Countercurrent 1982

Chapter 1103 Bitter celebration wine
At the end of March, in the banquet hall on the second floor of Shenzhen Yayuan Hotel, a very lively celebration banquet was being held, and the protagonists were Tian Song, the director of Chunmei Electronics Factory, and Xu Fuguo, the deputy general manager of Shenzhen Electronics Group.

Originally, Ma Fuyuan, the general manager of the group company, was supposed to host the celebration party, but he suddenly received a call from the Ministry of Electronics Industry the night before yesterday, asking him to go to BJ for a meeting, so he left by plane yesterday afternoon.

"Everyone, the sales volume of Chunmei Electronics Factory hit a record high this month. In the three major cities of BJ, Shanghai and Guangzhou, we fought a beautiful promotional battle. In the market share rankings of these three major cities, they all ranked No. 1 No. 44, with a market share of [-]%, and the total sales volume has reached the No. [-] in the country!" Seeing the arrival of all the guests, Tian Song first made an opening remark.

"Papa papa!" As soon as Tian Song finished speaking, there was warm applause at the scene.

In the past half a month, almost half of the sales channels and manpower of Shenzhen Electronics Group have been used. Chunmei brand tape recorders have finally become the number one monthly sales volume in the tape recorder industry in the country. The market share in Beijing, Shanghai and Guangzhou was once as high as about 60%. It is an ultra-high market share that has never been seen in the domestic tape recorder industry. At that time, whether it was Yanwu Group or Duan Yun's Tianyin Electronics Factory, the market share in Beijing, Shanghai and Guangzhou was only about 40%, and it never exceeded 50%. .

It is precisely because of this that Tian Song, the director of Chunmei Electronics Factory today, has a red face and is particularly proud. He is wearing a neat suit and has pomade on his hair, looking radiant.

"...During this national promotion, our company has received strong support from the group company, especially the brother units within our group, who have given our factory a lot of help. Here I would like to express my gratitude to everyone!"

As Tian Song said, he bowed to the people sitting at the banquet.

"congratulations!"

Seeing this, everyone picked up their wine cups one after another, and He Tiansong, Xu Fuguo and others toasted to celebrate.

After drinking a glass of wine, Xu Fuguo also stood up at this time and said to everyone: "Everyone, today is also a memorable day for our group company. All along, our group company has always been based in Shenzhen and relying on the mainland. , to the world's three-point-one-line development strategy, and the domestic market has always been the foundation of our group. In the next step, the group company will establish a supporting consortium with TV sets, tape recorders, and telephones. Three products for short. The recorder industry has always been one of the key development projects within our group..."

"Wow!"

When Xu Fuguo said this, the scene once again burst into warm applause.

Most of the guests present are manufacturers of tape recorders, telephones and televisions or related supporting enterprises. Everyone hopes that their enterprises can obtain the resources and support of the group company. The promotion activities also really boosted the morale of other subsidiaries of the group, allowing them to see the strong resources and strength of Shenzhen Electronics Group.

"...The next step of our group company will be to introduce more advanced production lines and equipment from abroad. At the same time, we will also gather outstanding talents from home and abroad to establish a technology research and development center for our Shenzhen Electronics Group, so as to win a strong market for our group company. Core competitiveness!"

When Xu Fuguo said this, his tone was a bit high-spirited. When he followed Ma Fuyuan to Shenzhen, he always wanted to do something amazing here. Although he is still far away from his goal, but At least the victory of Chunmei Electronics Factory's promotion this time made him full of hope for the future.

"well said!"

"Director Xu has worked hard!"

"Director Xu, I offer you a toast!"

At the banquet, everyone came forward to toast Xu Fuguo one after another, showing great enthusiasm.

In fact, it's not about Xu Fuguo's prestige in this group, but everyone hopes to obtain the resources of the group like Chunmei Electronics Factory, so that their respective enterprises can also flourish.

"Director Tian, ​​I also offer you a toast!"

"Old Tian, ​​let's go one of the two!"

After everyone made a toast to Xu Fuguo, several factory directors came to Tian Song's side and started talking with smiles on their faces.

"Thank you for your help to our Chunmei Electronics Factory this time. I will make a toast first!" Tian Song drank the wine in the glass at this time, then touched it with everyone after filling it up and said: "The group's The future depends on everyone, today our factory can achieve such a good sales performance, it is the result of everyone's cooperation and help, on behalf of the 1900 employees in our factory, I would like to express my gratitude to everyone!"

"Old Tian, ​​now that your factory is doing well, the sales volume of tape recorders has accounted for 6% of the national market share. When will the original price be restored so that we can follow suit?" said Geng Dapingduan, director of Shenzhen Huayu Semiconductor Factory. Said to Tian Song with a wine glass.

Huayu Semiconductor Factory is also a well-known state-owned electronics factory in Shenzhen. The semiconductor components produced by their factory are of high quality and low price. They are the electronic component suppliers of many electronics factories in this city.

This time, in order to cooperate with Chunmei Electronics Factory's price reduction promotion activities, under the instructions of the leaders of the group company, Huayu Semiconductor Factory has also lowered the price of raw materials supplied to Chunmei Electronics Factory during this period, even close to the cost price, which is exactly It was because of the collective price cuts of the raw material suppliers within the group that Chunmei Electronics Factory had a further price advantage.

But the business of losing money and earning money can’t be done all the time. Huayu Semiconductor Factory still hopes to make money. Seeing that Chunmei Electronics Factory won most of the market share in Beijing, Shanghai and Guangzhou this time, he thought about restoring the original ex-factory price. It is even hoped that the ex-factory price will be higher than the original factory price, so that suppliers such as them can also earn rich returns.

"Yes, your factory's market share in Beijing, Shanghai, and Guangzhou has reached 6%. Some time ago, our factory also risked its life to accompany the gentleman. The workers worked overtime every day, but if we can't make money, we leaders can't do anything. Let the workers in the factory explain..." At this time, the director of Kairui Electronics Factory also said.

"This..." Tian Song immediately showed embarrassment when he heard this.

In fact, this celebration banquet was somewhat bitter for Tian Song.

Although judging from the paper data of this promotional activity, Chunmei Electronics Factory has indeed achieved brilliant results and won a record market share in Beijing, Shanghai and Guangzhou in one fell swoop, but in fact, Chunmei Electronics Factory did not make any money from this promotional activity. When they got the money, they even invested nearly 900 million yuan for it, which was completely losing money and making money.

(End of this chapter)