Countercurrent 1982

Chapter 1872 The Right Price
At the beginning of the reform and opening up, China's policy for foreign companies was "exchanging technology for markets". While opening the country to the West, it also put its own conditions on the table in exchange for the funds and technology needed for national development.

In addition, when doing business in the United States, you must also follow some of their game rules. Duan Yun must understand this, that is, the capitalist country in the United States is essentially a state machine serving capitalists.

For example, interest groups and capital groups in the United States can openly support their own candidates, participate in the presidential election, and provide a large amount of campaign funds for the president. In this way, after the candidate they support is elected president, they can give back to these interest groups.For example, after President Bush came to power, he took great care of the military-industrial complex of the United States, and he did not hesitate to start the wars in Iraq and Afghanistan to earn a lot of excess profits for these military-industrial complexes.

Duan Yun knows who will win the presidential election in the United States in the next ten years, and through political donations and other methods, he can get some policy support in the United States.

However, this is an advanced way of playing. Before Duan Yun's company and products have a foothold in the United States, there is no need to consider political matters for the time being.

It's just that once his business reaches a certain scale in the United States and wants to develop to a higher level, it is necessary to participate in such political games.

Second, in the United States, the relationship between government and business is very unclean, and it is not uncommon for officials and businessmen to collude secretly.

After retirement, senior officials in the United States often work as executives or senior consultants in large companies, using their network resources in the government to influence government decisions that are beneficial to these large companies.These retired senior officials can get millions of dollars in personal rewards every year, which is very cost-effective.

In fact, Duan Yun also wants to open a branch in the United States, and also plans to hire an official with a certain connection in the US government or business circles as a consultant with a high salary, so as to pave the way for his business in the United States. This is also a method commonly used by many international multinational companies. way.

To put it bluntly, the society of the United States and Mainland China have certain similarities. Doing business in the Mainland is inseparable from the support of the government. Chinese companies need to have a sense of social responsibility. It is precisely because of this that Duan Yun has donated a lot in China over the years. Public welfare and charity projects, as the saying goes, take from the people and use them for the people. It is a win-win thing for enterprises and society.

Similarly, if you want to expand your business in the United States, you also need the endorsement of some politicians. All in all, bundling interests is very necessary.

For a long time, few people have heard of the bribery of American public officials, but in fact, the bribery methods in the United States are stipulated in the form of laws.

According to the law, if individuals or companies provide large political donations to high-level officials, such as senators and governors, they cannot directly give to the beneficiaries themselves, but must provide donations through lobbying groups and political brokers legally registered with the US government. In essence, it determines that the US government has always served the interests of the rich.

DVD is definitely an epoch-making good product, but how to open up the market in the United States and let Tianyin, a Chinese brand, be recognized by consumers in the United States, Duan Yun must plan carefully and make arrangements as soon as possible. This is also the next step for Tianyin Group development center.

Standing on the balcony, Duan Yun thought for a long time before finally returning to his room and falling asleep.

And the next morning, when Duan Yun arrived at the company, he called his assistant Guo Kai to the office.

"President Duan, what's the matter?" Guo Kai said respectfully after coming to Duan Yun.

"Did the manufacturer in Japan send a letter to our company recently?" Duan Yun asked Guo Kai after taking a sip of tea.

"In the past six months, Panasonic, Sony, NEC, and several other Japanese electronics companies have also sent letters to our group company. They all expressed their interest in our VCD products and wanted to purchase related patents, but according to your The request has already been politely declined, and just the day before yesterday, Panasonic of Japan sent another fax letter, still wanting to come to Shenzhen for inspection, and reported this matter to you at the time, but you did not agree..." Guo Kay said.

Since the Tianyin Group developed the VCD, although there has been no splash in the United States, it has attracted the attention of several electronics giants in Japan. They have expressed a certain interest in this product, so as early as half a year ago, It was once proposed to purchase related patents.

As for the reason, it is also very simple. After all, VCD is now the main product of Natural Group, which can bring billions of billions of profits a year, which is more profitable than Tianyin Group's current best-selling learning machines and repeaters. For a product, Duan Yun will definitely not sell the patent rights, and judging from the intentional quotations put forward by Japan, they have not shown enough sincerity, and even Sony only plans to offer 1 million US dollars To buy the VCD international patent authorization, this obviously wanted to dismiss Duan Yun like a beggar. It was precisely because of this that Duan Yun politely rejected the negotiation intention of the Japanese manufacturer.

But at this time, Duan Yun had other plans.

"Send another letter to Sony, telling them that if they are willing, I can spare some time next month to receive them..." Duan Yun pondered for a while, and then said: "In addition, if other foreign manufacturers are interested in our VCD If you are interested, we can receive them here, no matter how famous the other party is or how high or low his quotation is, as long as they come to Shenzhen, we can talk about anything."

"But...Mr. Duan, don't you really want to sell the VCD patent?" Guo Kai asked in surprise after hearing this.

The current VCD can be said to be the cash cow of Tianyin Group, and because it has applied for a patent and made a strong anti-piracy design for the product itself, so far, no other competitors have appeared in the market. It can be said that Tianyin Group Monopolized the entire VCD market.

Therefore, as long as you are a little rational, you will not choose to sell this product patent. The Japanese multinational giants will soon be able to seize the Tianyin Group's share at home and abroad by virtue of their own brand advantages. This is undoubtedly tantamount to smashing their own jobs .

"Remember, there is no product in this world that you can't buy. The key is whether the price is right." Duan Yun smiled slightly, and then said: "If these Japanese manufacturers can offer a price that satisfies me, that's a matter of course." ..."

(End of this chapter)