Countercurrent 1982

Chapter 1821 Propaganda Strength
Like Yao Fugui, after listening to Duan Yun's narration, the question that many people are most concerned about is how much investment is needed to build such a 4S store.

If the required funds are relatively small, then even if they do not make money, there will still be many dealers who will buy this account due to Duan Yun's own reputation and Tianyin Group's appeal. This face.

But if the investment required is high, it needs to be carefully considered. After all, although these dealer members have made a lot of money with the Tianyin Group over the years, no one's money is blown by strong winds, and it is impossible to do this kind of business. Very risky investment business.

"The situation is different in different places. The main problem is the land price, but I suggest that you can open the 4S store in the suburbs, so that it will not be too far from the city, and you don't need to bear the huge land price." Duan Yun With a slight smile, he continued: "According to the evaluation of the company team, the investment of each 4S store is at least 100 million yuan, which includes the storefront, interior decoration, water, electricity and personnel wages of the 4S store. As for the required development You also need to buy the car yourself, but I will send it to you at the manufacturer's cost price. You can buy about 3 to 5 cars for each model. In total, it may cost about 200 to 300 million..."

"300 million yuan!?"

Hearing the number reported by Duan Yun, everyone present showed a look of surprise.

No one thought that it would cost so much money to open such a 4S store. You must know that although their dealer members are well-known and rich in the local area, let them take out 300 million to open a 4S store. shop, at least more than half of them can't do it at all.

"Business is like this. Risks and benefits coexist, and high investment can lead to high returns. I believe everyone understands this truth." Duan Yun paused, and then said: "Although the current domestic automobile 4S stores are still relatively It’s a new thing, but abroad, it has been a mature business model that has existed for more than 10 years, and in terms of income, if this model sells well, the income of 4S stores will be very considerable. It is very likely that you Even the cost can be recovered in one year, I hope everyone can think about it..."

"Mr. Duan, it's not that we don't believe you, but the problem is that it's not a small amount for us to spend two or three million yuan to invest in such a store." Yao Fugui spoke first again at this time, only to hear him continue: " Now more and more people buy cars in China, we are also aware of this, but this does not mean that the Volvo sedan you produced this time will be sold. Now when you mention foreign car brands in China, it is either an American car or a car. German cars, Volvo cars may be good cars, but they are not well-known in China. When I went to Guangzhou a few years ago, I also built a car like this. To be honest, the car is still good, but it is really hard on the street. It's so rare, people prefer Japanese cars to German cars..."

"Yeah, what Lao Yao said is right. I have heard of Volvo cars. It seems that they are called Regal cars in Hong Kong, but they are too rare in China. Judging from the situation in our Lanzhou side, there are the most cars on the streets. The imported cars are all Japanese cars. Several leaders in the city drive Santanas. I have never seen a Volvo in Lanzhou. People say that Japanese cars and German cars are easy to drive, but few people know about Volvos. You Let us spend all our money to open this 4S store, if no one buys the car, I can't afford such a big loss..." Another man sitting in the back row also stood up and said to Duan Yun.

"I want to make a correction here. I didn't force you to open this 4S store. Even if you don't want to invest in the establishment of a 4S store, I, Duan Yun, still treat you as friends. Catching up is never a business, and I, Duan Yun, will not force you. What are you going to do?" Seeing more and more people questioning, Duan Yun continued: "At least half of you here are old members who have joined the chamber of commerce a few years ago. You should understand my style of work. , I would never suggest that you do things without any certainty, and it is the same this time. Since I am talking about this matter today, I am more or less certain. As for whether you are willing or not, the right to choose In your hands..."

In fact, before Duan Yun opened this chamber of commerce, he already expected this situation. After all, although 4S stores are a very mature business model in later generations, nowadays, Chinese people know almost nothing about automobile 4S stores. , and because of the huge investment, it is normal that people are unwilling to cooperate with themselves. Of course, they are psychologically prepared for this.

But in any case, Duan Yun still hopes that a few members can stand up and open the first car 4S shop in China. As long as someone is willing to be an example, Duan Yun will try to establish this model.

"Mr. Duan, I want to know, do you have any good sales plans for Volvo cars?" At this time, an old man sitting in the middle suddenly said to Duan Yun.

Obviously, this old man should have a lot of trust in Duan Yun. Because of years of cooperation, many members have established a very strong trust with Tianyin Group. In the eyes of many people, Duan Yun dared to do this because there should be some regrets. hands.

"Of course I have a corresponding sales plan." Duan Yun glanced at the old man approvingly, and then said: "Everyone has cooperated with our Tianyin Group for so many years, and I believe you know our group's marketing and publicity capabilities. It is not well-known in China, but in Hong Kong, it is a very popular model. I think you can see the shots of this car in many Hong Kong movies, which also shows that there is no problem with this model itself. Yes, whether it can be accepted by mainland consumers in the end, marketing and publicity are crucial, so I plan to invest 1 million yuan in publicity and distribution expenses for Volvo cars produced by our group this year. I believe that with such a large-scale investment, Volvo cars will soon become a household car brand, and more and more consumers will choose him..."

"1 million yuan!?"

Hearing the number reported by Duan Yun, the scene suddenly burst into exclamation.

In the early 90s, 1 million yuan was an astronomical figure for many people. Even among the richest member dealers, none of them had the highest assets of more than 1 million yuan, or even less than half of it.

In many counties and cities, 1 million yuan is almost the annual fiscal revenue of the local government. It is absolutely unimaginable to spend so much money on advertising and marketing in the current era...

(End of this chapter)