Countercurrent 1982

Chapter 1743 Hunger Marketing
"Mr. Duan, it's really brilliant that you held this one-yuan auction. I never dreamed that the premiums for those properties could be so much higher..." On the second morning, in Duan Yun's office, Wang Jianhua said to Duan Yun with a smile all over his face.

"Actually, I just want to test the depth of the real estate market in Hainan." Duan Yun smiled slightly, and then said: "I really didn't expect that this auction would be so successful, which shows that there are powerful bosses in Hainan. There are indeed many…”

"Yeah, the current market in Hainan is different from the past. In the past, someone could come to Hainan to make money with a small bag and tens of thousands of dollars. But now, all the people who come in are big players from state-owned and private companies. The boss, and the big consortium in Hong Kong, without them, the housing prices in Hainan would not be so high," Wang Jianhua said.

"As long as there is no water in the upper reaches, the river below will not be able to dry up, and there is still a lot of room for housing prices in Hainan to rise." Duan Yun paused, and then said: "The most expensive properties per square meter we auctioned yesterday did not exceed 1 yuan, but in Shenzhen, there are already luxury houses worth [-] yuan per square meter. Although the two places cannot be compared, they are both special economic zones after all. Considering all aspects, we should be able to sell all the properties smoothly..."

"Mr. Duan, are you really planning to sell all these properties?" Wang Jianhua asked with some doubts.

Duan Yunkou kept saying that there is still room for housing prices in Hainan to rise, but he still wanted to sell the company's real estate. This is completely contradictory, so that Wang Jianhua began to wonder whether the group company has really fallen into capital. It's a crisis.

"How to buy the bottom is a skill, which has certain difficulties, but how to cash out at a high price is even more difficult. Yesterday's auction can indirectly boost the housing prices in Hainan. We should feel lucky. This is the best time to get out. .” Duan Yun said.

"Then...then just hold a few more auctions, and I'll go back and prepare." Wang Jianhua said.

"This kind of auction will not be held for the time being." Duan Yun shook his head slightly after hearing the words, and continued: "Actually, most real estate is not suitable for auction at auction, and this kind of auction has a great impact on the price of real estate. The impact is very sensitive. If the real estate auction price is relatively high, it is a good thing, but if the price cannot be auctioned, it will really lower the housing prices in Hainan. Therefore, auctions cannot replace daily real estate transactions, and many businesses are still discussed in private. Better……"

"What do you mean by that paragraph..." Wang Jianhua asked.

"You continue to spread the news these days, saying that I intend to sell another batch of properties. The price is negotiable. When they come to the door, you will first stimulate their appetite. When I come back, you will negotiate with them in person. " Duan Yun said.

"When you come back? Mr. Duan, where are you going?" Wang Jianhua asked in surprise.

"I'm going back to Shenzhen by plane tomorrow. I'm going to receive a group of guests from Hong Kong. You will be in charge of Hainan. If you have anything important, just call me." Duan Yun thought for a while, then Said: "In addition, I will ask the people from the public relations department to do some articles in the media. At that time, you only need to hold back those merchants who come to the door. When I return to Hainan, I will negotiate with them."

"But……"

"It's not a business to be on the pole. We are looking for them to buy a house and they are looking for us to buy a house. It is a different matter. It needs to whet their appetite. In any case, most of the top real estate projects in Hainan are in their hands. They can't find other more for now. Good seller." Duan Yun paused, and then said: "The most important thing in doing business is to be calm. During this time, I will ask the public relations department to "package" some high-quality real estate in our hands. In addition, we need to give Time for some potential buyers to raise capital…”

"It makes sense..." Wang Jianhua nodded repeatedly.

"The other thing is that you have to learn how to engage in hunger marketing..."

"Hunger marketing?" Wang Jianhua was taken aback for a moment.

"The so-called hunger marketing is actually a kind of commercial promotion of goods or services. It refers to the intentional reduction of production by commodity suppliers in order to regulate the relationship between supply and demand, creating the illusion that supply is in short supply." Duan Yun glanced at Wang Jianhua, and then said: "This Just like when you buy things in the vegetable market, wholesale products are always cheaper, but retail ones are definitely more expensive. You can create some fake transaction information to make people think that this property is very sought-after, so that you are negotiating with the other party. When the price is high, they can't lower the price too low..."

"Understood." Wang Jianhua suddenly understood.

"Old Wang, you are a talented person. This is an opportunity to test you. If you can do this well, I can guarantee that you will have a bright future. I will not give you any less dividends. There will be more in the future." It is possible that you will be transferred to work in the head office, and your salary will be raised in an all-round way. Whether you can seize these opportunities depends on your performance." Duan Yun said seriously.

"Mr. Duan, don't worry, I will definitely get this matter done." Wang Jianhua replied.

"Tomorrow afternoon, I will fly back to Shenzhen, and I will leave the affairs here to you, but I need you to report to me every two or three days, as well as the wind direction of Hainan's real estate market. If you encounter something very important, even in the middle of the night, you must call me, you understand."

"understood."

"Go and do your work." Duan Yun waved his hand, indicating that Wang Jianhua could leave.

Seeing Wang Jianhua leave his office, Duan Yun lit a cigarette and started smoking.

In this critical period, Duan Yun understands that more haste makes less sense. In fact, doing business is sometimes like cooking. You need to master the heat. Although he wants to sell these fixed assets of Hainan Real Estate Company as soon as possible, he still has to Keep calm and follow the steps.

In fact, Duan Yun's psychological expectations are not high. He doesn't expect to sell all the real estate in Hainan in just one to two months, but as long as he can make money back, it will not affect the group company in the future. , is considered a success.

In addition, Duan Yun's top priority right now is to receive the rich people from Hong Kong. He has already made an agreement with Yang Shoucheng that he will accompany him to visit Shenzhen, Shanghai, and Shenyang. If all goes well, he will reach the rich people in Hong Kong. invest.

In fact, Duan Yun can obtain sufficient loans from Hong Kong banks through mortgage loans, but he has a deeper purpose in choosing to cooperate with rich people in Hong Kong...

(End of this chapter)