Countercurrent 1982
Chapter 1062
Chapter 1062
Duan Yun’s idea has actually been made very clear, that is, the domestic tape recorder market is becoming increasingly competitive, and more and more state-owned manufacturers have introduced foreign production lines. In this way, the profits of the tape recorder industry will become more and more meager. It may even end up being unprofitable.
Moreover, with Duan Yun’s current production line, technical equipment, and R&D team, the production of this small recorder is a bit overkill. Moreover, the profit of the colorful recorder is meager now, and the product outsourcing plus membership price, the profit of each recorder is only 30~50 yuan. , Duan Yun can choose to replace it with a highly profitable Walkman product. After all, there is no Walkman product in China at present. Duan Yun has an advantage in pricing. As long as it does not exceed the price of imported products, he can get equivalent to It is entirely possible to make a profit from a few or even a dozen colorful recorders.
As for colorful tape recorders and subwoofer speakers, Duan Yun only needs to produce some key components with relatively high technical thresholds, and the secondary components and assembly work can be outsourced to other companies. The recorder products can be updated, and a large amount of the factory's production capacity can be used in the production of Walkman products to earn more lucrative profits.
"I think it's a pity that our factory gave up the production of tape recorders so easily..." Li Guosheng said.
"Master Li, let me tell you this. Our domestic electronics companies are not competitive internationally. The main reason is that they are too content with the status quo and have no competitive pressure. Seeing the longer-term market development, the company eventually missed the golden stage of transformation, so that it fell behind step by step." Duan Yun said to Li Guosheng with a serious expression.
"Since our factory will not produce tape recorders in the future, will there be any substitute products in the future?" Li Guosheng asked.
"Walkman! Some time ago, our R&D center had produced samples, and now we are rebuilding the equipment and production process. If everything goes well, we will be able to officially put it into production next year." Duan Yun said.
"Our factory can already produce Walkmans?" Hearing this, Li Guosheng said in surprise.
Although Li Guosheng knows nothing about electronic product technology, he also knows that the technical threshold for this type of product is very high. There is currently no factory in China that can produce Walkmans, which shows how difficult it is to produce this product.
Once this product is produced, there will be almost no domestic competitors. Although some Japanese Walkmans have entered the country through the Hong Kong port, the price is ridiculously high. One set costs more than 1000 yuan, which is not affordable for ordinary people. and the quantity is very small. Except for Beijing, Shanghai, Guangzhou and Shenzhen, other cities can’t buy this kind of product at all. Therefore, as long as Duan Yun can produce this kind of Walkman, it is almost a monopoly business. With pricing power in hand, profits will be huge. Very impressive.
"You don't think that the college students and professors I hired with high salaries are decorations. They are all top domestic technical talents, and they have contributed to our country's military industry in the past." Duan Yun smiled slightly, and then said: "Let's talk Well, the Walkman has been developed since the end of the 70s. It is several years behind us to develop a sample now. Being able to produce this product is not something to be proud of, but it is of great significance to our company. "
"I can only produce this Walkman, and it can really replace the tape recorder that our factory is producing now." At this moment, Li Guosheng really understood Duan Yun's intention, only to hear him continue: "It's better if you look farther away. , Once the Walkman can be mass-produced, we can avoid direct competition with Shenzhen Electronics Group and have higher profit margins, which is simply killing two birds with one stone.”
"Now the Shenzhen Electronics Group is in the limelight. They have 3000 million US dollars in foreign exchange, and there are many banks cooperating with them. It is not a wise choice to be tough with them. All roads lead to Rome. Since we have this scientific research capability, we will A new Yangguan Avenue should be opened up." Duan Yun said with a smile.
"Yes, the Shenzhen Electronics Group is really strong. There are more than 150 companies, 3 cadres and employees, and 3 million foreign exchange. There is really no chance of winning against such a group company..." Li Guosheng nodded in response. .
