Countercurrent 1982

Chapter 1385 Important Decision
In fact, from Cheng Qingyan's point of view, the company's current financial resources are strong, and there are several best-selling products. At least within two or three years, there is no need to develop new products. Just tapping the market potential of these products is enough to make a lot of money. .

At present, Tianyin Group's best-selling product is the learning machine, with a monthly shipment of more than 10,000 units, and hundreds of thousands of game cassettes. This product alone can bring With a profit of around 4000-5000 million yuan and such a strong profitability, electronic companies across the country are definitely out of the ordinary.

In addition to learning machines, the sales of repeaters and video recorders are also very impressive.

Repeaters have now become the recommended teaching aids for foreign language learning by the Ministry of Education. Many provincial and municipal education departments even require students in their subordinate schools to purchase this product. The reason for this situation is naturally inseparable from Tianyin Group. In terms of public relations, Cheng Qingyan showed very strong business skills. The ultra-low ex-factory price and super high various rebates allowed Tianyin brand repeaters to firmly occupy the dominant position in the domestic repeater market, and the market share has remained constant. Keep it above 9%, and other manufacturers are simply unable to compete.

In addition, the sales volume of Tianyin video recorders is also rising continuously. The price of Tianyin video recorders is always about 1/3 cheaper than that of imported video recorders. Expensive, but it has also begun to spread rapidly in China. Walking in the streets and alleys of many cities, you can often see many video halls and roadside karaoke booths, basically using Tianyin brand karaoke video recorders.

Moreover, compared with other products, the sales volume of Tianyin disc recorders has always been rising steadily. With the improvement of the national income level, the potential of the video recorder market is still huge, and Tianyin Group, which has obtained the first-mover advantage of domestic video recorders, will have a lot of sales in the future. Over the years, it has always occupied the dominance of domestic video recorder brands.

In addition to the profits brought by the real estate of the group company, Cheng Qingyan has also started to do investment business now.

She first took a stake in Wang Shi's Vanke Company, and then set up a real estate investment department at the company's side to collect high-quality real estate information in major domestic cities such as Beijing, Shanghai, Guangzhou, and then determine investment targets.

At the end of the 80s, people did not know the concept of "Land King", but the pilot land auction was introduced. Fuzhou successfully auctioned the office site for the "International Building" on Wusi Road for 458 million yuan. After the land of "Dongxiao Garden" was auctioned at a "sky-high price" of 525 yuan, it became the second city in the country to auction the land use right for 50 years. After that, Shanghai also sold the first piece of land for 2805 million US dollars.

In 1988, at the first meeting of the Seventh National People's Congress, "land use rights can be transferred" was written into the constitution, and the "Land Management Law" was also amended, and the land confinement was completely released.In this year, HAN Province was officially established, sounding the clarion call of "10 talents entering Hainan" across the country, and opening the Pandora's box of Hainan's real estate myth.Feng Lun, Pan Shiyi, Guo Guangchang and other influential figures in China's real estate market have all become the wavers of "crossing the sea" during this period.

Cheng Qingyan has also sniffed out the huge business opportunities of land privatization. When she first came to Shenzhen in her early years, Duan Yun bought more than 20 sets of commercial houses including Donghu Liyuan in one go. Later, she cooperated with the municipal engineering company and won the There are more than 300 sets of commercial houses in a community, but these properties are used by Duan Yun as a bargaining chip to attract talents, and they are distributed to the core technical backbones of those companies, and they are firmly tied to Tianyin Group and the land of Shenzhen.

However, Cheng Qingyan's purchase of real estate is a long-term investment.

In recent years, domestic real estate prices have risen rapidly, especially in the first-tier cities of Beijing, Shanghai and Guangzhou. Many people saw a business opportunity.

However, compared with other real estate developers that have entered the market, Tianyin Group has strong financial resources and can definitely be called a giant in the capital market in China.

In just half a year, Cheng Qingyan and his company's real estate team have spent more than 6000 million yuan to complete more than 300 real estate transactions in BJ Shanghai Guangzhou, and through the holding company Vanke, which has real estate development qualifications, to start building commercial buildings according to the location of the land Office buildings and high-end residences have made Tianyin Group the top "invisible land king" in China.

In addition, Cheng Qingyan also began to study this stock. There is currently no stock market in China, so he has been paying close attention to the stock market in Hong Kong, and has set up a team to enter the Hong Kong stock market.

With the financial strength of Tianyin Group, it has reached the level where it can make money with money. It is precisely because of this that Cheng Qingyan actually doesn't care much about the company's new product development. In her opinion, the real industry is risky and profitable. The speed is too slow, far less easy than real estate and the stock market to make money, and because of this, Cheng Qingyan began to lose interest in some of her husband's product development plans.

"In any case, I must create a domestic computer brand!" Duan Yun said.

"I don't think it's necessary..."

"There are some things you don't understand. If you want to drive the development of the entire country's microelectronics industry, domestic computer brands must be developed. The establishment of a brand can drive many related industries in the entire industrial chain. Only by the development of a virtuous circle can we catch up and surpass Europe and the United States. The country's technological development pace." Duan Yun said seriously.

"We are just a private company, do we need to think about so many things?" Cheng Qingyan said a little puzzled.

"The money we earn now is enough to spend in this life, and even if we stand in the next life, we will spend more money lying down, so we must have higher goals." Duan Yun glanced at his wife, and then said: " We are the largest private technology company in China now, if we can create a national brand that makes the world proud, it will not be in vain for our hard work for so many years..."

"Okay..." Cheng Qingyan shook her head with a smile, and then said to Duan Yun: "Then do you think our group's current technology research and development strength can develop domestic computer brands that I know?"

"At present, their R&D center is already very strong in China, but these are not enough. We don't have a reserve of senior talents who specialize in PC research, and there is a great lack of such high-end talents in China..." Duan Yun thought for a while, and then said: "So I plan to set up a company in Hong Kong in the next step, and set up a special research and development institution to develop domestic computers."

(End of this chapter)