Confessions of a Salesman

Chapter 686
On the way back, I was thinking that both refrigerators and air conditioners are refrigeration equipment, and the principle must be the same, but they are packed in different boxes, one for the outlet and the other for the intake, it shouldn’t be too difficult, right?
The next day, when I went to the company, I called all the technical backbones of the company over for a meeting.

Many people thought that there was another major quality accident, and everyone looked nervous, for fear that I would burn the fire on their own heads, and everyone sat upright, not daring to breathe.

Tang Jie didn't know what happened, he was also a little nervous, seeing me coming in, he hurriedly stood up, I waved him to sit down, greeted the others, and asked: "Is everyone here? "

Tang Jie nodded and said: "Everyone is here, let's start!"

I looked down, and then asked seriously: "Who can answer me, what is the difference between our air conditioner and their refrigerator?"

I myself find it funny to ask this question, and the people below are even more puzzled by Monk Zhanger, who doesn’t know what I want to ask?
Tang Jie boldly asked: "Mr. Chen, what does this mean? An air conditioner is an air conditioner, and a refrigerator is a refrigerator. How do you compare them? Of course there is a big difference!" After speaking, he looked at me nervously.

Then he added: "Do you mean that our air conditioner is not as good as other people's refrigerators? According to the principle of refrigeration, the cooling effect of the refrigerator must be better than that of the air conditioner! Is there something wrong with the quality of our products? "

I hurriedly said: "No, no, don't be so nervous! I just think that the air conditioner also works with a compressor, and so does the refrigerator. Since we can make an air conditioner, we should also be able to make a refrigerator, but one is to control the temperature. The space is bigger, just a little bit smaller!"

Tang Jie laughed after hearing this, and explained: "The basic principle of cooling for air conditioners and refrigerators is the same. The indoor unit (evaporator) and outdoor unit (condenser) of the air conditioner use fans to exchange heat forcibly. heat exchange through natural convection and radiation."

After he finished speaking, he paused, and continued: "But the temperature of the refrigerator and the air conditioner are different, and the refrigerant is also different. The refrigerator needs to be below 0 degrees, while the air conditioner only needs to be cooled to 5 to 7 degrees."

I suddenly realized: "That is to say, after changing the refrigerant and shell, it is actually a refrigerator?"

The chief technical engineer below boldly replied: "Strictly speaking, there is no problem in theory. But in practice, there are still big differences. First, the control system is completely different, and second is the power transformer. It's different, again"

I interrupted him and asked, "Just tell me, how difficult is it? Can we make it happen!"

The chief technical engineer thought for a while and replied, "It shouldn't be too difficult."

I looked at the others again, and then everyone spoke freely in their familiar field, and I was in a fog.

I waved my hand and shouted: "Stop! Stop it! I didn't ask you to come and popularize refrigeration knowledge for me! So, Mr. Tang, you take the lead and set up a research and development team to see if we have enough technology to produce refrigerators? How much will it cost? I want detailed figures, when will they be given to me?"

Tang Jie discussed with the following people and replied: "One week."

I shook my head and said, "3 days!"

Tang Jie waved his hands and said: "No, no, it will take 6 days!"

I smiled and said, "4 days, that's it!"

Not long after the meeting, He Jie pushed open the office door, sat down and asked, "What kind of whim is this? What are you doing to develop a refrigerator? Are you free?"

I put on a straight face and said, "I found out why you all look the same? At the beginning, you were all very polite to me, but now that you've gotten to know each other, everyone puts their noses in the face. They don't knock when they come into my office, they just ask me directly." Question, I am Baidu?"

He Jie wasn't afraid at all, and said with a smile, "I'm the only acquaintance! Don't change the subject, I'm asking you, what's going on?"

I said angrily: "Don't be so cheeky, you don't respect me at all! I refuse to answer your question!"

He Jie said sharply, "Who doesn't respect you anymore? Didn't you just not knock on the door? Who knocked on the door when they came in?"