"It's not that there is no chance of winning if you are tough, but we don't need to do this. We do business just to make money, and we don't necessarily have to compete." Duan Yun paused, and then said: "Although their group company is big , but there are many problems. State-owned enterprises have always been managed vertically, while Shenzhen Electronics Group needs to adopt a horizontal management model for development. Such a large enterprise is difficult to manage. Many of them are key municipal and provincial enterprises. Many superior leaders can say It is impossible for Ma Fuyuan to let all enterprises obediently listen to him alone, and this kind of group model will go bankrupt sooner or later."
"How dare you say..." Li Guosheng glanced at Duan in surprise, and said in surprise: "Ma Fuyuan is the director of the Shenzhen Office of the Ministry of Electronics Industry anyway, and he still has quite a lot of power in his hands, but what you said It is also very reasonable. If this kind of group enterprise develops smoothly, everyone will be happy, but if it does not develop smoothly, the contradictions and internal conflicts in their group will definitely be very large, and pressure will be exerted from all sides. It is really not as good as our private enterprise. Business management is so simple and straightforward.”
After all, Li Guosheng is also an old employee who has worked in a state-owned enterprise factory for 20 years. He also knows the disadvantages and internal contradictions of the state-owned enterprise management model, so he quickly understood what Duan Yun meant.
"Now we are all about making money, making a fortune silently is the kingly way. As long as we have enough capital accumulation, we can produce higher-end electronic products, such as VCRs, VCDs and DVDs, etc. Our goal must be To be the strongest in the country!" Duan Yun raised his eyebrows and said.
"I know the video recorder, what are VCD and DVD?" Li Guosheng asked a little puzzled.
"VCD and DVD are digital products... Forget it, I guess you wouldn't understand if I told you, anyway, they are very profitable products." Duan Yun smiled, and then said: "In short, our goal years ago was to go all out Sell new tape recorders, make as much money as possible before the end of the year, and next year, our factory will produce the first domestically-made Walkman in the country!"
(End of this chapter)
Duan Yun’s idea has actually been made very clear, that is, the domestic tape recorder market is becoming increasingly competitive, and more and more state-owned manufacturers have introduced foreign production lines. In this way, the profits of the tape recorder industry will become more and more meager. It may even end up being unprofitable.
Moreover, with Duan Yun’s current production line, technical equipment, and R&D team, the production of this small recorder is a bit overkill. Moreover, the profit of the colorful recorder is meager now, and the product outsourcing plus membership price, the profit of each recorder is only 30~50 yuan. , Duan Yun can choose to replace it with a highly profitable Walkman product. After all, there is no Walkman product in China at present. Duan Yun has an advantage in pricing. As long as it does not exceed the price of imported products, he can get equivalent to It is entirely possible to make a profit from a few or even a dozen colorful recorders.
As for colorful tape recorders and subwoofer speakers, Duan Yun only needs to produce some key components with relatively high technical thresholds, and the secondary components and assembly work can be outsourced to other companies. The recorder products can be updated, and a large amount of the factory's production capacity can be used in the production of Walkman products to earn more lucrative profits.
"I think it's a pity that our factory gave up the production of tape recorders so easily..." Li Guosheng said.
"Master Li, let me tell you this. Our domestic electronics companies are not competitive internationally. The main reason is that they are too content with the status quo and have no competitive pressure. Seeing the longer-term market development, the company eventually missed the golden stage of transformation, so that it fell behind step by step." Duan Yun said to Li Guosheng with a serious expression.
"Since our factory will not produce tape recorders in the future, will there be any substitute products in the future?" Li Guosheng asked.
"Walkman! Some time ago, our R&D center had produced samples, and now we are rebuilding the equipment and production process. If everything goes well, we will be able to officially put it into production next year." Duan Yun said.
"Our factory can already produce Walkmans?" Hearing this, Li Guosheng said in surprise.
