Countercurrent 1982

Chapter 1252 Critical situation

On New Year's Day in 1988, Duan Yun's Tianyin Technology Co., Ltd. produced the first batch of 1 Flash memory chips, and these chips were quickly sent to Tianyin Electronics Factory.

Under the busy day and night of Zhao Xuewu and others, the product research and development center of Tianyin Electronics Factory has developed a mass-produced repeater design plan. After trial production, the repeater will be put on the market soon.

The production line of the repeater is based on the original Walkman production line. Since the current production capacity of the chip is not enough, and the product promotion of the repeater has not yet officially started, Duan Yun is only dividing part of the production capacity from Tianyin Electronics Factory. This kind of repeater was produced in small batches, but it was not put into the market immediately.

In fact, orders for Walkmans from Today Audio Electronics Factory have begun to drop sharply. In December last year, they only received orders for more than 12 Walkmans, and their market share has shrunk rapidly.

The main reason for this is that after Shenzhen Electronics Group introduced Duan Yun's walkman production line, it upgraded the products and took advantage of their company's group advantages to reduce the cost of spare parts. The overall cost of finished products is lower than that of Duan Yun's Tianyin brand Walkman is about [-]% cheaper, coupled with overwhelming publicity advantages, and various price reduction and promotional activities, a price war has been launched against Tianyin Electronics Factory in the three major cities of Beijing, Shanghai and Guangzhou, and quickly seized the majority. The market share of some domestic Walkmans.

However, this kind of thing is already within Duan Yun's expectation. The video recorder has now become the main product of Tianyin Electronics Factory, and related product promotion work has been carried out in various places. This will become a new profit growth point for Tianyin Electronics Factory.

However, judging from the current market feedback, the sales of Tianyin brand karaoke video recorders are not very good, and they have not reached the level of hot sales at all.

The reason is also very simple. It is because the price of video recorders is too high for ordinary people to afford. Moreover, unlike karaoke video recorders, which have been popular in Japan for a long time, Chinese people have not yet begun to accept this brand new entertainment project. Compared with domestic video recorders, the really rich will choose foreign products.

This incident made Cheng Qingyan a little worried. Although she had encountered this situation before, she was still inevitably disappointed when problems arose.

All along, the development of Tianyin Electronics Factory has been very smooth. No matter from the early subwoofer audio, to the later tape recorders and walkmans, these products can quickly bring huge profits to the company. However, this time the karaoke video recorder , but became the Waterloo of Tianyin Electronics Factory, and the products were facing serious slow sales.

The main reason for this is that the products Duan Yun launched this time are a bit ahead of the curve. The income level of domestic consumers rarely meets the threshold for purchasing video recorders, and the current Chinese people are very unfamiliar with entertainment activities such as karaoke.

"Why don't you want to eat at night?" Duan Yun asked with concern when he saw his wife had cooked the meal but didn't eat it, but was alone in the bedroom in a daze.

"It's okay, I just feel a little upset." Cheng Qingyan said to her husband.

"Video recorders may not be easy to sell, I told you before, but this is only temporary." Duan Yun's wife comforted.

"We were still too confident at the beginning. We always thought that the brand of Tianyin Electronics was loud enough, and the members of the chamber of commerce below were very powerful, but it turned out..." Cheng Qingyan bit her lip and said.

"As I said before, there is absolutely nothing wrong with the transition of our electronics factory to produce video recorders, but it is just facing some difficulties temporarily." Duan Yun smiled slightly, and then said: "During this period, you should first stabilize the dealers in our chamber of commerce, I'll be working on a promotion soon to make sure they sell all of their products."

"You really have a solution?" Cheng Qingyan asked in doubt after hearing the words.

"Video recorders are currently a luxury item for Chinese people, but the market potential is huge. The key is what kind of promotional methods we adopt." Duan Yun paused, and then said: "I will establish a company soon. The planning department is responsible for advertising planning and publicity, give me a week, and I will take care of this matter."

"But if the video recorder is unsalable, the liquidity in our company's account will become less and less. I'm worried that it will affect the company's development..." Cheng Qingyan was still worried.

"You don't have to worry about this. You won't forget that we still have 1500 million US dollars in foreign exchange, right? This money is enough for us to support us for a while." Duan Yun said with a smile.

"Okay." Hearing what Duan Yun said, Cheng Qingyan's expression softened immediately.

Although Cheng Qingyan was still very worried in her heart, he still had some trust in her husband. From her point of view, her husband seemed omnipotent and could always turn the tide at critical moments.

"Video recorders are not easy to sell. The main reason is that this kind of product has established a complete ecology in the local area." After sitting at the dinner table, Duan Yun said to his wife: "I plan to arrange distributors from our chamber of commerce in the next step to establish video tapes all over the country. The rental shop..."

"Video rental store?" Cheng Qingyan was startled when she heard this.

"That's right, if VCRs are to be popularized, the most important thing is to support them with a large amount of high-quality audio-visual content. The Spring Festival Gala that I like to watch, various Hong Kong and Taiwan movies, and various popular songs are all very popular programs, but the TV stations do not broadcast them often, so if I want to watch these programs repeatedly, I must buy a A video recorder, so I want to cooperate with us on the video tape here in Shenzhen..."

In fact, whether it was a video recorder or a VCD in the early years, its popularity had a process. In the international market in the 20s, VCD was considered to be a technology and industry that was about to be eliminated. Multinational home appliances such as Philips in the Netherlands and Sony in Japan Giants have also considered launching VCDs in China, but their respective market research results show that Chinese consumers may not be able to accept this product, so they have given up this sentence one after another.

But what their investigators didn't consider was that the deformed and prosperous pirated market eventually launched a VCD market with high quality and low price, and a large number of laser discs with rich content and low price flooded the domestic market, which eventually made the VCD industry a In the field of home appliances, the only golden place where Chinese brands dominate the world.

It can be seen that there is no market for video recorders in China, but that the market has not yet been matured. Duan Yun's plan is to use the dealers of the Chamber of Commerce all over the country to form a powerful channel for the sale and rental of video tapes, thereby giving birth to video recorders. The rapid maturation of the market...

(End of this chapter)