Countercurrent 1982

Chapter 1086
At the beginning of March, Duan Yun's electronics factory was still operating at full capacity. The workers worked overtime, people stopped and machines stopped, and the output reached a new high.

Although there are still people coming to the factory to negotiate and place orders, Duan Yun has already stopped advertising. Except for the CCTV advertisement, there has been no more advertisements for colorful tape recorders in the media for more than half a month.

At the same time, Duan Yun is also leading the personnel in the product technology research and development center to improve the production line equipment and prepare for the official launch of the Walkman product.

Two days before March 1th Women's Day, the members of Tianyin Electronics Manufacturers Association who received the invitation notice had already rushed to Shenzhen by train and plane to attend the first meeting of the chamber of commerce in the new year.

The small conference hall on the 2nd floor of Guangzhou White Swan Hotel was full of seats. The first chamber of commerce of Tianyin Electronics Factory was held here in 1986. Members who participated in the meeting had been notified in advance that new products would be released on site, but they did not. What exactly this product is was not disclosed.

After a year of hard work, the number of members of Today Audio Electronics Manufacturers Association has reached 163, covering 17 provinces across the country. The established sales and after-sales network covers almost all important commercial cities in China. The layout of the chamber of commerce has already reached a considerable scale.

For these member dealers, if they have money to make, they will naturally manage it with heart. The sales of Tianyin colorful tape recorders are hot all over the country, which also makes them a lot of money. Relatively speaking, after these people have money, in order to achieve more High sales, under the instruction of the chairman of the chamber of commerce, Cheng Qingyan, established a very complete sales and after-sales system, and advertised on local radio, television, and newspaper media at their own expense, which also saved Tianyin Electronics Factory Lots of resources and money.

In the past, the biggest difficulty that private enterprises faced was that they could not establish a large-scale sales network across the country. They could not purchase and sell all over the country like state-owned enterprises. The products they produced were directly sent to department stores and stores across the country. Therefore, many private enterprises The products they produce can only be targeted at specific customers, and the sales scope is also very small. Most of them cannot go out of the province. At most, they are sold within the scope of the city level, which restricts their sales and profit ceiling.

Another point is that if you want to build a good brand with a good reputation, after-sales service is a must. In the past, some key state-owned enterprises would set up maintenance points in department stores in key cities across the country, but because of the lack of maintenance points, many consumer electrical appliances When problems arise, repairs can only be carried out by taking a bus or riding a bicycle for a long distance, and because the supervision of maintenance personnel is not in place, some maintenance personnel have a negative working attitude. If consumers do not secretly give maintenance personnel some If the benefits are paid, their electronic products will not be repaired for 10 days and a half months at the repair point. There have even been cases where some products sent for repair have not been repaired for a year, and consumers have no way to complain. Prestige does some damage.

And Duan Yun made a public commitment to "three guarantees" for products during the meeting of the chamber of commerce last year, and became the first enterprise in the country to implement three guarantees for products.

In order to make more money, dealers from all over the world also attach great importance to the maintenance and after-sales system. The maintenance points have sunk to the county and township level. Slightly larger cities generally have more than two after-sales maintenance points. As for cities at the provincial capital level, Then there are at least 5 after-sales maintenance points.

In addition, Duan Yun also formulated unified regulations for these maintenance outlets, requiring dealers to call the hotline in the city, and consumers only need to make a phone call, and the people at the maintenance outlets will drive or ride a tricycle to provide door-to-door service. The product will be brought back to the maintenance department, and it must be repaired and delivered to the consumer within three days. For problems with product quality, the three-guarantee procedure will be followed directly.

As the president of the chamber of commerce, Cheng Qingyan is very strict about the management of after-sales maintenance. In the previous advertisement of the colorful tape recorder, they also left a hotline for complaints. If the maintenance point set up by the local dealer cannot solve their problems, then they can call Complain to the main factory, if it is confirmed that the reported situation is true, then the main factory will punish the member exclusive distributors in various places, seriously cancel the membership, and compensate consumers three times.

It is not easy for state-owned enterprises to carry out such strict management, because they all eat from the big pot, and the internal personnel of the enterprise are superfluous, and there are many people waiting to die. However, private enterprises can tie up these distributors well if they want to make money. Only strictly implement the regulations of the chamber of commerce.

Thanks to the rules formulated by Duan Yun and Cheng Qingyan's strict execution, Tianyin Electronics Factory has already gained a very good reputation in China, and was selected in the first national public opinion selection meeting of household consumer goods in 1985, becoming the only private company selected Enterprise products.

And at this point, Duan Yun's sales and after-sales network has surpassed the channels of state-owned enterprises, which also gives him a very big advantage in the future when facing the competition of state-owned enterprises.

"Friends from the chamber of commerce, hello everyone!" Duan Yun and his wife had already walked up to the front desk of the conference room. Chamber of Commerce, thank you for your hard work and coming to Guangzhou for a meeting. On behalf of the management staff of our factory, I would like to express my heartfelt thanks to all members!"

As soon as Duan Yun's words fell, the scene burst into warm applause.

Last year, Duan Yun made a net profit of more than 3000 million by selling Tianyin subwoofer speakers and colorful tape recorders. The dealers below also made a lot of money. The extremely high brand awareness and good reputation made the products of Duan Yun Electronics Factory soar. , Many cities in China have even experienced a shortage of supply. It is precisely because of this that all members of the Chamber of Commerce attach great importance to this meeting and hope that this meeting will bring them more benefits.

"In the past year, our chamber of commerce has continued to grow, and now we have 163 members, covering 17 provinces across the country, and the total sales volume has reached a record high..." Duan Yun paused, and then said: "Today I called everyone here At the meeting, in addition to summarizing the work of the chamber of commerce last year, there is another important thing to announce to everyone, that is, the new products of our factory will be put into production soon, and here I will hold a new product launch conference for you.”

"Wow!"

Hearing what Duan Yun said, the atmosphere at the scene suddenly became restless.

According to the thinking of general enterprises, if a product sells well, they will definitely produce it with all their strength to maximize the benefits of this product. It is precisely because of this thinking that many domestic state-owned enterprises, after a product is recognized by the market , can produce the same product for several years or even ten years, until the product has no profit at all.

Although the sales volume of colorful tape recorders currently produced by Tianyin Electronics Factory has declined slightly, the profits are still considerable. However, at this time Duan Yun announced that he has developed a new product, which is something that these members of the chamber of commerce did not expect.

(End of this chapter)