Although Li Guosheng knows nothing about electronic product technology, he also knows that the technical threshold for this type of product is very high. There is currently no factory in China that can produce Walkmans, which shows how difficult it is to produce this product.
Once this product is produced, there will be almost no domestic competitors. Although some Japanese Walkmans have entered the country through the Hong Kong port, the price is ridiculously high. One set costs more than 1000 yuan, which is not affordable for ordinary people. and the quantity is very small. Except for Beijing, Shanghai, Guangzhou and Shenzhen, other cities can’t buy this kind of product at all. Therefore, as long as Duan Yun can produce this kind of Walkman, it is almost a monopoly business. With pricing power in hand, profits will be huge. Very impressive.
"You don't think that the college students and professors I hired with high salaries are decorations. They are all top domestic technical talents, and they have contributed to our country's military industry in the past." Duan Yun smiled slightly, and then said: "Let's talk Well, the Walkman has been developed since the end of the 70s. It is several years behind us to develop a sample now. Being able to produce this product is not something to be proud of, but it is of great significance to our company. "
"I can only produce this Walkman, and it can really replace the tape recorder that our factory is producing now." At this moment, Li Guosheng really understood Duan Yun's intention, only to hear him continue: "It's better if you look farther away. , Once the Walkman can be mass-produced, we can avoid direct competition with Shenzhen Electronics Group and have higher profit margins, which is simply killing two birds with one stone.”
"Now the Shenzhen Electronics Group is in the limelight. They have 3000 million US dollars in foreign exchange, and there are many banks cooperating with them. It is not a wise choice to be tough with them. All roads lead to Rome. Since we have this scientific research capability, we will A new Yangguan Avenue should be opened up." Duan Yun said with a smile.
"Yes, the Shenzhen Electronics Group is really strong. There are more than 150 companies, 3 cadres and employees, and 3 million foreign exchange. There is really no chance of winning against such a group company..." Li Guosheng nodded in response. .
"It's not that there is no chance of winning if you are tough, but we don't need to do this. We do business just to make money, and we don't necessarily have to compete." Duan Yun paused, and then said: "Although their group company is big , but there are many problems. State-owned enterprises have always been managed vertically, while Shenzhen Electronics Group needs to adopt a horizontal management model for development. Such a large enterprise is difficult to manage. Many of them are key municipal and provincial enterprises. Many superior leaders can say It is impossible for Ma Fuyuan to let all enterprises obediently listen to him alone, and this kind of group model will go bankrupt sooner or later."
"How dare you say..." Li Guosheng glanced at Duan in surprise, and said in surprise: "Ma Fuyuan is the director of the Shenzhen Office of the Ministry of Electronics Industry anyway, and he still has quite a lot of power in his hands, but what you said It is also very reasonable. If this kind of group enterprise develops smoothly, everyone will be happy, but if it does not develop smoothly, the contradictions and internal conflicts in their group will definitely be very large, and pressure will be exerted from all sides. It is really not as good as our private enterprise. Business management is so simple and straightforward.”
After all, Li Guosheng is also an old employee who has worked in a state-owned enterprise factory for 20 years. He also knows the disadvantages and internal contradictions of the state-owned enterprise management model, so he quickly understood what Duan Yun meant.
"Now we are all about making money, making a fortune silently is the kingly way. As long as we have enough capital accumulation, we can produce higher-end electronic products, such as VCRs, VCDs and DVDs, etc. Our goal must be To be the strongest in the country!" Duan Yun raised his eyebrows and said.
"I know the video recorder, what are VCD and DVD?" Li Guosheng asked a little puzzled.
"VCD and DVD are digital products... Forget it, I guess you wouldn't understand if I told you, anyway, they are very profitable products." Duan Yun smiled, and then said: "In short, our goal years ago was to go all out Sell new tape recorders, make as much money as possible before the end of the year, and next year, our factory will produce the first domestically-made Walkman in the country!"
(End of this chapter)
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