Countercurrent 1982

Chapter 1830 Soft Power

"In addition to technology, there is also brand cultivation. Many world-renowned multinational companies have decades or even hundreds of years of development history. Their product brands have a solid foundation, which is also the greatest value and foundation of many multinational companies." Duan Yun After a pause, he continued: "Like IBM computers in the United States, Mercedes-Benz BMW in Germany, Sony, Toshiba, Hitachi and other companies in Japan, their brand value is very high, which is also the background and strength of multinational companies. Therefore, if we want to develop such a globally renowned brand in our country, we still have a long way to go..."

"Yeah, when I was in France, there were many French independent brands on the street, such as Citroen, Peugeot and Renault. Most French people drive these domestic independent brands, but Mercedes-Benz is also very popular in France. Sony The electronic products produced are also very popular in France, and IBM computers in the United States, including those used by our embassy, ​​are also computers of this brand.” Ruixue expressed her approval, only to hear her continue: “Although I also feel that Duan My eldest brother is a very good person. Tianyin Group is currently the largest private high-tech enterprise in China, but if it wants to become a multinational brand, I feel that the efforts of one generation may not be enough. Maybe our next generation will be able to download it. accomplish……"

"Wait so long?" Ruihe couldn't help but say something in surprise when he heard the words.

"They have developed for hundreds of years. We will definitely not be able to do it in a few years or more. What's so strange about it." Chen Jing on the side glanced at Ruihe and interjected.

"Who can say for sure what will happen in the future, but if you work hard, you will reach your goal one day." Duan Yun said with a smile.

"If Big Brother Duan can really develop Tianyin Group into a veritable multinational technology company, it will make a great contribution to our country." Ruixue pursed her lips and said with some emotion: "I used to be in China. When I was in Beijing, I felt that our country had developed very fast these years, so I always felt a little proud, but after I went abroad, I realized that our Chinese presence abroad was really low. Walking on the streets of Paris, I was often called As a Japanese, some people were very surprised when they learned that I was Chinese, and some even thought I was a smuggled person..."

"Smuggling? Hahaha! I really didn't expect such a thing to happen? I haven't heard you mention it before?" Ruihe couldn't help laughing a few times before saying.

"In fact, I don't want to talk about some things abroad, but we Chinese are always discriminated against in European and American countries. After communicating with them, many French people still have the impression of China before liberation. They think that most of us in China until now They still don’t have enough to eat, basically it can be equated with Africanization, but there are so many people...” Ruixue pondered for a while, and then said: “Even the elites in France know very little about China. The wheels of Chinese-style bicycles, the city streets are full of cyclists, and our country's table tennis is very good, other than that, they don't know anything about China..."

"This is also normal. Western media will certainly not speak well of China. It is normal for their reports to be biased. Besides, China is too far away from Europe, so either they don't care about China's affairs, or Some negative impressions are the result of media from various countries," Duan Yun said.

"Yeah, the French media is really not friendly to us in China, but it's not bad on the European side." Ruixue smiled slightly, and then said: "But when they mention Japan, many French people are in awe. Respect, the electronic products produced in Japan are very good, and I can also name a series of Japanese brands, such as Panasonic, Sony, Hitachi, Toshiba, and it is easy to see Japanese electronic products in French stores, the most popular ones are TV sets And washing machines, as well as Japanese video recorders and walkmans, etc., are of good quality, and the price is usually about 1/3 to 1/4 cheaper than local European brands, which can be called really cheap..."

"Japanese home appliances are indeed dominating the world now, and this must be admitted." Duan Yun nodded.

"...So I was thinking, if one day our Chinese products can sell well all over the world like Japanese products, it can be regarded as a kind of soft power of the country, and it can also improve the image of our country in a certain sense, no As for being underestimated by people in European and American countries, it's just that it's really difficult..." Ruixue said with some emotion.

"Okay Xiaoxue, let's get together today, so we don't need to talk about so many serious topics." At this time Ruiyang also smiled and interjected, only to hear him continue: "When you were in school, you liked to talk about astronomy and geography the most, but now you are As a diplomat, he keeps his mouth shut about international current affairs and national honor. In fact, the development of a country is not so easy. Governing a big country is like cooking small fish. Everything is done one by one. It only takes time and it also tests wisdom. Our Chinese With so many smart people, there will definitely be a day like what you said."

"It's Uncle Rui who has a high awareness!" Duan Yun quickly praised.

"You'll flatter my dad!" Rui Xue glanced at Duan Yun and said with a smile.

"By the way, Xiao Duan, every time you come to BJ, why don't you come alone? Why doesn't Xiao Cheng come with you? Didn't I say it last time? If you have time, you two are welcome to come together as guests." Zhang Li at this time Said.

"This..." A look of embarrassment flashed across Duan Yun's face when he heard the words, but he quickly replied: "Our company has always had a lot of things to do, and we always have to leave one person in Shenzhen. Now the company has a lot of orders, so we can't make any big mistakes. , so it is impossible for the two of us to come to BJ together at present."

"I see." Zhang Li nodded and said.

Afterwards, Duan Yun and Ruiyang's family changed the subject and chatted about interesting things in their lives and work.

Now Ruiyang's family doesn't care about Duan Yun at all, they just regard him as half of the family, and they are willing to share their happiness and sorrows with each other. This kind of atmosphere makes Duan Yun feel very comfortable.

What makes Duan Yun most envious is that Ruiyang and his wife have a really good relationship. They have been separated for so many years, but from the words of the two, they can still see the warmth of respecting each other, and recalling their marriage , Duan Yun only sighed.

During this family banquet, Ruiyang was in a very good mood and drank a lot of wine, until he was almost passed out before being helped into the house by his wife.

After walking out of Ruiyang's house, Duan Yun also felt a little drunk. Although BJ in March was still a bit cold, there was an indescribable warmth in his heart...

(End of this chapter)