Countercurrent 1982

Chapter 1114
"Director Tian, ​​the salesmen we sent to Shanghai have returned. In addition, our sales in Shanghai and BJ have dropped slightly in the past two days, but the market share is still ranked first..." At this time in the spring In the office of Tian Song, the director of Mei Electronics Factory, Wang Shuang, the office director, handed a form to Tian Song.

"Let me see!" Tian Song's eyes lit up when he heard the words, and after taking the form, he looked at it carefully, and a smile appeared on his face.

At this point in the price war, no matter which tape recorder factory it is, life is difficult, and Tian Song is under even greater pressure.

In order to fight this price war, Tian Song has invested too much manpower, material resources and funds. Most of the family property accumulated by Chunmei Electronics Factory over the years has been consumed, and because of the problem of raw material supply prices, it is still in the group, offending many Business executives, the trouble is very ugly.

Because he has been closely observing the feedback from the market, coupled with the relatively high pressure, Tian Song has suffered from insomnia during this period, and even gray hair appeared on the top of his head for the first time. Become the overlord of domestic tape recorders, thus ushering in the highlight moment of your life.

In fact, when Ma Fuyuan went to BJ for a meeting some time ago, he had a natural premonition that this price war would soon die down. Sure enough, last Friday, he received a call from Ma Fuyuan, asking him to settle the price within a week. , Slowly restore the price of the recorder to the level at the beginning of the year.

When he first received this order, it was undoubtedly a bolt from the blue for Tian Song. However, he soon discovered that the price reduction of the tape recorder was nationwide, and all state-owned enterprises had stopped their price reduction promotion activities. The Shanghai No. [-] Department Store, the hottest place in the promotional battle, has also withdrawn sales staff from various factories this week, returning to its former calm.

Judging from the report handed over by the office director, the sales volume of Chunmei brand tape recorders has dropped significantly in the past two days. The Yanwu brand tape recorder of the third place is 60 percentage points higher, far ahead of other manufacturers, and ranks first in the sales list.

What makes Tian Song most happy is that this time the Tianyin brand recorder did not even rank in the top 5 of the sales list. The sales were even worse, and they didn't even rank in the top 4 of the recorder sales list in Shanghai No. 1 Department Store. The colorful recorder fell so fast that it was far beyond Tian Song's imagination.

"Director Tian, ​​I think Tianyin Electronics Factory is completely cold this time, which is called standing high and falling miserably!" At this time, Wang Shuang, the director of the office, also showed a bit of complacency on his face, and only mentioned that he went on to say: : "Last week, I went to the gate of their factory to have a look. There was not even a delivery truck, and this was on the sales list provided by Shanghai No. 30 Department Store. Only more than [-] multi-color recorders have been sold this month. Occupying such a good counter position with just this little sales, I don’t think it will be long before their counters should be revoked by the mall..."

"I still thought that Duan Yun would have the power to turn back the sky. Anyway, Tianyin Electronics Factory was also the sales champion of recorders in the past. I didn't expect that when we fought with them with real knives and guns, we didn't use much force. , have beaten them to pieces..." Tian Song shook his head and said.

Tian Song said it easily, but in fact he also understood in his heart that this price war for tape recorders has also consumed a huge amount of money for their factory, almost reaching the stage of selling everything and going shirtless. Fortunately, the price war has now been stopped by the superiors, otherwise If they continue to promote like this, their Chunmei Electronics Factory can only receive a large number of them from the bank, and they may have to bear several million in debt.

"Actually, I have always thought that the price war between Tianyin Electronics Factory and us is purely seeking death." Wang Shuang's face flashed disapprovingly, and he continued: "It really makes Tianyin Factory Manager you are right, they These private companies don’t last long at all, and they can be successful for a while, but they can’t last for a long time. When it comes to running a business, Duan Yun is not worthy of carrying your shoes!”

Wang Shuang's flattering skills can be described as proficient. Back then, as a graduate of a technical school, he climbed from an ordinary worker to the position of director of the factory manager's office step by step.

Tian Songming knew that Wang Shuang was flattering him, but it happened that it sounded good. He lit a cigarette, took a puff, and said: "Actually speaking, Duan Yun is a little bit capable, at least before. After a period of time, it’s a pity that they are too young, with their factory’s wealth, how can they compete with our group company, they are just trying to block the car with their arms, and they are overwhelmed!”

"Yeah, I think their factory also lost a lot of money this time. It must be a serious injury. In addition to losing the market share of the tape recorder, they will never even think about turning over in the future." Wang Shuang echoed, and then said: "Should we chase after the victory and let them completely withdraw from the tape recorder market."

As far as Tian Song is concerned, he is not too concerned about the sales volume of other domestic tape recorder manufacturers. His most important opponent is Tianyin Electronics Factory. After all, this is the biggest competitor in the same city. I can't hold my head up, and it's only now that I feel elated. As the saying goes, don't fight for steamed buns. Even now, Chunmei Electronics Factory is spending a lot of money on this price war. Although the sales volume is large, they are all at a loss. Ruthless, but no matter what, the number one monthly sales of recorders in the country is definitely the biggest highlight of his achievements since he became the director of Chunmei Electronics Factory.

"Now the Ministry has issued an order that our factory is not allowed to engage in price reduction promotions. We must restore the original factory price of the recorder within this week." Tian Song thought for a while, and then said: "However, in the second and third tier cities, we can still do it on a small scale. For some promotional activities, especially in some small cities where the sales of colorful tape recorders are relatively good, our price must be lower than that of Tianyin Electronics Factory, and the price must beat them. I don’t think it will take long. The audio electronics factory will completely withdraw from the tape recorder industry!"

Speaking of this, Tian Song was still very proud of himself. He was able to defeat Tianyin Electronics Factory in one fell swoop. With such a record, he will enjoy a high "status in the world" in the group company and even in the electronics industry in Shenzhen in the future. The official career is even more limitless...

(End of this chapter)