Countercurrent 1982

Chapter 1700 VCD Conference

On the afternoon of March 3th, at the Nanhai Hotel in Shenzhen, 15 dealers from all over the country, as well as more than 374 journalists and guests gathered to participate in the new product launch conference hosted by Tianyin Group.

In the past, when Telling Group released new products, it only invited the company's member dealers. After introducing the products, they gave factory quotations on the spot and received orders on the spot. It was an internal business meeting of the group, and it was basically not open to the public.

But now, with the increasing influence of Tianyin Group in China, and has become the most technologically innovative enterprise in the domestic electronics industry, its new product release has gradually become a concern of the entire microelectronics industry. Since last year, Duan Yun has received many requests from media and companies that cooperate with Tianyin Group, so Duan Yun has decided that future new product launches will be held in an open manner, and will no longer be limited to the Group. In-house affiliate resellers.

The advantage of doing this is that on the one hand, it will help Tianyin Group to establish its leading position in the private electronics industry, and on the other hand, it will also facilitate product promotion, because many well-known domestic radio stations, TV stations, and professional newspapers and periodicals have applied to participate in the new product launch conference. Journalists, they can report the content of the press conference through their respective media channels, which is tantamount to helping Tianyin Group to advertise for free.

In addition, in order to maintain a good relationship with these media reporters, Duan Yun reimbursed travel expenses and hotel expenses for these reporters who passed the application. In addition, every reporter who came to the press conference would receive some small gifts, worth hundreds of dollars. Last year, it was a Hero brand gold-tip fountain pen, and this year, each person was given a Tianyin brand learning machine.

Because of this, the media reporters who came to the press conference this time accounted for almost 1/3 of all the participants. In addition, there were some guests specially invited by Duan Yun, including the bosses of some local private enterprises in Shenzhen. Most of these people They are all small business owners supporting Tianyin Group.

"Everyone, I'm very glad that you are able to come to Shenzhen to participate in our Tianyin Group's first product launch conference in 1992. Here, on behalf of our Tianyin Group, I would like to express my gratitude to all the guests who came!" He bowed deeply to the audience.

For a while, there was warm applause at the scene, and everyone's faces showed a bit of anticipation.

The next moment, a staff member put a brand new VCD on the table, and another staff member inserted a VCD disc into the machine after connecting the wires.

"Everyone, this is the latest VCD player launched by Tianyin Group. It is a new generation of home audio-visual products. Compared with traditional video recorders, its disc capacity is larger and the picture quality is better..." Duan Yun from the table Picking up a disc, he said to everyone in the audience: "The video tapes we used in the past were thick and expensive, but now the VCD discs are thin, light and cheap, and the most important thing is that they have a large capacity. A small disc can hold the content of nearly two video tapes, and in terms of playback quality, the VCD disc player is at the same level as our imported laser disc player, or even higher. Let me show you... ..."

After Duan Yun finished speaking, he winked at several staff members around him, who immediately activated the VCD.

Soon, the Hong Kong movie "Plan A" starring Jackie Chan began to play on the screen.

In fact, compared to VCRs, the VCD first developed by Duan Yun can only be said to be slightly better than VCRs in terms of definition. VCD is 80 lines, in terms of vision, it seems that there is little difference.

However, the current domestic video tapes are all pirated video tapes. Because there are too many reprints, the picture quality is extremely poor, and it does not reflect the highest quality level of the video recorder. It does give people the feeling that it is much better than the clarity of the video recorder.

For a while, many people at the press conference stood up one after another, and walked to the color TV set used for the demonstration, their faces were full of surprises.

"Compared to our ordinary video recorders that only support one-way playback, this is a VCD produced by our company, but because of the better sound quality of two-channel stereo and Dolby surround sound, the sound quality is definitely better than ordinary video recorders. I think everyone should be able to appreciate the advantages of this product through this demonstration." At this time, Duan Yun explained from the side.

"It's really good..." There was an admiration from the crowd, and other people around nodded their heads.

In fact, for these member dealers, they are not professionals themselves. Although they basically have VCR products at home, at this kind of press conference, they can only judge the quality of the products by their feelings.

From the current point of view, the new VCD produced by Tianyin Group is obviously better in terms of sound quality, especially for the demonstration of the advanced surround sound stereo that is carefully equipped and debugged, so that at least in terms of sound effects, the performance of VCD is better.

The live demonstration lasted for more than an hour. When the whole movie was played, there was a burst of applause at the scene.

In fact, Duan Yun did some tricks during the demonstration, that is, to compress the content of the movie.

In fact, the playing time of the single-chip VCD player used this time is about 70 minutes, and the entire movie is usually 90 minutes, so under normal circumstances, Duan Yun deliberately cut nearly 20 minutes of content. , to prove that the video disc capacity of VCD is very abundant.

In addition, the luxurious stereo sound also added a lot of points to this demonstration, allowing many people to feel the effect of a high-quality home theater. This playback effect is much stronger than that of ordinary homes and video halls. People feel that VCD is indeed an audio-visual product with more advanced performance than VCR.

"Manager Duan, what is the ex-factory price of this VCD?"

"Yes, how much is the quotation?"

"Can I place an order now?"

All of a sudden, the member dealers who came to the press conference asked one after another.

Since the performance of the product is fine, the cost and price of the product has become the focus of attention.

In fact, due to the popularity of Telling electronic products over the years, many member dealers have a strong confidence in Telling Group, thinking that their products will definitely make money, which has almost become a belief.

In addition, in the eyes of many people, the VCD player launched by Duan Yun this time should be an imported laser player. If the price of a VCD is higher than that of an imported laser player, then this product will not have much commercial value. It is also very difficult to promote. After all, when the performance is almost the same, Chinese people trust imported products more.

(End of this chapter)