Countercurrent 1982

Chapter 1095 Darkness Chen Cang
In addition, Ma Fuyuan also personally flew to BJ to use his personal connections and spent millions of yuan to buy the 5-second standard version of "News Network". advertise.

The effect of advertising with a lot of real money is absolutely immediate. The second day after the Chunmei tape recorder appeared on CCTV, the phone of Chunmei Electronics Factory was almost ringing. The factory price of the tape recorder is also low. In a few days, more than 2 dealers expressed their willingness to visit the factory and negotiate.

The moment when Duan Yun Tianyin Electronics Factory rose up seemed to be repeated at Chunmei Electronics Factory. As the factory manager, Tian Song couldn't sleep for several nights, and during the day, he had to go to Guangzhou to hold product promotion activities. After hundreds of Chunmei tape recorders were placed in front of the Guangzhou Department Store, they were sold out in one morning, and Chunmei Electronics Factory ushered in the first sales promotion.

In view of the success of the first campaign of Chunmei tape recorders, after discussions between Ma Fuyuan and Tian Song and others, they planned to hold promotional activities in BJ and Shanghai in the next step, trying to grab the market share of Tianyin and other tape recorder manufacturers in these two largest cities in China.

In April, the weather in the north is still cold and warm, but as far as BJ’s Chunmei electronic promotion event, more than a dozen young women in cheongsams are wearing ribbons. There is also a lottery on the spot, and the first prize will be given a free one. Chunmei brand tape recorder, the second prize is a Chunmei brand radio, the third prize is an electric fan, and several lucky prizes, each with 4 catties of eggs, although this prize looks a bit "shabby", but because it is free , so the scene can be said to be crowded with people. In just one morning, nearly 5 tape recorders were sold out.

The rapidly rising sales made Tian Song overjoyed. After the promotional activities of BJ and Shanghai ended, he bought a map of China and hung it on the wall of his office. He wanted to plant red flags all over China.

For a long time, the products of Chunmei Electronics Factory have never been released in the "Three North Market", but this time, Tian Song began to target the promotion of products and brands as "the whole of China" and "big cities". The success of "Tianyin Mode" made his ambition start to expand, and he was determined to become the leader of the national tape recorder industry.

What made the leaders of Shenzhen Electronics Group most happy during this period was that the popular Tianyin brand colorful tape recorders seemed to have disappeared overnight. Except for the CCTV advertisements that were still on the air, other media newspapers and magazines could no longer see the Tianyin recorder. In the shadow of audio advertisements, the phenomenon of long queues of trucks appearing at Tianyin Electronics Factory waiting to pick up goods in the past no longer exists. Today, Tianyin Electronics Factory only has its own sporadic fleet to deliver goods at the gate of the factory. Compared with the past The prosperous scene seemed much more bleak.

"Husband, judging from the feedback from our members from all over the world, our Xpress products are very popular, and they were sold out soon after they were put on the market. Now all members are asking us to increase the supply." Cheng Qingyan said that day After coming to Duan Yun's office in the afternoon, he said with a smile on his face.

In fact, since the Walkman product was put on the market, Cheng Qingyan has been a little worried. After all, the new product has not been verified by the market, and the price is relatively high, so it is still unknown whether it can be sold.

When Duan Yun planned to abandon the tape recorder business and turn to the production of Walkman products, Cheng Qingyan was actually very reluctant in her heart. After all, until last month, the sales volume of Tianyin tape recorders in the market has been very good. It has declined for three consecutive months, but the total order volume can still outshine other similar products in China.

Abandoning a mature best-selling product and turning to produce and sell another brand-new product, not only Cheng Qingyan, but also other key management personnel in the factory also expressed their incomprehension, thinking that so much money and resources were spent on advertising for the colorful tape recorder , but now it is necessary to forget this best-selling product and produce another brand-new product. This is simply a big gamble.

But Duan Yun's authority in the company is unquestionable. All the corporate development strategies he formulated before were successfully implemented, which also gave him absolute authority in the company, so although people have deep feelings about his business strategy this time, doubts, but still strictly implemented his plan.

Judging from the feedback from members of chambers of commerce across the country in the past few days, Duan Yun's new strategy does seem to be showing signs of success.

Although there were no advertising promotions and other activities, after the Walkmans of their factory were put on the market, they caused quite a stir in various markets. The first batch of 26 units put on the market have basically been sold out, and dealers and members from all over the country have also sold out. Request additional orders to increase supply.

At this moment, Cheng Qingyan finally breathed a sigh of relief. Although the output of Walkmans is far less than that of colorful tape recorders, the profits are very lucrative.

Now the average net profit of each Walkman is about 200 yuan, and the 26 units put on the market in advance directly earned a profit of more than 000 million yuan, although compared with the peak sales period of colorful tape recorders, the net profit of nearly 500 million yuan per month It has been reduced by half, but considering that Tianyin Electronics Factory has not yet started advertising and promotional activities, and the new production workshop has not been officially put into production, it is already very remarkable to be able to achieve such a profit. It is foreseeable that if large-scale After advertising promotions and increased production capacity, the monthly profit is at least double that of the previous production of Tianyin colorful tape recorders, and it is very likely to break through the monthly net profit of 1 million!
This is quite an astonishing figure. According to the average monthly profit of more than 2000 million yuan, it is 2.4 million yuan a year. As a medium-sized electronics factory with only 800 employees, it is absolutely a miracle that it can obtain such a high profit!
"Now you can finally rest assured?" Duan Yun said to his wife with a smile.

"En." Cheng Qingyan nodded obediently.

In the past two days, Cheng Qingyan has also been a little restless. Although he trusts her husband's vision and ability, before the market feedback results come out, she still has a lot of worries in her heart.

Now the company is getting bigger and bigger, and the corresponding expenditures are gradually increasing. In addition to water and electricity taxes and hundreds of people's wages and bonuses, a lot of money has to be spent to support the urban construction of Shenzhen, so Cheng Qingyan I have always worried that once there is a problem with the business operation, all problems will be quickly overturned like dominoes, and it may be on the verge of complete collapse.

But now it seems that she is still a little overwhelmed, her husband's vision is still so unique, like a skilled chess player, with far-reaching layouts, taking the lead every step of the way...

(End of this chapter)