Countercurrent 1982

Chapter 1909 Showdown
Li Yun will definitely not tell Sharp the result of the negotiation with the other two parties, because this is a taboo in the negotiation itself, and it will seriously damage the business reputation.

And what Li Yun wants is the current situation, so that the other party can't figure out her own cards, and on the one hand, firmly control the pace of the negotiation, so that Tianyin Group can always maintain the initiative in the negotiation.

"Miss Li Yun, what exactly do you mean?" Jiro Hayakawa's expression darkened at this moment, and he asked Li Yun in a questioning tone.

Originally, Hayakawa Jiro thought that the negotiation would be very easy, because the executives of Sharp Corporation including him there believed that the price of 4000 million US dollars given in this negotiation was already very high for a Chinese company, and there should be no Chinese company The company can refuse the offer, and even be grateful to Dade.

However, what he didn't expect was that through this negotiation, Hayakawa Jiro found that Tianyin Group's appetite was extraordinarily large, far beyond his imagination, although before, he raised the highest offer all the way to 4500 million U.S. dollars However, Li Yun was unmoved at all, and proposed to exchange with their LCD screen technology.

The liquid crystal display has always been the patented technology that Xiapu Group is proud of. For this, they have spent five years and countless manpower and financial resources, and the company's top management plans to use this technology as Sharp's key development in the next ten years. In any case, it is unacceptable for him to exchange this technology with the patented technology of a Chinese company.

However, what Li Yun said just now seems to have directly hit Jiro Hayakawa's pain. There is no doubt that Sharp's LCD TVs are not only sold poorly in the United States, but even in Japan, they don't seem to be very popular. People generally comment on this technology. It is expensive and not durable. The only advantage is that it can achieve a flat screen and flatten the size of the color TV. Apart from this, there are no other advantages at all.

What really made Hayakawa Jiro feel urgent was that when he found out that they were not the only ones who wanted to buy Tianyin Group's VCD patented technology, it meant that it was Tianyin Group who had the initiative in the negotiation, and his company's situation would be different. Relatively passive.

However, for Tianyin Group's VCD patented technology, Hayakawa Jiro and his Sharp company are determined to win, because internal experts have already evaluated the market prospects of this product, and believe that this is indeed a very cost-effective machine, which is completely acceptable. Replacing the existing new electronic products, and VCD can achieve such a great commercial success in China, it means that with their strong marketing network and brand effect of Sharp Electronics in the United States, they can definitely earn extremely lucrative profits.

Sharp Electronics has not had a good life in the past few years. Its competitive products are facing a situation of shortage. Although the sales volume of traditional picture tube color TVs can still maintain a relatively good level, due to the fierce competition among major manufacturers, Sharp Electronics cannot launch products with market dominance. This has also caused many shareholders to worry about its development.

This time, Sharp Electronics came to Telling Group to purchase VCD patents. Sharp Electronics has many ideas. They will use VCD players as the core platform to develop a series of audio-visual products. At least in LCD TVs that are not yet mature and have strong market competitiveness. Under certain circumstances, VCD can be used to replace the old-fashioned video recorder, as a transitional technical product, at least to ensure the company's profit level in the next 3 to 5 years.

It's just that what the executives of Sharp Electronics didn't expect was that apart from them, there were several other Japanese companies interested in Tianyin Group's VCD patents, and they had already reached the stage of substantive negotiations. Competitors at the same level as Sharp Electronics, and even the comprehensive strength of these two companies are even higher than Sharp Electronics.

This also means that the Tianyin Group will take the initiative in the next negotiation, and if they cannot figure out the quotations of the other two parties, the chances of winning will become very low.

However, before coming to China, Hayakawa Jiro had already promised the president in an internal meeting that he would win the VCD patented technology, but now it seems that Hayakawa Jiro thought this matter too simply.

"It's nothing interesting. The business logic of our Tianyin Group is very simple, that is, the highest price wins. I also hope that our group company can reach an agreement with your company, but the premise is that you have to show enough sincerity." Li Yun said with a slight smile.

"But the asking price is too high, 6000 million US dollars is already a lot!" Hayakawa Jiro said loudly.

"It sounds like 6000 million US dollars, which is indeed a lot, but it depends on what you are buying. Mr. Hayakawa, let me tell you the truth, our VCD can bring more than 40 billion yuan of net profit in China every year. It is several hundred million in US dollars, and your 6000 million US dollars is really hard to tempt us." Li Yun glanced at Jiro Hayakawa, and then said: "Your Sharp Electronics is also the first foreign-funded enterprise to enter the Chinese market, and you have a high reputation in the industry. The fame and reputation of our company, the general manager of our company is just out of respect for your company, so when you can't give a suitable price, you propose a patent exchange plan. I think this is a very fair deal. And judging from the market feedback of LCD TVs and VCD players, I think Mr. Hayakawa knows which one is better..."

"You are too arrogant, your Chinese technology cannot be compared with our Japanese technology at all!" Hayakawa Jiro said with a sullen face.

"It's up to the market to judge whether the technology is good or bad." Li Yun still looked calm, and she continued to say: "Mr. Hayakawa, to be honest with you, if we have you Sharp The scale of the group's sales network in the United States means that we can at least earn hundreds of millions of dollars a year from the United States. As for the market potential of this product, I think your company should make an assessment. The proposed patent exchange is your last chance, because we may end the negotiation with the other two soon, once the contract is signed, I can only say sorry to your company."

Feeling that the opponent had lost his patience, Li Yun simply had a showdown with him.

In fact, speaking of today, Li Yun can already confirm that the overseas patent transfer price of VCD must be far higher than the 6000 million US dollars offered by Sharp Electronics.

Because according to the current evaluation of the value of patents in the world, it mainly relies on the income method. The so-called income method means that the cash flow generated by the patent in the future is converted into the present value according to a certain discount rate.This method is a comparative trial for patents that have already been industrialized, especially for products that have been sold in the market like Tianyin Group, which is of great reference value.

(End of this chapter)