Countercurrent 1982

Chapter 1868 Marketing Strategy
The video played from beginning to end without interruption. Duan Yun sat in the front row and watched with relish, while the others all showed excitement and whispered to each other. The atmosphere was quite hot.

For the current Telling Group, innovation is the lifeline of the enterprise. To maintain the strong development of Telling Group in the future, more high-tech and high-tech products with great commercial potential must continue to emerge. This model has continued since the 80s. , A new product is launched almost every 1~2 years, which has become a development rule of Tianyin Group.

And this DVD product, although it has not yet been mass-produced and launched, but in terms of performance, it is indeed an epoch-making audio-visual product. It must be known that VCD has achieved great success in China, and it can provide The group company has brought tens of billions of yuan in profits. If this kind of product with better performance than VCD in various aspects and a very cost-effective product is launched, it can at least continue the glory of Tianyin Group in the next few years.

Therefore, many people present hope that this product can be launched as soon as possible, so as to create profits for the group as soon as possible.

But for Duan Yun, he has other plans.

After the film was played, Duan Yun first praised the DVD R&D team, and then promised to give them a big reward, but then changed the subject, saying that he would not consider DVD to be launched in China immediately, and he also asked these teams to conduct product reviews. To optimize and upgrade, while compressing the product as much as possible, it is necessary to add many related functions.

"Mr. Duan, you mean that the domestic listing of DVDs will not be considered until June next year. Is this... a bit too late?" After hearing Duan Yun's decision, a technician who was present The person in charge immediately put forward his own doubts, only to hear him go on to say: "In fact, after the prototype was made, members of our team have tested and improved this product many times. It can be said that the machine we use now DVD is already a fairly mature product. In this case, why did our group company take so long to launch the product? You must know that the earlier this product is launched, the earlier it will be able to create profits for our group company. ..."

The person in charge of the technology who spoke was named Yang Fan. He was also an engineer at a key domestic microelectronics research institute in his early years. He joined Tianyin Group three years ago and participated in the research and development of learning machines and VCDs. Because of his strong technical background, He is very innovative, so he was appointed by Duan Yu as the person in charge of the DVD product project this time. He also contributed a lot to the successful development of the DVD this time.

Like many ordinary technical people, Yang Fan is not good at intrigue, he is a pure technical fanatic, and he is more straightforward in his work and speaking, so in this situation, he dared to question Duan Yun face to face.

"Lao Yang, I admit that you are a good technical expert. Looking at all the technical staff of our Tianyin Group, you are considered outstanding, but in terms of business, you don't know much about some things..." Duan Yun slightly With a smile, he continued: "Let me ask you now, have you considered that if DVD products are launched in China, will it have a certain impact on our VCD products, and even greatly affect their sales?"

"This...it should be possible." Yang Fan was stunned for a moment, he didn't expect Duan Yun to ask him such a question, so he continued: "The performance of DVD products is much better than that of VCD. If this product goes on the market, It will definitely affect the sales of VCDs. This should be predictable, but we can’t just seal up DVDs because we are worried about affecting the sales of VCDs. Times are advancing, and we can’t turn the clock back. The group company has also put a lot of effort into developing this DVD..."

"You say that turning history back, this is a bit too much..." Duan Yun smiled after hearing this, and continued: "Besides, I didn't say that DVDs should not be put into production..."

"But……"

"When doing any business, you must pay attention to a timing. A good product that goes on the market at the wrong time may go nowhere and make no waves, but sometimes a very ordinary product goes on the market at the right time. It became popular." Duan Yun paused, and then said: "Our group has always pursued the maximization of profits, and now the product has been developed, and it has also applied for domestic and foreign patents, so there is no need to worry about similar products getting ahead first. The ducks will fly away, so why not bring the product to market when the time is more ripe?"

"Then what do you mean?" Yang Fan asked a little puzzled.

"Let's put it this way, the reason why I plan to go on the market in June next year is because, on the one hand, the sales volume of V CDs in China is very good, and it is far from reaching the peak of sales. , the sales of VCD will continue to rise. For other manufacturers in the world, no one will choose to use new products to squeeze the sales of their top products before the sales decline. This is an unwise approach. , It can also be said to be stupid." Duan Yun glanced at Yang Fan, and then said: "And even if the new product is used to replace the old product, generally speaking, the price of the newly launched product will be raised, at least higher than the old product. 6/6 or even 1/5 of the product, in this case, the old product still has a certain price advantage, and the new product can obtain the highest profit, which is also the sales method commonly used by other manufacturers..."

"En." Hearing this, Yang Fan nodded.

"In addition, I would like to tell everyone that although our DVD products will not be launched until June next year, they will be sold outside this year, but the market is not our country, but the United States." Duan Yun pondered. After a while, he continued: "Opening the US market has always been a goal of our group. We have tried VCD products before, but it is difficult to open the US market because the picture quality and sound quality cannot form an advantage over traditional video recorders. But this DVD product, I believe it will be a success in the US market!"

"Then you mean to sell DVDs to the United States first?" Hearing what Duan Yun said, everyone's eyes lit up, including Yang Fan.

At this moment, everyone present finally understood Duan Yun's intention.

Obviously, if DVD can open up the market in the United States, it will naturally not affect the domestic VCD sales, and if DVD is successful in the United States, then if it is sold back in China, it can be regarded as "gold-plating" this product, and it will be sold in the United States. As far as current domestic companies are concerned, good products are generally prioritized over exports. There are policy reasons for this, and more of it is due to the desire for foreign exchange...

(End of this chapter)