Countercurrent 1982

Chapter 1061 Crazy Transformation

"I heard that Ma Fuyuan went to Hong Kong before, where he set up an import and export trading company and brought in an investment of 3000 million US dollars..." Li Guosheng said.

"3000 million US dollars!?" Hearing this, Duan Yun was startled.

Duan Yun is well aware of what 3000 million US dollars means. Such a large amount of foreign investment is unimaginable in China at present, and it is enough to introduce more than a dozen or even more than 20 foreign electronic production lines.

If Duan Yun has this production line, then he will definitely be able to quickly establish a complete industrial group in China through joint ventures with foreign companies within a year, and be able to produce walkman video recorders, and a series of electronic products that cannot be produced in China. , will be able to become a giant in the domestic electronics industry in a short period of time.

Similarly, if Ma Fuyuan and the others have this money, they can do a lot of things, and the biggest impact on Duanyun Enterprise is that after their group introduces the tape recorder production line, it will have great competition for their colorful tape recorders. This is something Duan Yun can't ignore.

"What should we do now? If their production line is in place, coupled with their original advantages of scale, our electronics factory will definitely be under great competitive pressure. If they cut off the supply of our raw materials at this time If not, the consequences will be disastrous." Li Guosheng said with a serious expression.

Although Li Guosheng has always been mainly responsible for the work of the office, he used to be in sales all year round after all. He knows what it means for a competitor to get an investment of 3000 million US dollars this time, so after getting the news, he immediately approached Duan Yun discuss.

"The current situation is really not optimistic..." Duan Yun frowned, and after thinking for a moment, he said: "It's a blessing or a disaster, and it's a disaster that can't be avoided. They are indeed rich and powerful. We can't compare with this, but there is no way... ..."

"What can you do about that manager?" Li Guosheng asked repeatedly.

"Our R&D center has now researched the second generation of multi-color tape recorders, which are better than the previous generation in terms of appearance, performance and cost performance, so I plan to invest another 2 million in a wave of advertising, and arrange for the company's exclusive distributors Members are engaged in price reduction promotions all over the country, and before the end of the year, they will strive for a big sales frenzy, before the Shenzhen Electronics Group's tape recorder production line goes into production, and make a fortune!" Duan Yun said.

Duan Yun understands that it takes a private company like Duan Yun nearly three months for a foreign production line to be officially installed and put into production in China, but with the efficiency of a state-owned enterprise, it takes at least five months.

Taking advantage of this period of time, Duan Yun adopted the method of low-price promotion, making small profits but quick turnover, overdrafting the long-term commercial potential of the product in the short term, and earning enough profits before other manufacturers cut prices and the tape recorder market was on the verge of saturation.

"But in that case, other manufacturers may not be able to sell and begin to lose money and liquidate their warehouses. At that time, everyone will have no money to make." Li Guosheng said.

In Li Guosheng's view, Duan Yun's crazy promotion and price reduction is actually a kind of fishing behavior, which greatly damages the market and is not conducive to the long-term development of the company.

The price of Duan Yun’s colorful tape recorders is already very low, and if the price is reduced again, other domestic manufacturers will not be able to compete at all. The tape recorder industry is also forced to cut prices, and the tape recorder market is close to saturation, so many domestic tape recorder manufacturers will face a survival crisis in the future, and Duan Yun’s colorful tape recorder series will hardly maintain long-term high sales.

"Are you sympathizing with other tape recorder manufacturers?" Duan Yun asked Li Guosheng with the corners of his mouth curled up.

"That's not what I mean. I think we don't need to do any price reductions. Just based on the current sales volume, we can make a lot of money..." Li Guosheng said.

"Recorder products are originally a kind of fast-moving consumer goods, and the speed of upgrading is very fast. Some domestic manufacturers will only produce one product for several years or even more than ten years, and do not engage in research and development or market research. Such enterprises are placed in the Foreign countries have long been bankrupt and closed down, and others will not consider the life and death of our private enterprises in business competition, so we naturally don’t have to sympathize with others, so he deserves it if his things can’t be sold.” Duan Yun frowned, and then said: “Actually, you I have never understood what I mean, the reason why I plan to increase the production volume after the launch of the new product, and finally make a lot of money, is because from next year, our factory will not focus on the production of tape recorders!"

"Wait, I didn't understand..." Li Guosheng was stunned for a moment, and then said: "Our factory will not produce tape recorders next year? Are you kidding me?"

At this moment, Li Guosheng felt that Duan Yun had either said something wrong, or he was crazy.

You know, since this Japanese production line was put into production, the series of colorful tape recorders produced have brought huge profits to Tianyin Electronics Factory due to their beautiful appearance, high cost performance, small profits but quick turnover, and overwhelming advertising campaigns. It made a net profit of 7 million in one month. Such a high profit made Shenzhen's electronics industry peers envious, and it also made Tianyin Electronics Factory the largest private electronics company in Shenzhen.

Today's Tianyin Electronics Factory needs technology, equipment, equipment, and talents. The scale of the technology research and development center even exceeds the research and development teams of most of the state-owned enterprises in Shenzhen. The first prize in the tape recorder quality competition, the market sales are booming, according to the current trend of development, Tianyin Electronics Factory can become a company with assets exceeding [-] million yuan in at most one year, and it can stand out from the crowd in Shenzhen and even Guangdong Province.

However, now Duan Yun actually said that he would give up the production of tape recorders starting next year. From Li Guosheng's point of view, this is completely crazy.

"You don't understand what I mean..." Duan Yun shook his head after hearing the words, and continued: "With the introduction of Japanese production lines by Shenzhen Electronics Group, the future competition in the domestic tape recorder market will be very fierce. Without price reductions, many companies will not be able to survive. , of course our electronics factory can lower the price, but if it goes on like this, the profit will only become more and more meager, and the last step will be completely unprofitable, so I plan to have a big promotion at the end. Starting next year, our Shenzhen factory will start For the production of other electronic products, the colorful tape recorder series has been converted to outsourcing. If there are many orders, we will contact several electronics factories for cooperation. If there are few orders, we will reduce outsourcing cooperation and operate flexibly. As for our factory in Shenzhen, we have such advanced technology and equipment. should produce more profitable electronics."

(End of this chapter)