Countercurrent 1982

Chapter 1147 Temporary price change
The colorful Walkman for foreign trade soon became the hottest product in the exhibition hall of household appliances. From the first day of the opening of the exhibition hall, this product attracted the attention of countless people.

Duan Yun had already guessed that this product would definitely get some foreign trade orders from the very beginning, but it was something Duan Yun did not expect to be so popular.

In fact, the real reason is that the colorful Walkman for foreign trade developed by Duan Yun this time has set foot in a short board area of ​​the products of Japanese Walkman industry giant Sony and other companies, that is, low-end Walkman.

Because in the field of Walkmans, Sony is almost the only one. They prefer to produce high-quality and high-profit mid-to-high-end Walkmans, but they dismiss low-end Walkmans. On the one hand, they need to maintain the high-end nature of the brand; It is that the profits of low-end Walkman products are too small. For a company currently in a monopoly position in related industries, only high-end products can maximize their profits.

It is precisely because of this that Duan Yun's foreign trade colorful Walkman products that achieve the ultimate in cost and price immediately attracted great attention. Many merchants in Southeast Asia, including some West Asia and Africa, are also very keen. Realizing the market potential of this product, they placed orders with Duan Yun's Tianyin Electronics Factory.

In just one morning, Duan Yun got an order for 16 colorful foreign trade Walkmans. This sales volume immediately caused a sensation in the entire Canton Fair. Representatives of many other manufacturers also came to Tianyin Electronics Factory in their spare time. Visited in front of the booth, so that the whole booth was surrounded by water.

Seeing that the sales were booming, Duan Yun went directly to the organizing committee of the Canton Fair during his lunch break and asked to change the price of the product.

Generally speaking, the models, specifications and prices of exhibited products are reported to the Canton Fair Organizing Committee by the enterprise before the Canton Fair, and cannot be changed after the decision is made. However, the working style of the Canton Fair Organizing Committee is also very flexible now. After the intention of coming, they also quickly agreed to his request.

Therefore, the cheapest foreign trade version of the colorful Walkman player has been directly increased from the previous US$25 to US$35. According to the foreign trade subsidy price, Duan Yun can earn more than 100 yuan for one set, which is already very high. .

Compared with Duan Yun’s current domestic production of colorful Walkmans, the profit of foreign-trade-type colorful Walkmans is still relatively low. The average net profit of a domestic colorful Walkman is nearly 200 yuan, and the net profit of each foreign-trade-type colorful Walkman is 100 yuan. It sounds like you can’t make as much money as domestic products, but in fact, Duan Yun’s colorful Walkmans of foreign trade models can be produced by OEM, which will not occupy the production capacity of Duan Yun’s Shenzhen factory. It sounds much simpler, and the production efficiency will be higher, so from this aspect, the profit is already very considerable.

After the price increase in the afternoon, the new foreign businessmen did not understand the situation, but the price advantage of the $35 Walkman is obvious, because in foreign countries, even in some countries with their own Walkman brands, the lowest price is $50 and up, so Duan Yun's $35 Walkman is still very competitive.

"I said long ago that we set the price too low before, and we can still sell it for $35." Cheng Qingyan said to her husband with a little pride.

"Yeah, my wife is the smartest, I was too conservative before." Duan Yun said with a smile.

"I really didn't expect that our colorful Walkmans for foreign trade could sell so many." Cheng Qingyan said with some emotion.

"This shows a truth. There are still many poor people in this world." Duan Yun curled his lips, and continued: "I hope our total exports this time can exceed 40 million yuan. If this is the case, at least [-]% of the foreign exchange can be retained."

According to the original agreement between him and Li Hao, if Duan Yun's total exports at the Canton Fair can reach more than 3 million US dollars, then Duan Yun can get 000% of the foreign exchange retention. The goal of 50 million US dollars is very difficult. Based on his understanding of the Canton Fair, the highest transaction volume of previous Canton Fairs is generally the first three days before the opening of the exhibition, which can account for more than 3% of the entire transaction volume. The sales volume has started to drop sharply in the first week, and there are very few merchants visiting the exhibition in the last few days, which is considered the garbage time of the exhibition.

On the first day of today's exhibition, there are two hours left before the end of the exhibition in the afternoon, Duan Yun has already received orders for 1 units, and the total order amount exceeds 23 million US dollars. According to past experience, generally the first day's The sales were the most, and the second and third days were half of the previous day. If calculated in this way, the sales of the first three days should easily exceed 640 million US dollars.

But in the remaining one week or so, it is very difficult for Duan Yun to get an order of nearly 2 million US dollars. It can only depend on luck, so in Duan Yun's opinion, it is not possible to get 000% of the foreign exchange retention. Likely.

If the matter with Toshiba can be negotiated, Duan Yun must prepare 5 million US dollars of foreign exchange funds. If his total export volume can reach more than 000 million US dollars this time, and he can get 2000% of the foreign exchange retention, then It is nearly 40 million U.S. dollars, and Duan Yun still has more than 1 million U.S. dollars in foreign exchange reserves in the bank, so Duan Yun will face a foreign exchange gap of nearly 000 million U.S. dollars.

But for Duan Yun, this is not a big problem that cannot be solved at all, because according to his current domestic sales of colorful Walkmans, by the end of this year, the company's net profit will reach an astonishing 2 million. 8 million.

Shenzhen now has a foreign exchange adjustment center. After the Canton Fair, some export companies that do not need foreign exchange will exchange their foreign exchange, but the exchange rate will be higher, possibly reaching 1:7 or even 1:8.5 At such a level, according to the exchange ratio of 1:8, Duan Yun can still convert to 3 million US dollars, and there is still 500% of the export value that cannot be converted into foreign exchange, and Duan Yun can also profit from it. Tens of millions or so, so you can make up 60 million US dollars.

However, it is impossible for Duan Yun to convert all the nearly 5 million profits into US dollars. He must have at least tens of millions in his account to purchase raw materials, pay utility bills and the company's working capital, but no matter what, 000 million US dollars It is almost equivalent to taking out Duan Yun's working capital.

In addition, even if 5 million can buy a production line, the chip factory will take a year at the fastest from equipment installation and commissioning to final production, and during this period, Duan Yun will not get a penny in return...

(End of this chapter)