Countercurrent 1982

Chapter 1101 Nothing

"It's a pity that our factory will no longer be able to make money from tape recorders." Cheng Qingyan said with some regret.

Once the tape recorder price war starts, all tape recorder products will become unprofitable. At the beginning, Tianyin Electronics Factory spent a lot of money to promote the colorful tape recorder products, but in just one year, colorful tape recorders have already sold in the factory. The production was temporarily suspended, which made Cheng Qingyan feel a little pity. She thought that she could earn a bonus for another year or two with the multi-color recorder.

"Who told you that we can't make money from tape recorders in the future?" Duan Yun said with the corners of his mouth curled up.

"But the price is so low now, we can't lose money and make money, can we?" Cheng Qingyan said.

"By the end of this year, if we can have a new factory building and production line, we can bring back the colorful tape recorder..."

"Back to the carbine? What do you mean? Could it be that the production and sales of colorful tape recorders will continue at the end of the year?" Cheng Qingyan asked suspiciously.

"I had a meeting at the R&D center today and asked the technicians to speed up the development of the repeater. If the repeater components are successfully developed, in addition to being installed on the Walkman to make a Walkman repeater, it can also be installed on the tape recorder. With this function, our new colorful recorder can be sold at a high price, and it will definitely be very popular." Duan Yun said with a smile.

"Repeater? What is this?" Cheng Qingyan asked suspiciously as she heard the name of this product for the first time.

"It's a machine that can easily learn foreign languages. When the finished product comes out next month, I'll show it to you, and you'll understand what this product is."

Duan Yun was too lazy to explain the principle and performance of the repeater to his wife, and now Cheng Qingyan couldn't understand the huge commercial potential of the repeater, so after the sample came out, just show it to her.

That night, Duan Yun cooked a sumptuous dinner for his wife, and the two chatted about other things about the company.

This year is a crucial year for Duan Yun and his wife. There is still a lot of work to be done to achieve the goal of over [-] million assets. The two have already established a tacit understanding and division of labor.

This trip to BJ was mainly to renew the contract with CCTV and negotiate the authorization of the "Learn with me" foreign language textbook. For this reason, Cheng Qingyan also prepared 500 million yuan for Duan Yun, of which 400 million was to renew the contract with CCTV advertising, and the rest Money is used to buy copyright.

At present, Duan Yun does not know how much the copyright of "Follow Me" costs, but in Duan Yun's view, there is a lot of room for negotiation between the two parties. After all, the awareness of domestic copyright is relatively weak, and some people are willing to spend money to buy the copyright of this kind of program , is already considered a very kind thing.

In the early morning of the second day, Duan Yun got on the plane to BJ and started his next plan...

……

This spring of BJ, Cui Jian, who has been a professional trumpet player in the Love and Orchestra, finally created his famous work.

This is a voice that points directly to the soul. He is hoarse and high-pitched, angry and tender. The audience who heard Cui Jian perform this song at that time all felt a kind of soul-like shock. It is precisely because of this song that Cui Jian finally Breaking away from the category of "saliva singer", BJ became a rock star sought after by many young people overnight.

But for most people, the first time they learned of Cui Jian’s name was because of CCTV’s Tianyin subwoofer advertisement, so when he became famous by singing this song, many people subconsciously called him “the subwoofer youth” ", and that famous advertisement will also accompany Cui Jian throughout his life and become a part of people's perception of him.

However, after Duan Yun came to the capital, he did not meet Cui Jian first, but first went to Director Qin of CCTV.

In fact, as one of CCTV's major clients, Duan Yun is now able to directly interview the deputy director of CCTV. However, Duan Yun still likes to deal with director Qin. So the two still maintain a good personal relationship.

Duan Yun asked Director Qin to spend a meal in the restaurant opposite CCTV, and asked about the renewal of this year's advertising contract and the price of the copyright of "Follow Me".

The advertising fee for contract renewal is 400 million, which is no different from the price Duan Yun got before. The key is the copyright of "Follow Me". According to Director Qin, Xinhua Bookstore had released a set of "Follow Me" recordings before. The copyright fee for the tape was only 3 yuan, but it was public to public after all. If a private company such as Tianyin Electronics Factory wanted to purchase the recording copyright of this program, the price would obviously not be cheap.

With the help of Director Qin, Duan Yun successfully renewed his contract for advertising time in 1986. However, when he wanted to discuss copyright issues with CCTV, he found that CCTV in this era did not have a copyright center for the main station, and CCTV received him. An internal director surnamed Tang who is in charge of broadcasting the program.

After Director Tang learned of Duan Yun's identity and purpose of coming, he immediately proposed that the recording copyright royalty of "Follow Me" program is 150 million, and the authorization period is only two years.

Obviously, Director Tang is also watching people order food. Knowing that Duan Yun is now the director of a well-known company in Shenzhen, he just spent 400 million to renew his contract for a year. It can be said that he has a lot of money, so he marked the price very high from the beginning. .

In fact, CCTV does not have a fixed price for the copyright of this kind of program. At the beginning, the program "Follow Me" also imitated the foreign "Follow me". The foreign country gave the copyright of this program to CCTV for free. The paper and tape textbooks of "Follow Me" have already appeared on the market. Except for Xinhua Bookstore's genuine ones, other publishing houses are all pirated textbooks. However, Chinese people's awareness of genuine editions is poor in this era, so no one pursues this. question.

But since a private company wants to buy the recording copyright of this program, Director Tang simply opened his mouth and said that this is a clearly marked price, and not a penny is missing.

On the first day, the two parties failed to reach a negotiation. In the evening, Duan Yun invited Director Tang through Director Qin to have a hot pot dinner at Donglaishun Restaurant in Beijing. During this period, Duan Yun gave him an Omega watch bought from Zhongying Street.

The next day, I discussed the copyright issue with Director Tang again. Under the witness of several TV station leaders, the copyright issue was quickly settled. In the end, Duan Yun spent 5 yuan to buy the recording copyright of the "Follow Me" column. The term of copyright is as long as 5 years...

(End of this chapter)