Countercurrent 1982

Chapter 1873 North-South Strategy
Until the end of September, Duan Yun participated in 9 opening ceremonies of Volvo 17S stores one after another. He traveled back and forth to 4 provinces. He spent most of his time either on the plane or on the train, so that he spent most of his work on the train. completed.

Until now, Duan Yun still insists on participating in the opening ceremony of every Volvo 4S store, regardless of the distance, and does not know the hard work. It can be called a die-hard supporter of Duan Yun, so for his die-hard fans, Duan Yun has to come and support him in person no matter what.

And compared to the beginning of the year, the current Volvo sedan has indeed seen a substantial sales increase.

From June to now, the total sales volume of Volvo cars has reached 6, and more than half of them, about 13, are orders from government official vehicle purchases. The PR department of Tianyin Group is playing a very powerful role Every time they go to a place, they will contact the supervisors of the relevant departments, promise various rebates for drinking and eating, and the rest of the things will go smoothly. It won't take long for Jinbei Automobile Factory to receive official cars The order, the whole process was amicable.

In fact, under the current situation, after Duan Yun's series of preliminary layouts, compared with the Audi 100 Santana and Toyota Crown, the safety of the Volvo 940 sedan has been recognized as the strongest in China, especially after Duan Yun's real-life car. Already some have dubbed the Volvo 940 a "road tank" after the car crashes live on TV.

The richer and the higher the social status, the more people pay attention to safety, and in addition to safety, under the promotion of Duan Yun's "[-] million yuan advertising plan", Volvo cars are not only well-known in China, but also through the "billion yuan advertising plan" of various experts. Guidance”, Volvo’s brand power is even higher than that of Santana and Audi, and it is classified as a top luxury car by Chinese people together with imported luxury Mercedes-Benz cars, which gives this car a strong “sense of luxury”. In the eyes of Chinese people, a car is a very dignified thing.

In addition, Duan Yun also linked Volvo with philanthropy and the Hope Project. He made promises more than once in various media that for every thousand Volvo cars sold, one more Hope Middle School will be built in China. This also gives governments around the world a more positive reason to buy Volvo cars, which also to a certain extent eliminates the national dissatisfaction and doubts about the government purchasing luxury cars like Volvos for official use.

It is precisely because of this that Volvo's sales have gradually increased in the country, and it has begun to show a tendency to surpass the Santana sedan.

And in terms of car sales, Duan Yun's team has also made targeted adjustments. Judging from the current situation, Japanese cars are popular here in Guangzhou, and government cars are mainly Japanese cars. Shanghai is dominated by Santana. The official car is also the old Santana, and finally it is Jilin Province, where Changchun FAW is located. Audi 100 has become the standard official car in the province, and BJ has also introduced a large number of Audi 100 cars. The current Chinese joint venture car brand has formed The situation of three points of the world has been broken.

It is actually very unrealistic for Duan Yun to compete with these joint venture automobile companies in their locations. Not to mention the product quality and performance, the local policies are inherently biased, and they all have the advantage of after-sales logistics. Therefore, Duan Yun must avoid their edge and compete with them in areas where they have no obvious advantages. This is the most sensible strategy.

In addition, Duan Yun is more pleased that the Liaoning Provincial Government has been giving great support to Jinbei Automobile Factory. Now the Volvo 940 sedan has become the only option in their province's new batch of official vehicle procurement lists, and local governments have also received notices. Requiring them to support the province's auto industry is actually tantamount to using administrative means to directly obtain sales for Jinbei Auto. The introduction of this series of policies alone has brought at least 2000 to 3000 sales of Volvo cars. In the next few years, Volvo cars will occupy the vast majority of official vehicles in Liaoning Province, which will allow Volvo cars to take root in Northeast China, which is very important for any joint venture car. important strategic significance.

Moreover, users in the north and south have different needs, and the R&D team of Telling Group has also demonstrated a strong technical background and efficient promotion speed.

South car owners value the cooling effect of car air conditioners very much. Duan Yun has now cooperated with domestic manufacturers to develop a new generation of car air conditioners. Nissan has a slight advantage in terms of air conditioning.

It is also very important for northern car owners to use car heaters in winter, and considering the extremely cold weather in the north, Tianyin's R&D team only took one month to make the "winter bag" for Volvo cars. The so-called winter package is actually seat heating and steering wheel heating, so that the car owner can warm the steering wheel and seats in a short time after starting the machine, and this set of equipment has also become a sales item for Volvo 4S stores in the north. standard car.

In addition, the GPS navigation system jointly developed by Tianyin Group, Volvo Group and Philips has also entered the final testing stage. It is expected that the first car GPS version will be launched at the beginning of next year. The new generation of Volvo 1 sedan produced by the Swedish headquarters will be introduced to the Chinese market as optional accessories.

In fact, with the current level of technology, the car GPS navigation system technology is not mature enough, and it is precisely because of this that Tianyin Group and Volvo will pull Philips to join in the research of this technology. Even so, the accuracy will not be ideal. , but as a standard technology for future generations of cars, Duan Yun must carry out research and development and layout in advance.

"Mr. Duan, this is a fax sent by Sony yesterday. It basically means that we hope to be invited by our group company to visit and discuss business." On the day Duan Yun returned to the Shenzhen headquarters, assistant Guo Kai held a fax , entered the office and handed it to Duan Yun.

"Very good." Duan Yun nodded lightly, thought for a while and said, "You go over immediately and send an invitation letter to Sony, inviting them to visit Shenzhen on October 10th, and our side will also Make corresponding preparations for the reception, and if they accept it, ask them to send the list of visitors to China so that they can contact the embassy for entry procedures.”

(End of this chapter)