a pain in the neck. Zhongjing's home appliances are now in dilapidated condition, and it is impossible to resume production in a short time. In addition, Yingke also changed hands. Soon, the foundation will not be stable, and the combination of the two will not pose any threat to us for the time being."

Yuan Zhiyuan nodded and said: "I agree with Mr. Yu. Yingke's acquisition of Zhongjing is nothing more than forming a double-team trend against us. It's a pity that the market is firmly in our hands. If we want to defeat us, we must first occupy the market, and then acquire it." Many companies can't occupy the market, they are all doing useless work!"

Yun Manni retorted: "Things are not as simple as you imagined. If Yingke has enough strength, then once they succeed in the acquisition, the first step is to reorganize the two companies. Don't forget that Yingke plans to transform. Their software technology development is still very competitive. Zhongjing’s hardware equipment is also very complete. Once the two companies are combined, they are likely to produce new products. They can also control the price. Occupying the market is simple and simple. It’s nothing more than price cuts and momentum! The market hasn’t reached the point where I won’t buy it. At that time, Nokia was the only one in the world. How many people predicted that it would be the leader of future communication equipment. What about the advent of a new technology, and it was pushed out of the stage of history in just two years. Times are changing, and no one can predict what will happen next moment?"

Lao Bai thought for a while and said: "The truth is this, but what lies ahead is that neither Zhongjing nor Yingke can compete with us, even if they add up, they are still not our opponents. Sometimes 1+1 not only It is not equal to 2, and it will be less than 1!"

I asked: "Then what do you mean, you don't have to do anything now? Watching Yingke acquire Zhongjing?"

No one answered.

I looked at He Jie, and He Jie said: "We can't do nothing, at least if we can, we have to fight for a part of the shares, which can raise the stock price, and even if we can't get it, it will not be so easy for Yingke to get it. The best result is that neither we nor Yingke can get it, and the snipe and clam fight to benefit the fisherman. I hope that Zhongjing will fall into the hands of the third company. If we take it, it is also a hot potato. We all have what Zhongjing has. Yes, it’s useless to take it! As for Yingke, it happens that Zhongjing can make up for their lack of hardware in recent years.”

I smiled and said, "How do you say that, if you can't get it, no one else can get it! Is that what you mean?"

He Jie followed with a smile and said, "That's what it means, at least they can't get it so easily! Two Yingkes, or two Zhongjings are beyond our ability to deal with, let alone one Yingke and one Zhongjing!"

Yu Hong questioned: "But what should we do to prevent Yingke from winning? Are we going to participate in the competition? What if we really succeed, what should we do? It's not worth throwing away, it's not worth throwing away. Besides, this requires a lot of money, with this money, we can vigorously develop our own research and development, why bother to go to this messy water?"

He Jie explained: "We just want to muddy this pool of water, the muddier the better! We must let Yingke move its muscles and bones, and it will not be able to recover in a short period of time, and it may even drag itself down. That's the best!"

(End of this chapter)