Countercurrent 1982

Chapter 1738 One Yuan Auction

Wang Jianhua never expected that Duan Yun would come up with such a method. In his opinion, it was unbelievable, and he even felt that Duan Yun was just messing around.

In the early 90s, auctions were still a relatively new thing for Chinese people. Although as early as December 1987, 12, Shenzhen held the "First Auction of Chinese Land" that caused a sensation throughout the country. However, that auction It is more symbolic. In the following years, the SZ city government held no more than 1 land auctions in total, and before the auction, the final buyer had already been decided, and no one else would get involved. do not go in.

Duan Yun actually wanted to auction the land in Hainan. In fact, relying on the relationship between Tianyin Group and the local government of Hainan, it is not a big problem to hold such an auction. However, Duan Yun actually chose to start the auction with one yuan, which made Wang Jianhua dare not Things to think about.

Now the house price in Hainan has reached the mark of nearly 5000 yuan per square meter. Before the end of this year, it is very likely to exceed 6000 yuan. If you want to buy real estate with only one yuan, this is simply a fantasy to outsiders.

"In the future, I will apply to the provincial government of HAN to let them rent the auditorium to me. I guess as long as the rent is higher, the problem shouldn't be too big." Advertisements were published in local newspapers, taking out several real estate properties of our company as auction items, and inviting real estate professionals from all walks of life in Hainan to participate in this auction. In addition, the starting price of all properties is set at one yuan, but the people participating in the auction Each person has to pay a deposit of 5 yuan, and I will arrange personnel from the company's public relations department to handle this matter later..."

"Mr. Duan, are you really joking? One yuan auction!? If there is really only one person bidding, then we will suffer heavy losses..." Wang Jianhua said anxiously.

"You have such a brain..." Duan Yun glanced at Wang Jianhua, frowned slightly and said, "I always thought you were a very smart person, you don't really think that you can take pictures of our company's real estate for a dollar, do you?"

Duan Yunwan's starting price of one yuan is actually a very common commercial method in later generations. The biggest advantage is to attract the attention of buyers. The advertising effect is very powerful. On the other hand, the starting price of one yuan is invisible. In this way, the financial preparation threshold for auction participants has been greatly reduced, so that more participants can be attracted.

In addition, in the auction venue, the more people participate, the easier it is to raise the price. If only a few or even a dozen people participate, it is easy to form a tacit understanding secretly. If this is the case, the auction price will definitely not be high. He really lost his money, so Duan Yun started the auction at one yuan this time, in order to attract more buyers, enhance the advertising effect, and at the same time help to increase the housing price.

Moreover, Duan Yun also has his own considerations when it comes to choosing auction items. He must bring out some good things in this auction. The harder it is to see the reserve price and the products with great commercial potential, the easier it is to sell high prices. Ordinary real estate, because it is too ordinary and has already been recognized in the market, this kind of real estate is destined to not be expensive, so Duan Yun will not use this level of real estate as an auction item.

One yuan auction was not a new thing in the market outlook, but in the early 90s, it was still a very new thing, especially for those profiteers who always wanted to pick up cheap, it was very attractive Yes, they may not become the final buyers, but as long as they participate in this auction, they will be the driving force behind the price increase of the auction items, which can be regarded as a great favor to Duan Yun.

"Eh..." Wang Jianhua realized something after hearing the words, so he said, "Mr. Duan, why don't you arrange a few entrustments? If their bids are too low, we'll turn left to right..."

Wang Jianhua is also a very powerful person. After thinking about it, he immediately thought of asking someone to raise the price. No matter what, it is impossible for outsiders to take advantage of it.

"It's not necessary!" Duan Yun interrupted Wang Jianhua, and continued: "There are only so many powerful players in the Hainan real estate market. If you play with them, they will soon find out your details. Sometimes people will say that we are liars, it doesn't matter if we lose some money, but our reputation can't be ruined..."

"But……"

"We are in big business, not a small business with street stalls. Tianyin Group is a famous brand, and it is definitely not something that can be exchanged for a few buildings." Duan Yun took out a cigarette, lit it, and took a puff. , and then said: "In addition, the auction items must also have gimmicks. Ordinary real estate is not interesting. Even ordinary real estate developers can roughly estimate the price of this kind of real estate, so if you want to sell it, sell some rare things, such as HK city center The commercial building in the future will be a landmark building in the entire city of HK, and has huge commercial potential. This kind of real estate is difficult to value. Everyone knows that it will be very expensive, but no one can imagine how expensive it can be. Let's It only takes one or two floors to sell, and the overall value of the entire building can be increased. What we want is a good start..."

"But the problem is... if the real estate is too expensive, probably not many people will accept it?" Wang Jianhua said with a frown.

"Everyone is betting. Reading about the future appreciation potential of Hainan's real estate, didn't you also say that now that hot money from all over the country is frantically pouring into Hainan, the price of Hainan's real estate will not be lowered at all." Duan Yun smiled slightly and continued. : "In addition, we can also cooperate with the bank for this auction. As long as the bank is willing to lend money, more people will participate in the auction."

Duan Yun also knew in his heart that many high-end real estate properties of Tianyin Group in Hainan are not capable of being taken over by ordinary real estate developers, but if the bank can provide relevant loan services for this auction, then the auction price can be further raised, to put it bluntly Well, it's no different than lending money in a casino.

"I'll contact the bank. I often deal with them." Wang Jianhua said immediately after hearing the words.

"After knowing why you released the news before, no one asked you to buy a house?" Duan Yun smiled, and then said: "To put it bluntly, they just think that only they have the strength to take over our real estate, so they just need to wait until we sink." Only when the price is pushed to the limit will they take the opportunity to lower the price and buy the bottom. Now that I am holding this auction, I actually want to tell your friends that apart from them, we have other options. I will see who will go first I can't hold my breath..."

(End of this chapter)