Countercurrent 1982

Chapter 1294
Entering April, the Spring Canton Fair is coming. Like last time, Duan Yun still arranges Li Guosheng and Li Yun’s father and daughter to be responsible for the sales of Canton Fair products. Chen Tiesheng, who has just joined the job, will also arrange to participate in this Canton Fair 4 days in advance , Training in the Canton Fair Organizing Committee.

At the same time, Cheng Qingyan went to Shanghai, where a "National Consumer Electronics Technology Seminar" was being held. The organizer was the "Electronic Technology" magazine, and Cheng Qingyan represented Tianyin Electronics Group, and participated in this seminar.

Since this year, Telling Electronics has also reached an unprecedented scale in terms of advertising investment. In the first three months alone, it has invested nearly 2400 million in advertising fees. This figure is definitely the first in the country's corporate advertising investment.

In addition to traditional radio and TV stations, newspapers, and magazines advertising various products and corporate image soft text advertisements, Duan Yun also generously sponsors various domestic electronic academic seminars and exhibitions, and as a big sponsor, Duan Yun Yun and Cheng Qingyan naturally became the guests of these exhibitions.

The tide of going overseas and commercialization has not only affected some scientific research institutes and universities, but also affected many domestic media. In addition to the particularly influential party media and official media, local TV stations in many provinces and cities, Newspapers, magazines and other media have also begun to quickly turn to commercial operations. The advertising expenses of enterprises and manufacturers have far exceeded the traditional sources of funds allocated by provincial and municipal governments. It is precisely because of this that the commercialization of domestic media is also increasing. The sooner, as long as you can afford it, even if it is a fake product, these newspapers and magazines will do their best to promote and beautify it for you.

It is precisely because of this that before the seminar that Cheng Qingyan attended this time, before she went to Shanghai, the organizing committee had already hinted that their products would win awards, and asked the representatives attending the conference to prepare their acceptance speeches in advance.

Originally, this kind of publicity was done by Duan Yun. The husband and wife have always had a division of labor. However, Cheng Qingyan doesn't seem to shy away from publicity, and she is very active. In addition, Duan Yun will stay in Shenzhen. Dealing with the Canton Fair and the purchase of lithography machines, Cheng Qingyan participated in this seminar as the manufacturer's representative. If there is no accident, she should be able to win a golden trophy.

In the past, Tianyin Electronics Factory only carried out product promotion, and now it has begun to deeply package the corporate image, especially nowadays, ordinary people believe in the recommendations and words of professionals, so now more and more "experts" " Scholars" and "authorities" began to appear frequently in various media, and became the mouthpiece and spokesperson of some manufacturers.

Today, the wealthy Tianyin Electronics Factory has established long-term cooperative relationships with more than 70 domestic newspapers and magazines. Through advertising fees and various sponsorships, Tianyin Electronics Factory's products and corporate image promotion soft articles have maintained a high reputation for a long time. Duan Yun, who chanted the slogans of "Strive to be China's No. [-] taxpayer" and "Revitalize the national electronics industry", has also become the image spokesperson of Chinese private enterprises, raising his prestige in the country to an unprecedented height. .

Although Duan Yun has invested heavily in advertising, the returns are equally huge.

Entering April, Tianyin Electronic Factory's sales of video recorders finally made a major breakthrough. Relying on the strong strength of local chambers of commerce and the product's three-guarantee commitment, Tianyin brand video recorders have now received orders for 4 units, and the sales volume in various places is still high. It is constantly climbing, and even received orders from some companies.

A large number of orders have allowed Tianyin Electronics Factory to regain its strong ability to recover blood. In March alone, it created a profit of more than 3 million yuan. If it were not for the constraints of production capacity, this profit could at least be doubled several times.

Although in the eyes of many experts, video recorders are an advanced product in China, these experts have not realized that although video recorders are indeed a luxury as a household consumer product in China at present, video recorders can bring money to many people. Chance.

Compared with imported video recorders, the low price of Tianyin disk video recorders, coupled with the previous cooperation with more than a dozen video tape factories in Bagualing, allows all consumers who buy video recorders to rent video tapes for free, and the three guarantees promised by the manufacturer make it Compared with smuggled foreign products, Tianyin video recorders have a high cost performance. It is precisely because of this that after a short period of slow sales, Tianyin brand video recorders ushered in a wave of sales explosion.

Nowadays, not only in the first-tier cities, but also in the second- and third-tier cities and some remote towns, various video halls and street karaoke stalls have sprung up like mushrooms. VCRs, which were originally luxury goods in China, have gradually become more and more down-to-earth and become A popular entertainment project.

The joint karaoke booth costs 10 yuan for three songs to 5 songs, and the video recorder costs 3 to 5 yuan for a ticket. A movie is watched by a dozen to dozens of people. On average, it earns thousands of yuan a month without any pressure, and it is precisely because of such business opportunities that more and more people buy video recorders.

When his wife went to Shanghai for a meeting, Duan Yun, who lived alone in Shenzhen, kept in close contact with Wang Shi. He called Wang Shi almost every morning and evening, asking whether the lithography machine had been shipped to China.

The answer so far is that the first batch of two lithography machines will be shipped to Hong Kong as early as the end of April. As for how to pass through customs and quietly transport them to China, the businessmen in Hong Kong have already contacted special channels, and Related plans are also being developed.

Duan Yun actually likes dealing with businessmen in Hong Kong, because there are not so many twists and turns in dealing with these people. As long as you pay a high price, someone will help you with everything, black or white. The only driving force behind it is money.

On April 4th, the Spring Canton Fair in 13 was held as scheduled. Compared with the Spring Canton Fair in 1988, the number of Canton Fairs this year has skyrocketed. From more than 87 buyers who signed up last year, it increased to 27 this year in January. It is the year with the largest increase in the number of buyers at the Canton Fair in the past 000 years.

So many foreign businessmen came to participate in the Canton Fair, which also shows that the Chinese economy has finally begun to attract the attention of the world in the ninth year of reform and opening up. Developed countries including Europe, America and Japan are also paying more and more attention to the Chinese market and products.

The booth of Telling Electronics is relatively large in the entire Guangdong exhibition area. In order to welcome this exhibition, Duan Yun also launched a series of new products that have just been developed for foreign trade, including foreign trade repeaters, walkmans, and video recorders.

In fact, Tianyin Walkmans and VCRs have begun to play a supporting role in this exhibition. Duan Yun is mainly promoting Tianyin repeaters this time. Compared with the product, it seems rough and simple. However, as a newly patented product in the world, the repeater hides Duan Yun's ambition to open up the international electronic market...

(End of this chapter)