Countercurrent 1982

Chapter 1253 VHS Tape

In the early morning of the second day, after Duan Yun came to the company, he first called his assistant Guo Kai, and asked him to post recruitment in Guangzhou and Shenzhen, soliciting talents in advertising planning with high salaries.

Speaking of which, the domestic advertising profession developed relatively late. It was not until the early 80s that colleges and universities had relevant disciplines, and the number of people studying them was not large.

In 1983, the Department of Journalism and Communication of Xiamen University set up a major in advertising and officially recruited undergraduates from all over the country. In 1994, it was approved to officially recruit graduate students. In 1988, BJ Broadcasting College (now Communication University of China) also established a major in advertising, and it was established in In 1994, the first advertising department in China was established.

Professional things should be done by professional people. Although Duan Yun has been a human being in two lives, he has seen many creative advertisements in his previous life, but advertising planning cannot be solved with a good idea, which involves many Professional issues, and Duan Yun doesn't have much time and energy to plan and plan advertisements. He only needs to set up an advertising planning department, and he will use the good ideas he encountered in his previous life and guide them how to "tell stories" , and leave the rest to them.

This time it is recruitment, Duan Yun’s request is that the other party should preferably be a student who graduated from an advertising major, and the second is that this person’s imagination should be rich enough. When the time comes, Guo Kai will give them a question, take out a product, and ask them to write a A planning copy, whoever writes it creatively, will be admitted in the end.

After Guo Kai received the task and left, Duan Yun also left the office, drove his own car, and went to Bagualing Industrial Zone.

But Duan Yun came to Bagualing this time not to inspect the chip, but to find a cooperative video tape manufacturer here.

In the Bagualing Industrial Zone in the 80s, there were many manufacturers of video tapes. At the earliest, the production lines were imported from Hong Kong. In the past two years, the scale has gradually formed, and the daily output can reach about 1.

Speaking of which, there are very few video recorders that are actually sold through formal channels in China. More than 95% of them enter the domestic market through smuggling and customs seizure. Video halls and karaoke halls have appeared in domestic cities such as Beijing, Shanghai, Guangzhou, etc., and all of them use imported video recorders. .

It is precisely because of the emergence of smuggled video recorders that the popularity of video tape manufacturers in Bagualing has been born. There are three or four workshops specializing in the production of video tapes within 500 meters of Tianying Technology Co., Ltd.

In the middle and late 19s, a large number of video recorders poured into our country from foreign countries.VCRs, which are popular all over the world, have not become popular in China, mainly because they are expensive, and the imported products are easily broken, and maintenance is inconvenient.However, it is worth noting that Hong Kong movies were introduced to the mainland in the form of video tapes.

In the 20s, Hong Kong films began to enter a period of high prosperity that lasted for ten years. Due to various reasons such as politics, economy, society, and film creation style, Hong Kong films that are deeply loved by mainland audiences were mainly released through channels such as video halls and video tapes. It spread to large, medium and small cities and even county towns in the Mainland.All of a sudden, video halls bloomed in cities all over the country, and Hong Kong-produced martial arts movies attracted a large number of young people to frequent.The video halls also began to enter a glorious period and flooded around colleges and universities. Chow Yun-fat, Andy Lau, Stephen Chow, etc. in the film became the idols of countless young people.

The high price of video recorders made them not widely used in domestic households in China. In addition, the government at that time supervised the broadcasting content of TV stations and movie theaters. At that time, people's demand for new entertainment gradually produced a "weird derivative" - ​​video hall.

Movie viewing places such as video halls are almost all operated by individuals. Due to the limitation of cost input, the related internal environmental devices, hardware facilities and service conditions are relatively messy, simple and cheap.In the narrow and dark hut, there is a TV set on the front table, and some benches or chairs are randomly arranged in the middle space.A small blackboard is hung on the wall outside the hall or placed against the wall, on which the message of the movie screening is prominently written and updated daily.In addition to the title of the film, there are also some short and attractive advertisements.

In 1985, commercial video projection activities in the Mainland spread all over urban and rural areas. There were more than 3 projection units and more than 2000 programs, with an average of more than 1000 in each province, city, and autonomous region. Around 1990, the video halls under the Shanghai Cultural Bureau system had an average daily income of more than 300 yuan per seat, and an annual income of about 10 yuan. The total annual income of the entire system’s video halls was 105 million yuan.By 1990, there were 5 to 6 video theaters in the mainland, far exceeding the number of movie theaters in the same period.

At the same time, according to an incomplete statistics, in 1989, 700 to 800 video programs and more than 1000 million videotapes were distributed through formal channels in the mainland, with a total revenue of more than 10 billion.It is also reported that in 1992, the income of pirated video tapes produced and wholesaled in a certain place in Guangdong alone was nearly 3 million yuan.In fact, in the video halls, overseas imported versions, and even smuggled and pirated video products dominated, which was a common situation in all video halls at that time.

A large part of the pirated video tapes at that time came from the video tape processing workshop in Bagualing, Shenzhen.

At that time, VHS video tapes were mainly produced here, which is what we often call 1/2 video tapes, or video recorders for end games, and VHS video tapes were used.

"Boss, did I hear you right? You mean, you want to buy 20 video tapes!?" In the hot and noisy video tape production workshop, when the small boss here heard that Duan Yun wanted to order 20 video tapes in one go , the whole person was dumbfounded.

Generally speaking, there are more Erdao dealers who buy videotapes from Baguali. Some open VCR rental stores, and some simply sell videotapes. After getting the goods, put them in a snakeskin bag, and then take the train back to the local area for sale.

But this is the first time for the owner of this video tape production workshop to meet a customer with such a large order quantity, which has almost exceeded the production capacity of their factory. Their small video recorder workshop can only produce 1 to 4 tapes a year. about.

"You can't even eat a big deal for you?" Duan Yun picked up a video tape on the production line and looked at it, and said with the corners of his mouth curled up.

"Boss, the quantity you ordered is really too big, we only have this one production line..." The boss of the video tape field swallowed with embarrassment, and then said to Duan Yun with a smile on his face: "Boss, what is your surname?" ?”

The boss of this video tape factory obviously doubts whether Duan Yun has the financial resources to afford this batch of goods. After all, the video tapes produced by their factory cost 5 yuan for an empty tape, and 7 yuan for the recorded program, 20 copies. At least millions of funds are needed, and people who can afford such a large sum of money are really rare in China.

"This is my business card." While speaking, Duan Yun took out his own business card from his pocket.

After taking the business card and looking at it, the owner of the video tape factory was stunned.

(End of this chapter)