Countercurrent 1982

Chapter 1756 Ladder Sales

Duan Yun now finds that Wang Jianhua is indeed a rare talent, and it is no wonder that his wife puts him in such a high position. Duan Yun is quite satisfied with both ability and experience.

"You go to the infirmary to infuse this bottle of liquid first, and then go to the conference room to prepare for a meeting. Call several experts from our company and ask them to evaluate the list together. If the quotation is indeed suitable, then from tomorrow From the beginning, we can sign contracts with them one by one." Duan Yun thought for a while and said.

Judging from the current list, the prices are basically in line with the lower limit set by Duan Yun, but what is a little strange is that almost all of these quotations are about 10% lower than the evaluation price, and only a few bids are lower than the evaluation price. 5% lower, and they are all small projects with hundreds of thousands to millions, and the evaluation price itself is not high.

Duan Yun has been managing such a large group company all year round, so he knows some tricks about sales. China is a society of personal relationships. If human relationships are well managed, sales can be enjoyed naturally. Generally speaking, there are very few places that do not use human relationships. , but that doesn't mean there isn't.

In addition, the door-to-door sales initiative and the customer’s door-to-door initiative to buy are completely different things. For the former, it is possible to sell things with human favors and enough price cuts, but for the latter, sales have the initiative, as long as they are willing to insist Quotation, the other party will most likely choose to compromise, because things are easy to sell, if you don't buy it, other people will naturally take over.

According to Wang Jianhua, this time, many people took the initiative to come to Tianyin Real Estate Company to take over the various projects of Tianyin Real Estate Company. It’s okay not to lower the price, but now almost all the target projects have reduced the price by 10%. From the perspective of Wang Jianhua’s shrewdness, this is obviously abnormal.

Moreover, from the beginning to the end, only Wang Jianhua in the company was in contact with the client, and others did not know the inside story of the negotiation transaction, so in Duan Yun's view, Wang Jianhua must have taken advantage of it. Every time he sold a house, he At least 5% to 10% of the profits have been taken out of it, which is almost a certainty.

But for Duan Yun, as long as his sales target can be achieved, he can turn a blind eye to other things. As the saying goes, there is no huge benefit if the water is clear without fish, and Wang Jianhua can't be so desperate Work and entertainment, besides, in later generations, being a salesman is a profession with a high dividend.

And for his own benefit, he will also try his best to keep the inside of the transaction secret, so as not to spread the internal price, which is also crucial for Duan Yun's next plan.

"Okay, I'll call someone right now." After Wang Jianhua finished speaking, he got up and left the office with a bottle in his hand.

Half an hour later, when Duan Yun came to the conference room on the second floor, he found that Wang Jianhua and all the members of the expert team were sitting upright, waiting for Duan Yun to start the meeting.

Although Duan Yun has no experience in managing a real estate company before, he will never act recklessly. Before making any critical decisions, he must listen to the opinions of all parties as much as possible.

At present, Tianyin Group has the most professional real estate appraisal team in China. Some team members work for the government's land management department, and some are industry elites with high salaries specially hired from Hong Kong. They were all set up by Cheng Qingyan back then, and this team It also made a great contribution to the rapid growth of Tianjin Real Estate Company.

The main content of this meeting is whether the final price of these real estate projects that are about to be sold is reasonable, and to formulate a plan to gradually sell the remaining assets. The core content is how to cash out at a high level without affecting the current Hainan real estate market. pattern.

The meeting lasted for more than 4 hours. The 8 experts on the scene also had heated debates during the meeting, but they finally reached an agreement. According to Duan Yun's request, they worked out a plan that looked the most comprehensive. feasible solution.

According to the result of the discussion, Duan Yun's future real estate sell-off plan will be sold from high-end to low-end, because the price of high-end real estate is too high on the one hand, and there are not many merchants who are capable of taking over the offer. The premium of high-end real estate in Hainan is very high. This is the best time to sell it. Even if it is discounted, it is still profitable. However, if it cannot be sold for a long time, the price will shrink, or there will be a situation where there is no market.

On the other hand, there are more and more individuals and companies entering the Hainan real estate market, but judging from their financial strength, most of them can only get involved in the low-end real estate market, so in the short term, the low-end real estate market will only Steadily rising, although the profit will not be very high, but in terms of sales, it needs to be much easier than high-end real estate.

In line with the sales idea of ​​avoiding risks and making it difficult first and then easy, as long as most of the high-end real estate can be sold in the early stage, the later sales work will become much easier, and even if the market has price fluctuations, Tianyin The real estate company will not lose much here.

After obtaining the sales revenue, through meetings and discussions, and several hours of meetings in a row, Duan Yun and these experts sorted hundreds of real estate projects worth billions in Tianjin Real Estate Company and divided them into 5 batches. Second, the sales plan included from high to low.

The first batch of real estate sales projects include the remaining floors of the Haihong Commercial Building on Haixiu East Road, HK, which appeared at the last one-yuan auction, and Chinatown Phase 1 and Phase 2, which is known as the largest entertainment center in Asia. There are 40 villas in the Tianya Villa area next to Binhai Park, which can be regarded as the top real estate projects in Hainan real estate development.

In addition, the main reason why Duan Yun chooses these high-end projects is that these projects have appeared in auctions before, and the prices have been raised and recognized by the auction market, and they frequently appear in local newspapers and periodicals in Han Province. There are advantages in bargaining, and it is not easy to be lowered by the other party.

And if all the real estate projects sold in the first phase are sold, it will bring at least 1 billion in cash income to Tianyin Real Estate Company, and this money is exactly the sum of all the funds that Cheng Qingyan has invested in Hainan in the past few years. This also means that as long as the first phase of the real estate project can be sold successfully, Tianyin Real Estate Company has already recovered its capital, and in the future it will only make money but not lose...

(End of this chapter)