Countercurrent 1982

Chapter 1841 Commercial Operation

In late May, outside the suburbs of Shenzhen, a temporary car crash test site was set up.

In order to build this experimental site, the advertising department of Tianyin Group also spent a lot of thought. Right behind the site, a giant billboard with a length of 20 meters and a height of 15 meters was built. Above the billboard is a row of colorful The bulbs are flanked by large xenon lights, and in front of the billboard is a red carpet front desk, which is very spectacular at first glance.

There is no printing technology such as computer inkjet printing these days, so in order to make this billboard, Tianyin Advertising Planning Department invited two professors from the Department of Fine Arts of Shenzhen University, and spent 12 days with 7 students. Completed, the main screen is a Volvo 940 car, next to the car is the image of the spokesperson Chow Yun-fat wearing a windbreaker, the logo of Tianyin Group is on the top, and all the media units participating in the live broadcast are written on the bottom. Impressive.

Of course, such a TV live broadcast that caused a huge sensation in the whole country is absolutely impossible to conduct a simple live broadcast like this. In fact, the whole live broadcast is divided into several parts, and it is full of commerciality.

At the beginning, several leaders of the Shenzhen municipal party committee will give speeches on stage. The general content is some words of encouragement from the municipal government for Tianyin Group to develop the automobile industry. Lin Zixiang sang "A Man Should Be Self-Reliant", and at the end there was a burst of gongs and drums, and Duan Yun began to appear on the stage and got into the car.

In order to heighten the atmosphere and introduce the safety of Volvo cars in an all-round way, the people in the advertising department will first arrange two Volvo experts to explain the safety of this car on the spot. Various points of view of automobile testing are introduced, trying to make people understand the danger of this kind of automobile crash test, especially the possible harm and life danger caused by this kind of crash test, which has become the content introduced by these experts. While people are safe from car collisions, it will also create a huge sense of suspense and excitement.

The duration of the entire live broadcast will be set at one and a half hours, and the scene of Duan Yun's car collision will be at the end. During this period, more than 10 commercials have been inserted. According to the agreement between Tianyin's advertising department and its own TV station, a total of 18 Among the advertisements, Tianyin Group accounted for 1/3, that is, 6 advertisements, and the remaining 12 advertisements were all sponsors brought in by media and radio stations from all over the world. , There is already a trend of catching up with the Spring Festival Gala, so this kind of advertisement is still very commercially valuable.

In fact, the first reason why Duan Yun thought of conducting the live broadcast of the car collision in person was because he recalled the feat of Ke Shouliang flying over the Yellow River that he had seen when he was a child.

On June 1997, 6, at the famous Hukou Waterfall of the Yellow River, in order to present a gift to the motherland, "Little Black Brother" Ke Shouliang risked his life and vowed to complete a historic leap that has attracted much attention.

On the day of the leap, there were crowds on both sides of the Yellow River, and the 50 tickets priced at 6 yuan were sold out in an instant. Even Andy Lau, Zeng Zhiwei, and Jacky Cheung came to the scene to help Ke Shouliang. At that time, even CCTV touched two Helicopter broadcasts live.It is said that there were as many as 10 people who came to the scene that day. It can be seen from this that Ke Shouliang's driving leap caused a sensation in China.

And precisely because of that leap, Ke Shouliang, who was originally not well-known in China, became a hero that everyone focused on in China overnight. This also became a turning point in his later career. Various signings and invitations continued. Until many years later, people will still mention this person and this matter.

Of course, Duan Yun did not do this for the sake of being famous. In fact, he is already very famous in the mainland, and he just wanted to create a sensation for the Volvo 940 sedan.

In fact, Ke Shouliang’s feat was considered by some netizens as a “show” and “eye-catching”. It is not difficult to fly over the Hukou Waterfall. An ordinary racing driver can complete it, that is, just a kick of the accelerator Son.

In terms of technical difficulty, this is indeed the case, but no one would do it. Ke Shouliang dared to take this step, which is actually worthy of respect.

"Mr. Duan, the current preparations are basically in place. The live TV broadcast can start on time the day after tomorrow. In addition, the logistics and security work are all in place. At that time, there will be five ambulances from three hospitals on the scene, and a temporary The operating room was built, and the doctors in charge of rescue and attending are all well-known experts in internal medicine and surgery..." At this time, the assistant Guo Kai came to Duan Yun and said to him seriously.

"Good job." Duan Yun nodded in satisfaction, and then said: "Do the on-site personnel have any good maintenance measures? Didn't it say that there will be more than 6 people watching the scene..."

"We have already contacted the SZ municipal government, because there were several city leaders speaking on the spot this time. Considering that there were too many people watching, apart from half of the security guards in our factory and the local public security personnel, the Shenzhen Armed Police Detachment About 1000 people will be dispatched to maintain law and order on the spot, and the total number of security personnel has reached 2000, so personnel safety should not be a big problem," Guo Kai said.

"There's too much movement in this scene..." Duan Yun said with some emotion.

"Mr. Duan, isn't this the effect you want?" Guo Kai said.

"Hahaha!" Duan Yun laughed when he heard the words, and said, "You are right, Chinese people just like to watch the excitement, I hope my adventure can achieve the desired results, if it can really bring us The sales of the cars produced, this wave is not a loss."

"Mr. Duan, I still think it's a little risky to do this..." Guo Kai said with a worried face.

"There is no turning back when the bow is opened, and the cowhide has already been blown out. How do you ask me to take it?" Duan Yun smiled slightly, and then said: "Speaking of which, my life is indeed a bit too comfortable now. I don't have the comfort I had when I came to Shenzhen. Courage and courage, life is like advancing bravely in a torrent, if you don’t advance, you will retreat, especially for people like me standing on the mountainside, it is difficult to go up an inch, but the people below are staring at it. Sometimes this step goes out, saying Maybe we will be able to welcome the sea and the sky..."

"Mr. Duan is wise!" Guo Kai who was next to him immediately praised him after hearing this.

"Okay, don't flatter me. This live TV broadcast is very important. You can't go wrong in any link. Do what you should do well. If you can succeed this time, you don't have to buy a wedding for you. I'm worried about the house." Duan Yun said with a smile.

(End of this chapter)