Countercurrent 1982

Chapter 1145 Ultra-Low Pricing
In the next two days, Duan Yun focused his energy on the research and development of new product samples for the Canton Fair.

For a whole week, Duan Yun lived and ate in the product R&D center, and worked with several old professors in the R&D center to design the export-oriented colorful Walkman, and designed it himself.

In terms of product technology, there is no threshold. Duan Yun can easily reduce the cost and price of new products. The key is the appearance and localized design of the product.

In the mid-80s, the average GDP of Southeast Asian countries, including Thailand, Malaysia and Indonesia, was much higher than that of mainland China, but in fact there was a serious inequality of wealth in these countries, and there were billionaires who , but most of them are poor people struggling on the line of food and clothing.

So to a certain extent, the standard of living of most citizens in these Southeast Asian countries is not necessarily comparable to that of the mainland people in the mid-80s, or even lower. Because of the problems of the national system, there is no iron rice bowl in their countries. There is no state-owned enterprise as a basic unit that can stabilize society, and the actual consumption power of most nationals is lower than that of mainland China.

The products Duan Yun exported this time are mainly aimed at these low-income Southeast Asian nationals. The cost and performance of the exported sample machines are lower than those of domestic Walkman products. In addition, Duan Yun has also made some localized products for these export products. design.

The first is the casing. Some Southeast Asian countries like products with brighter colors and more distinctive personalities. For this, Duan Yun specially called the art designers in the design department of the factory to hold a meeting, and asked them to design different styles of Walkmans for each Southeast Asian country. The outer shell strives to give people a refreshing look.

In addition to the appearance design, considering the short battery life of cheap Walkmans, Duan Yun specially designed a small external speaker that can hold 4 batteries. This speaker is only the size of a palm. In addition to the effect, 4 AA batteries can be installed inside, which can be easily connected to the colorful Walkman through a socket, which can greatly enhance the battery life of the Walkman without having to carry it with you.

Duan Yun's design idea is the same as adding an external battery box when he used the tape recorder before. When he usually goes out, the Walkman can install two AA batteries, which is convenient to carry. You can connect this external mini speaker with a battery box to increase the battery life of the Walkman, which is actually a very cost-effective way.

The structure of this external speaker is very simple, it only has a loudspeaker and a plastic shell, and the cost is only a dozen yuan, which is less than 1/10 of the entire Walkman. It is also a way of promotion to set up mini speakers as gifts and give them randomly.

At the beginning of October, under the personal guidance of Duan Yun, the product research and development center produced a total of 10 export-oriented colorful Walkmans with different appearances and slightly different functions. Listening to the single player, until the price of the enhanced model with FM radio function at the highest price of 24 yuan, it seems to be varied, and there are many types.

The reason why so many samples are made is that Duan Yun can’t figure out what kind of product shape Southeast Asian dealers like, so he makes a few more products, maybe there is a type they like, but in reality, these are low-end Inexpensive walkman product.

"I made so many samples..." Cheng Qingyan said in surprise when she saw more than 20 export-oriented colorful Walkmans displayed in the exhibition room of the Product R&D Center.

"Actually, there is nothing in it that costs more than 160 yuan, and most of them just have a different shell." Duan Yun said from the side.

"Is it so cheap?"

"If you don't, you won't be able to sell at all." Duan Yun curled his lips, and then said: "You have participated in the Canton Fair several times, don't you know what foreign dealers look like? They come to China to find cheap goods, even if they are of the same quality. For products with the same price, people will give priority to buying products from developed countries such as Japan and the United States. At least in terms of Walkman products, it is impossible for us to take the high-end route, but since we are making low-end products, we must maximize the price. "

"Then what are the prices of these products at the Canton Fair?" Cheng Qingyan asked.

"The cost price of this simplest export-type portable player is 120 yuan each. According to our country's current exchange rate of nearly 1:4, that is 30 dollars." Duan Yun paused, and then said: "But I'm going to sell them for $25 each..."

"Then we lost $5?" Cheng Qingyan said in surprise.

"Did you forget that our country still has export subsidies?" Duan Yun smiled slightly, and then said: "This time, the foreign exchange settlement price from our SZ city to the export companies of the Canton Fair is calculated on the basis of 6 yuan and 5 yuan."

"That's 162 yuan and 5 cents! We can earn 42 yuan and 5 cents per set!" Cheng Qingyan's mental calculation speed is very fast, and she immediately reacted.

"That's right." Duan Yun nodded and said, "But the most important thing is that if our sales exceed 3000 million US dollars this time, we can get 50% of the foreign exchange retention."

"3 million US dollars...how is this possible? We have participated in so many Canton Fairs before, and we have never exceeded 000 million dollars..." Cheng Qingyan shook her head and said.

"It depends on man's effort, nothing is impossible, and the price of the products we participated in the Canton Fair this time is indeed very advantageous." Duan Yun glanced at his wife, and then said: "As far as I know, the cheapest product sold by Sony Corporation in Japan is currently The price of the Walkman is more than 300 US dollars, and our Walkman is less than 1/10 of their product price, which is a very big advantage, and foreign dealers will definitely be interested.”

"Since the price gap with the Sony Walkman is so big, we can definitely raise the price a bit. Even if we double the price and sell it for $50, we still have a great price advantage." Cheng Qingyan said with a thought.

"Some things you don't understand. In fact, these Southeast Asian countries include Malaysia and Indonesia. They also have their own domestically produced Walkmans, and the prices are not high. The average price is around US$50-100. If our products sell for US$50 , do you think you can win those local brands?" Duan Yun said.

The reason why Duan Yun priced the lowest-end Walkman at US$25 was actually based on various factors. He had already learned from some friends engaged in foreign trade business that the prices of Walkman products in these Southeast Asian countries, Because of the principle of small profits but quick turnover, and considering that some of the profit margins should be given to these dealers, the price of 25 US dollars is considered very good.

(End of this chapter)