Countercurrent 1982

Chapter 1094 Bagua Ridge

After accompanying Mayor Li Hao to visit the library that day, Duan Yun immediately wrote the application materials, and went to the Land Management Bureau early the next morning to apply for industrial land and leased land.

Favors are often time-limited. Taking advantage of Mayor Li Hao selling himself a favor, Duan Yun must strive for some benefits for the company as much as possible.

Duan Yun got 120 mu of industrial land in Bagualing this time, and also leased 45 mu of land next to it, preparing to use it for the construction of warehouses.

Located on the south of Nigang West Road, north of Sungang West Road, west of Hongling North Road, and east of Shangbu North Road, Bagualing Area covers a total area of ​​more than 100 million square meters and is one of the earliest large-scale industrial areas in Shenzhen. one.

There are many factories and streets and alleys here, absorbing many factories and small and medium-sized enterprises.At the same time, it is located in the boundary area between Luohu and Futian, only about two kilometers away from the Caiwuwei financial center area. On the territory of Shenzhen, which develops in a long strip shape and is tens of kilometers long from east to west, Bagualing is undoubtedly located in the entire In the core area of ​​the city.But before the development, this area was just a stretch of small hills.

All the buildings built at that time were standard factory buildings. After several models were designed, they were continuously replicated into uniform industrial areas, suitable for the development of light industries such as material processing, electronics, and clothing.

Brand-name enterprises such as classic story clothing, Annai children's clothing, and Skyworth TV all made their fortunes in the Bagualing Industrial Zone.

Therefore, compared with Shangbu Industrial Zone, Bagualing Industrial Zone is also very suitable for opening an electronics factory, and it is very close to Shangbu Industrial Zone, which is also convenient for Duan Yun's management.

The first thing Duan Yun did when he got the industrial land was to let the construction team surround the land with a wall, and then signed a contract with the Shenzhen engineering team to build a factory building. The purpose was to hurry up before the city government changed its mind. Tunnel this piece of land first.

According to Duan Yun's plan, the factory building in Bagualing Industrial Zone will be used to produce video recorders in the future. Before the factory building is processed, Duan Yun must find a way to introduce a production line of video recorders.

While Duan Yun was busy stockpiling land, the first batch of 1 Walkman speakers produced by Tianyin Electronics Factory had quietly been sent to dealers all over the country.

Today, Today Audio Electronics Factory has gradually completed the conversion of production capacity. In addition to still producing some miniature motors for tape recorders, other production lines and equipment are fully devoted to the production of Walkmans. The production capacity has increased from 400 units per day last month. Now there are more than 1300 units.

In addition, Duan Yun invested more than 200 million yuan, smuggled a batch of high-performance chips and parts from Xiamen, and made three plug-in machine production lines. The new production line workshop was installed in the last section. If all the installation and commissioning of the factory building on the 60-acre industrial land to be completed next month, the production capacity of Tianyin Electronics Factory will be doubled, and the output is expected to reach more than 2500 units per day.

In terms of technical difficulty, the output of the Walkman is more than double that of the previous colorful tape recorder, and due to the high technical difficulty, except for the final assembly work, other processes cannot be outsourced at all, so it is impossible for Duan Yun to be as domestic as before. Outsourced OEM production like tape recorders, which also restricts the upper limit of Walkman production capacity.

However, although the production limit is much lower than that of colorful recorders, Duan Yun's colorful walkmans have a crushing advantage in terms of product profits. In order to seize the market, the ex-factory prices of the colorful recorders they produced were set at very low prices. Factors such as membership price and other factors make the profit even more meager. At the lowest point, a multi-color recorder can only earn more than 20 yuan.

However, the cost of each Walkman produced this time is about 180 yuan, but the ex-factory price is as high as 380 yuan. Each can make a net profit of 200 yuan, and 380 yuan is the member price. Taiwan at least 420 yuan.

This also means that the profit of each Walkman is equivalent to about 7~8 times that of the colorful tape recorder, which is indeed ridiculously high.

The reason why Duan Yun has the confidence to offer such a high ex-factory price is because currently only one electronics factory in China, Duan Yun, can produce Walkmans. Due to the high technical threshold, no other domestic manufacturers will imitate similar products in the short term. Products, and the price of imported Japanese Walkmans is ridiculously high, which also allows Duan Yun's Walkman products to have a large profit margin.

However, compared to the previous time when the multi-color recorder was launched with great fanfare and advertising, Duan Yun seemed to be much more low-key when he tried selling the domestic Walkman this time. Not only did he not advertise, but he also did not promote it among his counterparts in Shenzhen. Everything is going on quietly.

The main reason is that Duan Yun's current production capacity is not enough. If there are too many advertising promotions at this time, once there are too many orders, the production capacity of our factory cannot keep up with the speed, and it cannot be OEM like colorful tape recorders. A large investment in advertising is undoubtedly a waste.

Moreover, with the current output of Walkmans at Tianyin Electronics Factory, there is no need to advertise at all. The following members have already placed a large number of orders. At least until the new production line is put into production next month, his Tianyin Colorful Walkmans are still in short supply. .

Nowadays, the advantages of today's audio electronics manufacturers association are becoming more and more obvious. After establishing a good relationship of trust with these subordinate members, some dealers don't even need to invest resources from Duanyun General Factory, and they will pay for local sales at their own expense. Advertising, which also saves a lot of advertising expenses for Duan Yun, and dealers all over the country have a large number of salesmen. Not only are sales booming in big cities, but products have also sunk to the township level.

In the next month, what Duan Yun needs to do is to install and debug the new production line as soon as possible, and then wait for the market feedback from the seller. After all, the market price of more than 400 yuan for the colorful Walkman is only a few tens of yuan for the monthly salary. It is not a small number of ordinary workers. Duan Yun does not know how much market potential the new product has, so he can only rely on the feedback information from the dealer.

This is like a business big data model in the market outlook. Through member feedback, Duan Yun and Cheng Qingyan can accurately grasp the sales situation and local consumption potential of each place. The promotional resources that Duan Yun invests will also vary according to the situation of each place. Targeted, and strive to make every penny invested, can get a good return.

At the same time, Shenzhen Electronics Group, which has obtained the motor technology of Tianyin Electronics Factory, also began to exert its strength. Their first goal was to aim at Greater Guangzhou. Covering 1/1 of the banner of the newspaper, they vigorously promoted the new Chunmei small tape recorder produced by their factory.

(End of this chapter)