Countercurrent 1982

Chapter 1791 Government Bus
After the conversation with Mayor Wu Disheng was over, Wu Disheng quickly summoned the leadership team of the municipal party committee and sat down with Duan Yun for a small meeting.

Because all the matters were discussed with Wu Disheng before, the content of this meeting is that Duan Yun re-tells the leaders of the municipal party committee what he just said, including all technologies and equipment other than the gearbox production line. All were transported to Shenyang and how many jobs the Volvo project could bring to Shenyang. Wu Disheng helped to make a summary, emphasizing once again the importance of the Volvo project to Shenyang's heavy industry and economic development .

After learning that the Volvo project could bring nearly 30 jobs to Shenyang, the atmosphere at the scene suddenly became heated. Several major leaders of the municipal party committee made speeches one after another, expressing their willingness to fully support Duan Yun's investment in Shenyang. Volvo project, and gave a satisfactory reply to Duan Yun's requirements one by one.

At noon that day, Duan Yun was retained and had lunch with the leaders of the municipal party committee in the canteen of the guest house. During the period, they discussed the specific matters of the Volvo project, and said that they would strengthen contact in the future, and the two sides would work together. , and strive to achieve mass production of the Volvo 940 sedan before the end of the year.

At the same time, the Volvo F10 truck production line project has also been mentioned on the government’s work schedule. According to the previous agreement signed by Duan Yun and Volvo, the Volvo truck truck production line and equipment will be shipped to China before the end of the year, and all equipment installation and commissioning will be completed. The government will re-provide Tianyin Group with an industrial land for the construction of factories.

After the meal, Duan Yun returned to the hotel by car. He still had to stay in Shenyang for two days to finish processing the $1.4 million loan.

With the guarantee from the SY city government, Liaoning Provincial Finance will provide Duan Yun with a loan. However, the relevant procedures must be completed, including Tianyin Group’s asset appraisal in Shenyang. With the cooperation of the SY city government, things should be done. It will be handled very smoothly.

Now that Duan Yun has the foreign exchange loan provided by the Liaoning provincial government, it means that Duan Yun no longer needs the investment from the Hong Kong consortium. He can get 90% of the shares of the newly established Tianyin Automobile Co., Ltd. As for the remaining 10%, it belongs to Poly Company, and Poly Company is also Duan Yun's biggest high point in entering the automobile industry, so as long as it is a company related to the automobile industry, Duan Yun will give a part of Poly Company's shares for free.

At this point, Duan Yun's preliminary layout on domestic cars has been completed, and the next task is to complete the mass production of Volvo cars as planned, as well as the marketing and after-sales work of the cars.

In addition, after Duan Yun introduced the Volvo 940 sedan, his first marketing plan was to make this sedan a domestic government car.

Speaking of government cars in the 90s, people can easily think of Audi, and there are a series of historical reasons why Audi became a government car back then.

In May 1981, due to factors such as high energy consumption and unreliable performance, my country's Hongqi brand sedan was decided by the State Council to stop production.So the burden of finding official vehicles for government agencies fell on FAW.

At first, FAW's first thought was to cooperate with Japanese automakers, but each Japanese automaker only wanted to sell their cars and not make them domestically.So FAW can only turn its attention to Europe and America.

FAW successively found Mercedes-Benz in Germany and Clares in the United States, but they both had disagreements on cooperation matters, and they could only fall through in the end.

In October 87, Hahn, then chairman of the Volkswagen Group, came to China for inspection and "dropped in" to inspect FAW, but was shocked by the scale of FAW, quoting his own words: "God, why didn't I find out earlier China has such a large car factory.” Then Hahn Dang even proposed to make the Audi 10 domestically produced in China.

The Audi 100 was the predecessor of the Audi A6.Considering that the Audi 100 was already a star model in Germany at that time, the body structure was all made of lightweight materials, and more importantly, the drag coefficient was only 0.30. The Audi 100 became synonymous with advanced design, so FAW and Audi immediately reached an agreement. Intention to cooperate.

After the cooperation, in 1988, the German Audi company authorized China FAW to produce the Audi 100. The first batch produced and assembled 499 Audi 100s. Due to the domestic understanding of high-end luxury cars at that time, this batch of Audi 100s was snapped up by the government in an instant. , Naturally, the Audi 100 has become a veritable official car.

For Audi to become the first choice of official vehicles for government departments, of course, it has a certain degree of relationship with Audi's positioning in China.When we choose official vehicles in our country, we will choose low-key and practical models with high grade and status, and Audi is the most suitable choice.

BMW, Mercedes-Benz, and Audi are also called the top three in Germany.Different from BMW's luxury sports and Mercedes-Benz's luxury and comfort positioning, Audi has adopted a differentiated market segmentation strategy in China, taking low-key and success as its market positioning.

This is quite in line with the Chinese government's demand for low-key and status models, and it is even more logical for Audi to be used as a government official car!

In fact, compared to the Audi 100, the Volvo 940 is also positioned as a luxury car in Europe, and because Volvo cars are not as well-known in China as Japanese cars and other German luxury brands, so in terms of low-key rather than status, it also meets the requirements. .

It’s just that the Volvo 940 sedan that was first introduced into China was too expensive due to tariffs. The price of each sedan was as high as more than 70 yuan. Therefore, there are very few people in China who can afford this kind of teacher, and the government will not use this kind of car as a government car due to the procurement budget.

However, after the introduction of production lines and localization of equipment this time, the cost and domestic price of the Volvo 940 sedan will be greatly reduced, and it can be at the same price as the domestic Santana within a year or two. It has the prerequisites to become a government bus.

However, in order to make Volvo a government car, cost and price are not the decisive factors. The key is the recognition and approval of the superiors. This requires Duan Yun's public relations with the relevant government departments to let the superiors add the Volvo 940 sedan to the government company. in the purchase list.

Although Duan Yun is very famous, he is not a member of the system, so the only person he can seek help in this kind of matter is Poly Company. If the senior leaders of Poly Company are willing to come forward, then this matter is still very hopeful.

(End of this chapter)