Countercurrent 1982

Chapter 1311 Shackles of thinking
"10 chips?" Duan Yun frowned slightly when he heard this, and then continued: "This quantity is too small. If we produce at full capacity, we can produce it in about a week..."

"There are quite a few. This product may sell well in your country, but in Korea, it is still a new product. With the market situation unknown, we dare not order too many chips..." Pei Dashi said.

"Okay..." Duan Yun nodded lightly, and then continued: "Then according to our previous quotation, a chip is 50 US dollars, I ask for a one-time payment, and the chip will be shipped in 10 days. "

In fact, when the Duanyun chip production line was put into production, the cost of each chip was about 110 yuan. If various costs such as R&D expenses and equipment maintenance and depreciation were included, the overall cost would reach about 200 yuan.

However, the chip factory was still in the trial production stage at that time, and the production capacity was not released. Moreover, the production technology of the chip factory is now mature, and the technicians mainly led by Wu Gang have all mastered the detailed technology of the production line regulations, and the pass rate has been stable at more than 85%. , so if this kind of chip is produced now, the cost of each chip is only about 40 yuan. According to the exchange rate of 1988:1 between US dollar and RMB in 3.72, that is to say, the cost price of a chip is about 12 US dollars. And according to the normal domestic foreign exchange price, this ratio should be 1:8, which means that the real cost price of Duan Yun's chips is around US$5.

According to the selling price of a chip of 50 US dollars, Duan Yun can make a net profit of 45 US dollars, and 10 chips are 450 million US dollars. This profit is quite considerable.

"50 dollars... this price is really too high." Jin Chengxuan shook his head and said to Duan Yun: "Mr. Duan, your price is a bit too high, we cannot accept it..."

In fact, the current international three-micron process chip is already a relatively backward technology in the world. After all, the most advanced international mainstream chip technology is a one-micron process, which means that chips produced with this technology will not be too expensive. The price of chips with a three-micron process in the United States is basically between one dollar and three dollars, but Duan Yun opened his mouth to offer a price of $50 for a chip, which obviously made Jin Chengxuan feel unacceptable.

However, there is a reason why Duan Yun dared to charge such a high price, because the flash chip is the first flash memory chip in the world, and only this technology can support the voice repeat function. I have the patent right for this product from Toshiba , and as the only authorized manufacturer of this Flash chip in the world, Duan Yun has absolute pricing power.

The chip industry has always earned added value. In fact, in terms of raw material consumption, the material cost of chips is not high. This is a bit similar to a previous story, saying that putting a steel bar on the construction site can only be sold by the catty. But when the hands of watches are made, the price will rise exponentially, and the same is true for chips.

If there are other manufacturers in the world producing this kind of flash chip, Duan Yun would never dare to open his mouth like this, but it is precisely because it is an exclusive product that he has the confidence to set the price.

"I think this price is very reasonable!" Duan Yun frowned, and then said: "First of all, this kind of chip product is currently only produced by our factory in the world. In addition, when you use my repeater patent, I don't charge any money. Patent fees, and this kind of repeater can only use this kind of chip, the price of 50 US dollars is not expensive, when I developed this kind of chip, I invested a lot of manpower, material resources and funds, and your order is small, so I Think the $50 unit price is very reasonable!"

"Mr. Duan, our storage chip in South Korea is only $6..." Pei Dashi said with a frown.

"It's not that there is no comparison between similar products. Technically speaking, your DRAM storage chips produced in South Korea are technically less difficult than our flash chips. In addition, internationally, your Korean Samsung's three-micron process DRAM storage chips are actually The previous generation of products already belonged to the mature industries in Japan and the United States, and the price has dropped to the equilibrium price, which cannot be compared with our brand-new products.” Duan Yun paused, and then said: “Besides, your Korean That kind of DRAM chip can only be used for the memory of the computer, and cannot be used for the storage chip of the repeater. Since you are the deputy director of the Electronic Technology Department of the Jinxing Society, you should understand the technical difference, so I don’t need to talk about it. ?”

"But $50 is too much..."

"Here I would like to remind you that our chip factory is a joint venture, and the pricing power is actually controlled by Toshiba. If you can order more than 20 chips at one time, I can lower the price a little bit, but The minimum price cannot be lower than 45 US dollars, which is already the bottom line of the Japanese shareholders.” Duan Yun didn’t want to bargain with him too much, and simply used Toshiba as a shield.

"Mr. Duan, maybe you don't know that the cost price of the latest Walkman designed by Jinxing Society is only about 80 US dollars. It is positioned as a low-end product in the international Walkman market. If this chip is added, it means that the price will increase. 50%, this will seriously affect the competitiveness of the product..." Jin Chengxuan couldn't help but say at this time.

"Your company's product design ideas this time were wrong from the very beginning!" Duan Yun directly interrupted Jin Chengxuan, only to hear him continue: "I never thought that you would use such a good chip to design this product." It is a low-end and cheap product. For example, it is like setting a diamond in cow dung. Since there are such new products and new technologies, why can’t you produce a unique high-end electronic product with high added value? Does your company only want to earn processing fees for low-end products and earn money from the poor? ?”

When Duan Yun said this, he was a little emotional, but he actually did it for Jin Chengxuan and Pei Dashi.

"Forehead……"

Hearing what Duan Yun said, Jin Chengxuan and Pei Dashi's eyes widened.

There is no doubt that Duan Yun's words hit the nail on the head.

For a long time, the products exported by Jinxing Club have been low-end assembled goods. The company's long-term development strategy has restricted the thinking of the R&D department. I only considered how to reduce the cost, but never thought about making a distinctive high-end Walkman.

"Mr. Duan..." After a while, Jin Chengxuan, who came back to his senses first, said to Duan Yun: "I think so, our negotiation ends here today, and I will make a long-distance call to our company headquarters later, about the cooperation I will give you a definite answer tomorrow!"

(End of this chapter)