I am speechless.

Seeing that I didn't speak, He Jie continued to ask, "What are you going to do?"

I said loudly: "It's the idea that idiot said last time. I thought about it and found it quite reasonable. I went to ask Mr. Dong for advice. After thinking about it, I think so." I elongated my tone.

He Jie looked at me curiously.

I went on to say: "I think refrigerators are similar to air conditioners, and we can also produce them. Laugh, just laugh!"

He Jie didn't smile, and asked suspiciously: "Is it about the same? I think it's much worse!"

Now I became interested and said, "Look, aren't they all refrigeration equipment?"

He Jie nodded.

I continued: "Is it necessary to control the temperature?"

He Jie nodded again.

I went on to say: "Since the principle is the same, the production is not the same, why don't we try it?"

He Jie nodded and said, "Yes? Why not?"

I proudly said: "Look, my head is okay?"

He Jie thought for a while and said, "Isn't that right? It's easy for you to say, but if it is actually produced, what about the market? We all know that we make air conditioners, who knows our refrigerators?"

I pursed my lips and said, "The company is both a sales center and a direct-sales center. Chain stores and a sales force of tens of thousands of people are all for nothing? Yes, let’s do this, you go and help me make a market research report to see how our products are positioned?”

He Jie hummed, and when she was about to go out, I stopped her and said, "By the way, I can notify that idiot and let him come to work."

He Jie said dissatisfied: "You are the idiot!"

Tang Jie's work efficiency is really fast. In 3 days, all the necessary conditions, cost, personnel, and technology for the production of refrigerators came out. After reading the report, I praised: "Sure enough, he is an expert! This has what I want All the data, let’s implement it in the next step.”

Tang Jie hesitated and said, "Are you really going to do it? Don't deviate from your main business!"

I smiled and said, "Try it, why not? I saw the cost, and it's still acceptable!"

He Jie's sales market was also given to me, with the same accuracy, sometimes I feel that it is really a kind of happiness to have a colleague like this!

While showing me the report, He Jie analyzed with me: "In the domestic refrigerator market, foreign brands and domestic brands each account for half of the market. Domestic brands, with Seagull as the leader, have occupied half of the market for many years; followed by Watson, This was originally a research institute. In fact, they are the originators of refrigerators, but the problem is the same. Scientific research institutions do not know how to market. After changing hands several times, they finally fell into the hands of Wenzhou businessmen. Then there are several brands such as Chunguang, Xiamei, and Huaxia. You know the names. They are scumbag brands, but their sales have been good, and they can also occupy a place. There is also a brand worthy of attention, which is Yingke. .”

I asked with a oh: "Yingke? I know Yingke doesn't make refrigerators! Don't fool me!"

He Jie cut it and said: "Although Yingke doesn't do it, don't forget that it has acquired Zhongjing now. Zhongjing has been making refrigerators, and it's doing well. Although it doesn't take much of the market, it's different now. Yes, I see that their central base has a planned refrigerator production plant!"

I groaned and said in surprise, "You know all of this?"

He Jie said disdainfully: "What's so difficult about this, you can go to the ZS City Planning Bureau to find out, they have already made the design drawings, I copied a copy, and I will show it to you later!"

I gave a thumbs up and praised: "It is really far-sighted to do things, and never forget to observe the situation of competitors!"

He Jie smiled and said, "Don't forget, I'm also a major shareholder of Yingke!"

I snorted and said: "You said that if you get some more shares in Wanzhong, don't you get all the shares in the home appliance stocks? Why, you want to collect all the home appliance stocks and summon the Dragon Ball?"

He Jie gave me a blank look and said: "Speaking of which, I'm not straight! It's no wonder that people who know you are not afraid of you anymore. It's your own virtue, so can you blame others?"

I waved my hand and said: "Come on, come on, it's not your turn to teach me a lesson, go to work quickly, it keeps dangling in front of my eyes, I feel dizzy!"

