Countercurrent 1982

Chapter 1701 Prototype Retail
"Don't worry, everyone. After the press conference is over, I will provide detailed quotations to all members." Duan Yun smiled slightly and continued: "But everyone can rest assured that the ex-factory price of the new VCD will not be higher than that of the previous ones produced by our group. Video recorders, and according to the size of the order, discounts will be given as appropriate."

The ex-factory price of Tianyin Group's products is a commercial operation, because there are media reporters present, it is naturally impossible for Duan Yun to disclose it here.

Moreover, Duan Yun also knew in his heart that the cost price was the most concerned issue of these distribution members. If there was not enough profit margin, it would be useless for Tianyin Group to have a loud brand name.

"That's great!"

Sure enough, upon hearing what Duan Yun said, all the dealer members present smiled.

"Manager Duan, can you sell us one or two?"

"Yeah, we think this VCD is quite good, the picture is clearer than that of a VCR, and we want to buy one for home use..."

"Mr. Duan, can you retail one? I also want..."

Suddenly, dozens of people surrounded Duan Yun, wanting to buy this newly produced VCD.

"No problem!" Duan Yun replied bluntly, and continued: "At present, we have mass-produced hundreds of VCDs. CD-ROM, I will ask the staff to arrange this matter later.”

Duan Yun actually knows that VCD has only just been released, and even the discs have not been released to the public. Even if these people buy back the machine, they will not be able to use it for the time being, so it is completely nonsense to say that they want to buy back a machine for home use.

The current Tianyin Group is a big tree, and any product launched will attract a lot of attention in the industry. Starting from their repeater learning machine, they have always wanted to imitate the products of Tianyin Group in reverse, and try to use it at a lower price. Get a piece of the booming electronics market from Telling Group.

And Wanyan Company, which was the first to produce VCD at the beginning, was finally squeezed out of the VCD market by the opponent and died out precisely because of the reverse technology of the opponent and the lack of patent protection.

In September 1993, the two jointly developed the world's first VCD player in Hefei, named "Wanyan".When it was put on the market at a "high price" of 9-4000 yuan each, the first batch of 5000 VCD players were all bought by various electronics manufacturers as soon as they were put on the market, and the sales were extremely hot.

When Wanyan was trying to make a big splash, Aiduo, Xinke, Xiaxin, Malata, Jinzheng, and Xianke flocked to the market one after another.

The VCD products they produced by studying Wanyan's prototype immediately occupied most of the market. From 1995 to 1997, the media used "blowout" to describe the grand occasion of the VCD market.

But Duan Yun will definitely not make the same mistakes as Wan Yan. He has applied for domestic and foreign patents for this product in advance. In addition, the first batch of new VCDs this time all use Tianyin Group's self-produced anti-theft devices with unique IDs. version chip, reverse imitation is extremely difficult, only some well-known multinational electronics manufacturers can succeed, but limited by international patents, they cannot produce, and domestic ordinary electronic companies have almost no possibility of cracking, which can be avoided from two aspects In the short term, there are companies that infringe on the rights.

It is precisely because of this that Duan Yun readily agreed to the requests of these fellow guests and retailed a few products for them.

"Mr. Duan, this VCD is indeed a good product. It looks good, but the problem is how to sell the disc?" At this time, a member dealer walked up to Duan Yun and asked with a frown.

"You don't have to worry about the CD. When we were selling video recorders, didn't we already set up video tape rental and sales outlets in various provinces and cities across the country? This time we will still use this model. Anyone who buys VCD products produced by our group , can enjoy free half-year CD rental service, if customers want to buy, the price of this kind of CD will be very cheap, it should only be about 1/3 of the video tape." Duan Yun thought for a while and said.

In fact, the main reason why VCDs were extremely popular in China at the time was not the machine itself, because the picture quality of Wanyan VCDs was not much different from that of video recorders, and they were all around 200~250 lines. However, because a large number of pirated VCD discs, which are far cheaper than video tapes and richer in content, flooded the market, VCD eventually quickly replaced VCRs and became the most popular audio-visual entertainment product in China.

In that era when the Internet was not popular and intellectual property protection was very weak, the disc rental industry was really booming.At that time, very few people went to the cinema to watch movies. Most of them would choose to rent discs when watching TV and movies. The store's business is booming.Jackie Chan, Jet Li, Schwarzenegger, Stallone and many people's earliest memories of Hong Kong and overseas films began at that time.Everyone has a few CDs at home, and I don't know how many times I have watched them over and over again.Therefore, an industry based on the rental of DVD discs was born, which is the DVD rental shop.

At that time, it was basically, a disc, the daily rent ranged from 1 yuan to 5 yuan, and the deposit ranged from 10 yuan to 100 yuan.

In order to increase the sales of Tianyin video recorders, Duan Yun relied on member dealers all over the country to open many cheap or even free video tape rental stores. At present, many of these stores have become small cash cows in the hands of dealers all over the country. , and even video rental sites in some big cities can make hundreds or even tens of thousands of profits a day.

What Duan Yun has to do is to put a large number of pirated V CD discs into the video rental stores of these member dealers. With richer content and lower rent, the sales of VCD can be rapidly increased in a short period of time.

As for the mass production of pirated discs, it is not difficult for Duan Yun, because as early as a few years ago in the upper industrial zone, there were many small and medium-sized enterprises and workshops producing pirated video tapes and game cassettes. Transfer relevant VCD manufacturing technology to these pirated small and medium-sized enterprises, and a large number of VCD discs will soon be put into the domestic market.

It can be said that the current Telling Group supports hundreds of small and medium-sized private enterprises and workshops in Shenzhen. These small and medium-sized enterprises have obtained opportunities and opportunities for development either through OEM products for Telling Group or relying on related technologies of Telling Group. Soil, and precisely because of this, Duan Yun's influence in the entire Shenzhen electronics industry is very huge, and can even be called half of Shenzhen's electronics industry...

(End of this chapter)