Countercurrent 1982

Chapter 1640 Project Details
Like Johnson, Duan Yunye hopes to introduce Volvo to China with the least cost.

However, judging from the current situation, it is clear that Johnson will undoubtedly increase investment in China, or that Volvo shareholders will not allow Johnson to make a big bet in China. For nervous Volvo, it is unacceptable.

That being the case, Duan Yun can only start his second plan, which is to introduce technical equipment and production lines from Volvo at his own expense.

Generally speaking, as long as the cash is in place to purchase a full set of foreign production lines, then all relevant technologies will be owned by Duan. However, Duan Yun proposed to take a 10% stake in Volvo. There are two considerations. One is that he still wants to Obtain the right to use the Volvo trademark to facilitate the export of cars in the future, and in China, foreign brands of cars must have a higher brand premium than domestic brands.

On the other hand, Duan Yun also hopes to use 10% of the shares to be tied with the Volvo Group to form a solid interest relationship, so as to obtain more technical support from Volvo Cars in the future.

"You want to fully buy our production line and technology?" Hearing what Duan Yun said, Johnson was somewhat surprised.

"Yes, I want to buy two car production lines, one is your Volvo 740 car production line, the other is the F12 truck production line and related technologies, if you are willing to sell, you can give me a quotation, once the new car plant is put into production, You Volvo can also occupy 10% of the shares." Duan Yun said seriously.

The reason why Duan Yun chose the Volvo 740 sedan and F12 truck production line was that he had already made plans when he visited Sweden.

The Volvo 740 sedan made the Volvo Group launch a car in 19. This car can be said to be a very important model in the history of Volvo. The Santana cars are almost the same, but the Volvo 82 has a wheelbase of 740mm, which is slightly longer than the Santana, relatively speaking, the space inside the car is also larger, and in terms of vehicle safety, it has reached the world's top level.

In the 80s, Volvo mainly sold three models, namely 740760, 780 and 760. The 740 was the first version, and the 760 production line that Duan Yun wanted to introduce was a low-end version of the 1987. In addition, in 760 At that time, Volvo also launched a top-of-the-line 780 facelift, the Volvo [-].

Considering the actual situation in China at present, the production technology of 760 and 780 is slightly more difficult, especially the configuration of 780 sedan is very high, which is unbearable for domestic consumers, and there are very few people who can afford 760 sedan, only Volvo 740 sedan , the technology is relatively simple and reliable, and the price is relatively low, which is most suitable for the needs of the Chinese market.

From 1982 to 1991, a total of 760 million Volvo 143 sedans and its derivatives were manufactured, which can be said to be a very popular model. In addition, in the 80s, Guangzhou also introduced a batch of Volvo 740 sedans. , but the quantity is not large, mainly used as a taxi. As for the 760 sedan, because it was all imported, the price in China at that time was as high as 76 yuan. It was usually purchased in the name of the company, and not many ordinary people could buy it. afford it.

When Duan Yun visited Volvo Cars before, he learned from inquiries that the price of the Volvo 740 in Europe and the United States is almost the same as that of the Volkswagen Santana, and the performance indicators in all aspects are also of the same grade. Therefore, if the Volvo 740 can be introduced into China, the entire vehicle The cost should be at the same level as the Santana sedan.

In addition, Duan Yun also has his own plan, that is, once the Volvo 740 is introduced to China, with the powerful publicity channels of their group, the Volvo car brand will soon be promoted to a very high reputation in China, so that Catch up with the brand value of Volkswagen in China.

In addition, Duan Yun can also use the Volvo 740 car platform to gradually complete the improvement of the digital car, install a GPS system, install a digital entertainment system, upgrade the grade of the car, and completely distinguish him from Shanghai Volkswagen.

In fact, the Volvo Group has launched a new generation of 940960 series. These two cars are the successors of the 740760 series. Technically speaking, the performance of the 940 and 960 cars is more advanced, but the corresponding cost is also very high. They are luxury models. And because it is a new generation of car technology, it is impossible for Volvo to sell this brand new production line to Duan Yun, so the selection of the 740 car production line is actually the most advanced Volvo production line he can buy.

As for the choice of Volvo F10 trucks, it is also because this is the truck technology of the previous generation of Volvo. Volvo F10 won the European Truck of the Year Award in 1984. It has strong performance and high reliability, and it is much better than the Steyr trucks of Tatra. , but the price is slightly more expensive. This model was finally discontinued in 1993 and sold about 20 units worldwide. Until later generations, some F-series trucks are still running around the world, which shows that this heavy-duty Truck reliability and durability.

At present, the Volvo Group has launched a new generation of FH trucks. The previous generation of F10 series trucks is in the stage of gradually reducing production and elimination. Of course, Duan Yun cannot buy the technical production line of FH series trucks, but if he wants to buy F10 trucks on the production line, as long as the price Appropriate, Volvo Group should be very happy.

"I still need to go back to China to discuss this matter with the board of directors, but don't worry, Mr. Duan, we will give you a satisfactory answer soon," Johnson said.

For Duan Yun to buy Volvo 740 sedan and F10 truck production line equipment, Johnson is completely acceptable, because the production lines of these two cars belong to the previous generation of Volvo products, and will be gradually discontinued and eliminated in the next two to three years. , and at this time someone is willing to take over the order at a high price. For the Volvo Group, it is simply a dream.

What's more, Volvo can still occupy 10% of the shares as a joint venture, and continue to enjoy the dividends brought about by the elimination of production line equipment in China. There is no better business than this.

For Duan Yun, although what he bought was only the equipment and technology of Volvo's previous generation of automobile production lines, in fact, if Volvo's production lines and equipment can be really introduced into China, the gap between China's automobile industry and the world will be rapidly increased. , and their models are not backward models in China.

You know, the first Santana car launched by SAIC Volkswagen was not completely discontinued until 1. In the past 2012 years, it has been very popular in China...

(End of this chapter)