He Jie said dissatisfied: "I haven't finished yet! You don't want to hear, if we make a refrigerator, how can we best position it in the market?"

I asked with interest: "How to position?"

He Jie began to play tricks again: "Stop talking, some people think I dazzled him!"

I said with a smile on my face, "No, no, it's my old eyesight! Come and listen!"

He Jie put away her smiling face and said, "This is what I think. There are two approaches. One is to create a unique and novel refrigerator, and use our popular brand effect to make it a blockbuster as soon as it goes on the market. Second, according to our current capabilities, we will produce some low-priced products and gradually swallow up the market. By the time they react, we have gradually entered the market and have a certain market foundation. , and then launch some new products to firmly enter the market.”

I thought for a while and said, "Why do we have to compete with domestic brands? Isn't there still half of the foreign brand market? Why don't we compete and compete?"

He Jie explained: "It's not that I grow other people's ambitions and destroy my own prestige. I really can't compete with them. The technical level is definitely not as good as others. In terms of performance and appearance, there is also a big difference. According to me Look, it will be very difficult for us to produce the same products as foreign brands in the short term, since no matter how cheap the price is, no one will choose us!"

I hummed, nodded and said, "You're right. Then just compete with Seagull for the market. If foreign brands can't do it, can't domestic brands do it?" 98
He Jie nodded and said, "You may not be able to do it domestically, and you are too whimsical to compare it with foreign brands. How can it be as easy as you imagined?"

The fact is really like what He Jie said, I thought it was too simple.

A whole month of all-night research, entering equipment, recruiting technicians, and purchasing raw materials, tossed and tossed for a long time, and couldn't even design the outer shell of a refrigerator.It seems that there is really a specialization in the art industry.Tang Jie was nearly collapsed by me.

Wang Hetong came to work, and originally wanted him to practice with Mo Ke for a period of time, but by accident, he learned that we were really going to make refrigerators, so he wanted to visit, and then in front of the public, he gave Tang Jie Lesson learned.

Tang Jie's status in Wanzhong is still very high. He has a good character, good temper, and comprehensive skills.

It was also the first time he heard that someone questioned his working methods so carelessly, and he was just an intern who was planning to go to the financial department.

Wang Hetong maintained his usual style, his emotional intelligence was basically zero, and he directly accused Tang Jie: "You can't do this at all! How can you start designing the exterior before the things inside come out! How do you know? The internal components What a total volume! Your direction is wrong!"

Tang Jie didn't pay much attention to him, and explained patiently in his tone of voice: "The size of the refrigerator is unified in the industry. There are only a few standards. We can start with the design of the exterior or the design of the internal components. We have basically mastered the internal structure. There are only a few core technologies. There are a few chips that we cannot design by ourselves and have to be imported. So the internal design is stopped first, and we will start when the chips arrive. But the work can't stop, we have to make the appearance first!"

Wang Hetong objected: "Then what if there is a deviation in size? Your exterior design is not for nothing! You must do things step by step, step by step! Can you tell me which chips are there?"

Just as Tang Jie was about to tell him, his assistant stopped him and asked Comrade Wang He, "Who are you? Why did you show it to you? Why are you talking to Mr. Tang?"

Wang Hetong was taken aback for a moment, not knowing how to answer the question?

But he immediately said: "Do you have to say how to say it? Just open your mouth and say it! I think it's better than you. I think it may be more effective than you!"

The assistant didn't expect Wang Hetong's tone to be so aggressive, and pointed directly at Wang Hetong's nose and asked, "Which department do you belong to? Are you here to make trouble? Who brought you in?"

Wang Hetong is still explaining: "I'm telling the truth, I may be helpful to your project!"

Another of Tang Jie's subordinates said disdainfully: "How can you help? Just don't make trouble for us!"

It was originally a trivial matter, but Wang Hetong was kind and curious, so it was enough to explain it clearly, but he couldn't even communicate basicly, and the more he explained, the deeper the misunderstanding, and finally quarreled.

(End of this chapter)