Countercurrent 1982

Chapter 1831 Annual Plan
After staying in BJ for a few days, Duan Yun did not return to Shenzhen, but came to Shenyang again.

The SY city government obviously also learned that the Volvo 940 sedan was included in the government official car procurement list, so Duan Yun was taken directly to the city government's guest house as soon as he got off the plane.

"Since you just came from BJ, you should know the news, right?" In the mayor's office, Wu Disheng personally made a cup of tea for Duan Yun and asked with a smile.

"Indeed, that's what I went to BJ for." Duan Yun took the teacup and said, "So this time I came to Shenyang, I just wanted to deal with the follow-up matters in advance."

"In order for our Volvo cars to enter the list of official car purchases, some leaders from our side and the provincial government have also put in a lot of effort. Secretary Yan and I just went back and forth three times..." Wu Disheng said.

"I've also heard about this. Without Mayor Wu's help, this matter would not have gone so smoothly. On behalf of our group, I would like to express my gratitude to all the leaders." Duan Yun said gratefully.

"It's fine to thank you. I asked you to come here. I didn't want to hear you thank me." Wu Disheng took a sip of tea, and then said: "Anyway, Jinbei Automobile Factory is our Shenyang enterprise. In the future, it will be very It may develop into a pillar enterprise in the city, we are partners, we should contribute to each other, there is nothing to say, this time I called you here mainly to talk about car sales."

"Actually, I have talked with Mayor Wu a lot about the issue of sales. This year we plan to spend 940 million on advertising, which will be dedicated to advertising Volvo 10 cars and F90 trucks. At the same time, we are going to invite well-known Hong Kong and Taiwan Celebrity Chow Yun-fat is the product spokesperson, and I think his personal temperament is more in line with the brand and positioning of our Volvo [-]-year sedan." Duan Yun said.

"Chow Yun Fat? How did you invite such a big star?" Wu Disheng asked in surprise.

Chow Yun-fat can be said to be a well-known popular star in the Mainland, but for a long time, because the endorsement fee of such a well-known Hong Kong and Taiwan star is too high, so few domestic companies can afford this level of Hong Kong and Taiwan stars For a star, especially someone like Chow Yun-fat, his one-year endorsement fee is almost equivalent to the annual profit of a medium-sized state-owned enterprise, and it may not even be enough. So when he heard that Duan Yun asked Chow Yun-fat to be the spokesperson, Wu Disheng felt somewhat Accident.

"I did some business in Hong Kong before, and I also opened a branch there. I met many friends from the local business community. With their help, the rest is just the price." Duan Yun smiled slightly, and continued: " After all, Hong Kong is a capitalist system, as long as you have money, there is nothing you can’t do, at most it’s a matter of having more money and less money.”

"Hehe, yes, Hong Kong people are still very realistic, and everything is centered on making money." Wu Disheng smiled, and then said: "Then besides advertising, what other sales methods do you have?"

Wu Disheng is obviously very concerned about the sales of Volvo cars.

Although Volvo has been included in the procurement list of government vehicles this time, it is still unknown how many local governments can purchase.

The current SY city government wants to revitalize the industrial development and economy of the entire SY city with the Volvo car project, but if the sales of this car are not good, all previous efforts will be in vain, and what is even more frightening is that such a large company , once a loss occurs, it will be related to the employment of hundreds of key municipal enterprises and 10,000+ people. The top priority of this year's work, including many other things, need to be carried out around this project.

"Last month, our group company held the first meeting of the chamber of commerce this year. I plan to use the members of the chamber of commerce under our group company to invest in the construction of Volvo Car 1S stores across the country..." Duan Yun began to write to Wu Disheng The mayor explained his sales plan in detail.

"The model of 4S store sounds good, but can it really be promoted nationwide?" After listening to Duan Yun's narration, Wu Disheng frowned slightly and asked.

"Car 4S stores are a mature business model in foreign countries, and have proven to be a very successful and efficient means of car sales, but for Chinese people, they may feel relatively new, and for investors, they also need to take a big risk. Risk." Duan Yun paused for a moment, then continued: "Although the plan to implement 4S stores is difficult at present, we must continue to implement this model anyway, because once Volvo 4S stores bloom all over the country, then our In terms of sales and after-sales, Volvo Cars has a huge advantage over other domestic joint venture brands..."

"Sounds really good, so will we have a 4S store here in Shenyang?" Wu Disheng asked.

"It doesn't matter if there is one in Shenyang, because this is where the main factory is located. Customers can go directly to the factory to buy cars and after-sales maintenance. It's best if there is one, and it doesn't matter if there is none," Duan Yun said.

"I almost forgot about it. Our Shenyang is where the main factory is located." Wu Disheng smiled, and then said: "Anyway, Volvo cars are locally produced in Shenyang and even in Liaoning Province. Communicate with the provincial government, and strive to make all the buses in the province have to purchase Volvo cars in the future. In addition, Volvo trucks have not yet been officially put into production, but as soon as this product comes out, I will also strive to make this truck appear in the market. On the highways of the whole province!"

"It would be great if this is true." Duan Yun was a little moved when he heard the words. He could see that Wu Disheng really attached great importance to this car project, so he continued: "However, the sales of Volvo cars have not opened up now, and our production line cannot At full capacity, at least for half a year or even longer, our factory here may still be in a state of temporary loss, and I can't stay here in Shenyang for a long time, so I hope you can help stabilize it Junxin, don't let any negative news spread across the Jinbei Automobile Factory, now is the important promotion period for the product, I think you should understand what I mean..."

"Don't worry about this. With the support of our city's finances, there will be no problem with the payment of workers' wages for at least one or two years, but you must work harder in terms of car sales. As far as I know, this year Changchun FAW The annual output value over there has been set to exceed 20 billion yuan, and the annual profit is to reach 5 billion yuan. Although we started a bit late, I hope that the Volvo project can bring at least [-] million yuan in profit this year..."

(End of this chapter)