Countercurrent 1982

Chapter 1822 The first person who eats crabs
In everyone's impression, CCTV's TV commercials should be the most expensive, but even so, it's only a few million a year, so no one can figure out what kind of promotion will be a [-] million advertising fee scale.

Over the years, every time Tianyin Group launched a new product, the advertising cost exceeded tens of millions. In addition, among the dealers in various places, they would also spontaneously organize some publicity and promotional activities. The intensity of publicity with a large level of coverage enables each Tianyin product to quickly gain popularity and have very good sales.

But there are some special things about cars. First of all, for the current Chinese people, cars are definitely a luxury, and there are very few people who can afford high-end cars. The sales of audio and electronic products are exaggerated, and the after-sales maintenance of cars is also quite difficult. In current China, auto mechanics can be said to be a very high-paying profession, and the income of ordinary auto repair jobs can be several times that of ordinary workers. Even more than a dozen times, other auto parts are also very expensive, all of which are destined to have a very high threshold in the auto industry. It is very difficult for laymen to gain a foothold in this industry, especially for those who only know how to buy low and sell high For ordinary businessmen, don't take too much risk.

"Here I would like to declare to everyone again that I will not force you to open this kind of car 4S shop, because the car is indeed an industry with a high threshold, and I cannot irresponsibly let you take such a big risk, but if Everyone trusts me, so I think I can try it. I still remember that in the past, ordinary people had a TV in their homes, which was already envied by everyone. But now, even color TVs have become very popular. It also shows that the times are changing, and the consumption level of ordinary people is also constantly improving, and one day, I believe that the car penetration rate in our country will be as high as that in foreign countries.” Duan Yun paused, and then said: “There are indeed some risks. Big, but once successful, the rewards will be very considerable. Those who plan in advance will have a great advantage in the future. If it's any later, I'm afraid I won't even be able to drink the soup..."

At this moment, Duan Yun can be regarded as the end of his words, and he is already mentally prepared, even if no one responds to the 4S shop, he can accept it. After all, people are very cautious about new things, especially It is to open a 4S store, which requires an investment of several million. Such a big risk is not something ordinary people dare to bear.

Sure enough, after Duan Yun finished speaking, the scene was completely silent. Many people fell into a state of deep thought, and it seemed that it was difficult to make up their minds.

At this moment, the atmosphere of the venue seemed to freeze. Soon, several people in the back row began to whisper to each other, and several people got up and left the venue directly, walking towards the bathroom.

"Mr. Duan, if I want to open a 4S store in our local area, what kind of support will the group company provide?" At this time, the old man who lived in the middle suddenly stood up again and said to Duan Yun.

"With regard to the establishment of 4S stores, our group company will provide all-round technical support and related suggestions, including the selection of venues, training of sales personnel and maintenance technicians, as well as product logistics, all of which can be provided by our group company Take charge." Duan Yun took a look at the old man, and then said: "All you need to do is to choose the location of the store, the construction and decoration of the store, as well as the later expenses and maintenance, these are the costs you need to bear, as for the purchase of cars. For the price, we will give a unified and reasonable market price across the country, leaving you with enough profit margins, and in the future, our group company will also develop more models that meet market demand, so that consumers everywhere have more Lots of options."

"Very good!" The old man nodded in satisfaction, then turned around and said to everyone: "Speaking of which, I have been a member of Tianyi Chamber of Commerce for 5 years, and I can be regarded as a veteran member of this chamber of commerce. I have never been disappointed. Almost every product has made me a lot of money. I have to say a word of conscience. Without Tianyin Group, I would not be where I am today. Therefore, the investment risk of this 4S store is really high. Big, but I will also respond to Mr. Duan's call and be the first person to eat crabs. I hope everyone can give Mr. Duan some support. Whether it is selling electrical appliances or cars, our chamber of commerce must reflect A posture of helping each other and advancing together, and only in this way can our chamber of commerce be stronger and give us more opportunities..."

"Thank you Boss Wu for supporting me!" Duan Yun, who was on stage, immediately thanked me after hearing the words.

Duan Yun has already remembered at this time, this old man is named Wu Tian, ​​and his hometown is Shuozhou, Shanxi. His family was poor at first, and he made a living by selling candy. , has gradually become one of Tianyin's agents in Shanxi, and currently has a shopping mall in Taiyuan, the provincial capital, specializing in various electrical and electronic components, with a conservative net worth of about 3000 to [-] million.

And Wu Tian's prestige and popularity in this chamber of commerce are quite good, so when he said these words, many people began to feel a little moved.

Wu Tian will be the first person to eat crabs, but the others should have no reaction.

But when it came to the chamber of commerce dinner that day, the situation changed a bit.

It seems that after some thinking and analysis, seven members took the initiative to talk to Duan Yun about this matter during the dinner, and expressed their willingness to establish the first batch of domestic 1S stores locally.

In Duan Yun's plan, he originally wanted to set up at least 30~40 4S stores in China, and he needed to have coverage in all provincial capital cities. However, judging from the current situation, most members still dare not take such a big risk. risk.

But in any case, with the support of these members in the early stage, the 4S store business can be regarded as a beginning. In Duan Yun's view, as long as the first batch of 4S store franchisees can get enough profits, then the following things will be easy. It will become much simpler. After all, profit is the biggest driving force of these businessmen. As long as 4S stores are proved to be a successful business model, it will not be long before the Volvo 4S stores of Tianyin Group will blossom all over the country.

And from this moment on, Duan Yun is truly developing in the Chinese auto market, and will go further and further...

(End of this chapter)