Countercurrent 1982

Chapter 1260 Big Brother

In fact, mobile communication had just entered China in the 80s, and it first emerged in Hong Kong and Taiwan, but it was only in the late 80s that some people began to buy it in China.

In China at that time, the main means of communication were letters and telegrams, which not only took time, but also delayed things. In some cities, pagers appeared, and in some cities, public telephones appeared.However, in comparison, mobile phones are more convenient and faster. For businessmen, time is money, and efficiency is the first priority.Therefore, the big brother, which weighs 1.13 catties and is black or white all over, looks like a brick, but it has not stopped their enthusiasm and determination to buy.

At that time, people used to talk about mobile phones as "big brother". In China in the 80s, people's incomes were almost the same, most of them were in the tens or hundreds, and households with ten thousand yuan were already at the level of the rich.And the mobile phone is a veritable luxury. Apart from making calls, it has no other functions, the quality of calls is not very stable, and the standby time is only 40 minutes.

However, a mobile phone is a symbol of wealth, identity, and status. Sometimes, as long as a person holds a mobile phone, it doesn't matter whether what he says is true or not.

The first person in mainland China to buy a mobile phone is Xu Feng, the chairman of Guangdong Zhonghai Group. He made a lot of money in the years when he went into business, and he has already reached the level of 1 yuan.

On November 1987, 11, he became China's first mobile phone user and also chose China's first mobile phone number.According to Xu Feng's recollection, he bought the mobile phone at that time entirely for business negotiations, and some overseas partners needed to be contacted at any time, and the appearance of the mobile phone just met his needs.

When the Big Brother first came out, the price was as high as 2 yuan. If you didn’t grab the first batch of goods, you would have to pay more. The most expensive one was even fired to a high price of nearly 5 yuan.However, this is not the end. After getting the big brother, you have to pay a few thousand yuan for the network connection fee. After a series of processes, the consumption amount is really not low.

"Actually, a mobile phone is something similar to a mobile phone. It is much more advanced than a mobile phone. It is the one played in the movie when we watched the video..." Duan Yun reminded.

"Brother, great stuff, do we sell this kind of phone in Shenzhen?" Cheng Qingyan finally realized it, and asked with great interest.

Tens of thousands of yuan is a very large number for ordinary people, but for Duan Yun and his wife, it is just a small amount of money, which they can afford.

And because there is no mobile phone in these years, the couple often have to have one of them stay in the company or at home to watch the phone, so as to prevent the company from having any major incidents, and be able to get the news as soon as possible and deal with it. If there is a big brother, then It will be much more convenient to negotiate business or handle other matters.

"I'll ask Boss Wang later, he has a company in Hong Kong, and he can sell all kinds of goods. When the time comes, the two of us will have one set." Duan Yun said with a smile.

"Yes." Cheng Qingyan nodded, and continued: "I have no objection to the establishment of a group company, but we should try our best to spend the money wisely. Some small companies are not worthy of our investment."

"Don't worry about this, I will screen which company to hold, and I will not take a company that is worthless." Duan Yun said.

"Also, the sales volume of the video recorders produced by our factory is still a bit low..." Cheng Qingyan bit her lip lightly, and then said, "Have you thought of a good solution?"

"I also told you before that our company is about to set up an advertising planning department. We have recruited several people in the past few days, including two college students who specialize in advertising. I have personally interviewed them, and their abilities are not bad. In the next step, I will plan an advertising campaign to increase the sales of video recorders in a short period of time, so don’t worry.” Duan Yun paused, and then said: “In addition, the first batch of repeaters produced by our factory will also It will be released soon, and the promotion and marketing related to the product will start soon. In the next step, I plan to invest 1 million in a new wave of promotion..."

"Actually, I don't think there is any need to set up a planning department. We used to do product promotion just by spending money on advertisements..." Cheng Qingyan said.

"It's different this time." Duan Yun shook his head, and continued: "This time we will not only promote the product, but also the company, and package our company."

"Packaging company?" Cheng Qingyan obviously didn't quite understand what Duan Yun meant.

"Do you know why our video recorders are so cheap and can't sell those smuggled products?" Duan Yun asked.

"Chinese people trust foreign products more, don't they?" Cheng Qingyan thought for a while and said.

"Yes, Chinese people now think that foreign products are good and of good quality and brand name, especially Japanese products, whether it is Toshiba Hitachi, Panasonic, Sony, when people think of these companies, they can think of high-tech and good quality, To put it bluntly, their company's technology is indeed advanced and has a solid background." Duan Yun paused, and then said: "Although our Tianyin Electronics Factory is very famous in China, compared with other foreign companies, the brand's gold content is not as good. , Especially for such expensive things as video recorders, many people would rather spend an extra 2000 yuan to buy imported ones, and they dare not buy domestic ones, because our domestic brands have no background and insufficient gold content..."

"But our Tianyin Electronics Factory has only been established for a few years, how can we compare with other big factories abroad?" Cheng Qingyan said.

"So if we want to reverse this situation, we must package the company and the brand." Duan Yun smiled slightly, and then said: "This time I want to package the company. To put it bluntly, I want more people to know about Tianyin Electronics. The technical situation of the factory, establish it as the national pride of domestic high-quality goods, let people understand that domestic products are not necessarily inferior to foreign products, although there is indeed a big gap, but we must try our best to regain the reputation of domestic products ..."

"Sounds good, you always have all kinds of weird ideas..." Cheng Qingyan looked at her husband with a smile when she heard this, and then said, "But what should we do specifically?"

"You don't need to worry about this matter. You just need to manage the video recorder factory well, ensure the output and quality of the video recorder factory, and at the same time try to stabilize the emotions of our chamber of commerce members so that they don't lose trust in them. "Duan Yun settled down.

"This is no problem." Cheng Qingyan nodded.

"This year is a crucial year. If we can achieve all the goals we set, we will be the boss of Shenzhen's electronics industry in the future." Duan Yun said with emotion.

(End of this chapter)