Countercurrent 1982

Chapter 1871 Exploring the International Market

That night, Duan Yun returned home after attending the celebration banquet.

Standing on the balcony, Duan Yun lit a cigarette and fell into a short thought.

Until now, Duan Yun’s heart is still surging. The successful development of a new generation of chips and DVD is of epoch-making significance to him and other companies, and it also gives him the opportunity to compete with multinational giants. Competitive part of the strength.

But if he really wants to open up the US market and compete globally with developed countries such as Europe, America and Japan, Duan Yun still has a lot to do.

In the current global economy, the U.S. market is undoubtedly thriving. After the Soviet Union, the world has entered a unipolar world. The U.S. holds the absolute right to speak, and economically, the U.S. is also the largest consumer market in the world.

In terms of GDP, the US GDP in 1992 was 5.98 trillion US dollars, accounting for more than 25% of the world economy. That is to say, it alone accounted for 1/4 of the global economy.

The second place is Japan, whose GDP in 1992 was 3.13 trillion US dollars, accounting for more than 13% of the world economy.

As for Western Europe: Germany's GDP last year was 1.76 trillion, France 1.3 trillion, the United Kingdom 1.2 trillion, Italy 1.17 trillion, Spain 0.53 trillion, and the Netherlands 0.3 trillion. Western Europe totaled more than 7 trillion US dollars.

In 1992, the total GDP of mainland China was 1.89 trillion yuan, equivalent to 3609 billion U.S. dollars.Not as good as Spain with a population of 4700 million.

It can be seen from this that China's GNP does not have a high international presence, so in order for Tianyin Group to have a faster and long-term development, Duan Yun must integrate his company into globalization as soon as possible. In the process, and open a breakthrough in the international market.

Judging from the current situation, Duan Yun's products face completely different difficulties if they want to enter the markets of Europe, America and Japan.

Although Japan is the second largest economy in the world and has a very strong domestic consumption capacity, Japanese consumers have a certain degree of rejection of foreign brands. In their view, Japanese electronic products are the strongest in the world. There is no need to buy imported goods at all, and well-known Japanese multinational companies and consortiums have formed an internal barrier. It is very difficult for foreign companies to get a share of the pie in Japan. So far, only the most successful.

Moreover, the Japanese government adopts a strict trade protection policy against foreign companies. Foreign products entering the Japanese market need to pay very high tariffs, so that in 1989, the Office of the United States Trade Representative believed that Japan was in the field of computers, satellites, and forest products. The market was blocked, so the "Super 301 Clause" was launched for the first time, which eventually forced Japan to open the relevant domestic market.

Facing its big brother, Japan had to make concessions to open the market, but Japan was obviously not so polite to other countries.

Therefore, in recent years, in addition to resources and minerals, it can be said that it is even more difficult for Chinese and other foreign companies’ technological products to enter Japan. Moreover, from the perspective of Japanese consumers, the strong sense of national pride also makes them more interested in foreign products. Disdainful, except for some high-end cars and luxury brands, such as Mercedes-Benz, BMW, Rolls-Royce, Chanel, Louis Vuitton, Gucci, and other ordinary consumer goods in Europe and America, it is almost difficult to get a share of the Japanese market.

Therefore, in terms of the difficulty of market development, Japan definitely ranks first among developed countries.

As for Western Europe, in terms of overall strength, their market size is even larger than that of the United States, but because there are too many countries, the consumer markets of each country are different. If you want to enter any Western European country, you must formulate a set of corresponding strategies. From this On the one hand, the difficulty of market development is more complicated.

In fact, the best time to develop the European market is after the establishment of the European Union. Nowadays, more than a dozen countries in Western Europe have related merger plans. They plan to formally establish the European Union in November this year. By then, the currency and related market access The system will be unified, but if the relevant conditions are to be fully mature, at least it needs to wait until the middle or the end of next year, so at this stage, Duan Yun does not plan to fully enter the European market, but he can make some preliminary layout.

Today, the U.S. market has a relatively high degree of freedom and the lowest difficulty of entry, but Duan Yun also needs to face two challenges if he wants to truly open up this market.

On the one hand, the U.S. market has always been the largest foreign market of western developed countries, and it is also the most important battlefield for well-known multinational giants in Europe and Japan. If products want to gain a foothold in the U.S., they will face extremely fierce competition. If there is no very strong product advantage, it is almost impossible to get any good sales.

On the other hand, just like mainland China, if you want to earn money from Americans, you must also accept the conditions they listed. business partners, and must be familiar with some unspoken rules of the American business community.

The American Standards Association can be said to be global. Taking electronic products as an example, almost all powerful electronic companies must join the Consumer Electronics Association of America, that is, CEA.

CEA means the Consumer Electronics Association in Chinese, which involves the development, production and sales of audio and video, mobile electronic communications, information technology multimedia products and accessories, as well as corresponding services, and provides them to consumers through consumer channels.

This association is composed of more than 1000 member companies, and the total annual turnover of all CEA member companies exceeds 800 billion US dollars, which shows how large the scale and influence of this association are.

Duan Yun has participated in many CES exhibitions before, and the organizer is CEA. All the proceeds from the CES exhibition will be reinvested in CEA's follow-up industry services.

In fact, the year before last, Duan Yun had already submitted the CEA membership application, but the relevant approval has not been passed, and Duan Yun has not been given any reply.

In fact, the membership approval was not passed. Duan Yun also obtained some information through relevant channels. The main reason for not being able to join the membership was that he currently had no relevant product sales in the U.S. market, and the other was the current relationship between China and the U.S. Complicated, the United States is conducting a 301 investigation on China, so it has become much more difficult for Chinese companies to enter the United States.

As for the solution, it is actually very simple, that is, Duan Yun only needs to take out some "donations", and all problems will be solved.

To put it bluntly, CEA represents the consumer electronics industry in the U.S. Congress and state legislatures. The core rights of this society are in the hands of the U.S. government and the legal department. As long as someone takes advantage of it to lobby, then Tianyin Group will join CEA. much easier...

(End of this chapter)