Countercurrent 1982

Chapter 1975 Kind Help

"I plan to announce the DVD player we developed to the world at this year's CES conference, and I plan to hold a product launch event in New York, inviting media professionals and distributors in the industry to show them this DVD player in an all-round way. The various performances of the product..." Duan Yun said seriously.

"We at Sony will help your company as much as we can!" Before Duan Yun could finish speaking, Ando Guowei said straightforwardly.

"Thank you so much." Duan Yun said gratefully after hearing the words.

"Your company has provided a lot of help for Sony's business in China, and we should also provide some corresponding help for your company in the United States. After all, we are partners now." An Tengguo smiled slightly, and continued: " Regarding your company’s plan to hold a product launch event in New York, I can personally provide you with some help. In addition to the list of dealers I provided to your company, I will also help you contact as many well-known media reporters as possible..."

"That's great." Hearing this, Duan Yun's eyes lit up.

Duan Yun did not expect that Ando Guowei would be so proactive in promising to provide various kinds of help to Duan Yun, because although DVD and Sony's current products do not have direct competition, they may still become competitors in the US electronics market. Guowei has no reason not to do his best to help himself.

But in fact, there are two reasons why Ando Kuniwei is so enthusiastic about Duan Yun. On the one hand, Sony is also asking for a voice in the Chinese market, and Sony’s new president must find a voice for the company in order to consolidate his prestige and position. A new profit growth point, so as to ensure the interests of all shareholders of the company, and the Chinese market is a new market that they value very much, especially after Duan Yun promised to act as an agent for Sony's products, he will create hundreds of millions of dollars in profits for Sony every year, For Sony's new president, Jing Shenda, this is undoubtedly a timely help, so now Tianyin Group can be said to be one of Sony's most important business partners, and Sony must show enough sincerity to consolidate the relationship between the two parties.

It is precisely because of this that after learning of the importance of the Tianyin Group, Ando Kuniwei also did not dare to neglect the Chinese distinguished guest in front of him. He also completely followed the instructions of the superior board of directors.

On the other hand, Kuniwei Ando despises Chinese companies from the bottom of his heart. He has also conducted some in-depth research on Tianyin Group before. In his opinion, Chinese companies such as Tianyin Group, although they have developed well in China, But if I want to gain a firm foothold in the US market, how can I do it without ten or eight years of painstaking efforts? It is simply impossible.

This mentality of Ando Kuniwei also represented the general Japanese cognition and attitude towards Chinese companies at that time, and there were other complicated mentalities in it.

When there is no conflict of interest and it is not enough to pose a competitive threat, the Japanese like to show a kind of condescending goodwill towards China. In fact, throughout the 80s after the reform and opening up, Japan, whether it was ordinary citizens or government agencies, treated China There were many positive views. At that time, non-governmental exchanges between China and Japan became more and more frequent, and there were many positive reports about China in the Japanese news media.

If Japan introduced books on contemporary China in the 80s and 90s, most of them introduced them objectively; since the late 90s, the themes of these books, or the mainstream is changing, that is, more and more Japan's books about China emphasize China's crisis, or China's expansion, and China's threat to Japan.

This situation continued until the end of the 90s. When Japan was gradually caught up and even surpassed by China in terms of economy, technology and military, Japan's attitude towards China began to change. Many pro-China Japanese politicians stepped down, and Politicians who hold a tough attitude towards China have gradually taken over the mainstream, which actually represents to a certain extent that the Japanese people are worried about China's progress, but after 2000, the two sides have gradually changed from friends to friends. competitors.

But in this era, Japanese companies are not very vigilant about the Chinese flag, and even think that China's population of 10 billion is enough to become a dumping ground for their low-end industrial technologies and products, and this situation will continue for more than a dozen years. years, or even decades, to achieve Japan's economic prosperity for generations.

In Japan’s economic system, new products and new technologies are generally launched domestically first, followed by developed countries such as Europe and the United States. When these products are on the verge of being eliminated in the country and even in Europe and the United States, and there is not much profit margin, they will be dumped and transferred to China. , It is precisely because of this that many years ago, Chinese people heard a saying circulated in the Japanese business community, that is, first-rate products are sold in China, second-rate products are sold to Asia, and third-rate products are sold to China.

However, the strategy of economic exchanges among Chinese enterprises is to sell first-rate products to Europe and the United States, second-rate products to Asia, and third-rate products to stay in China.

Of course, China and Japan have different levels of development, and there is also a large gap in technological content. Therefore, there is no comparison at this stage of development.

But no matter what, this sentence did explain the position of the Japanese business community towards China at that time. It can also be considered that the 90s were also in a honeymoon period between China and Japan. And other cultural invasions, as well as domestic elites' praise of countries such as Europe, America and Japan, finally created this honeymoon period.

So now Ando Kuniwei's enthusiastic help to Duan Yun is also the result of a combination of various factors, and Duan Yun can also understand his mentality, so he can completely accept and use the help Ando Kuniwei provided to himself.

The two sides talked for nearly an hour, and the atmosphere was still very relaxed and pleasant. Later, Kunitake Ando took Duan Yun to visit Sony's headquarters in the United States.

The Sony headquarters building is open to tourists all year round and free to visit. Although the building has 37 floors, in fact, only the exhibition hall on the first floor can be visited, and the upper floors are their office departments.

Although the area on this floor is small, the products are very complete. It can be said that although the sparrow is small, it has all internal organs.

The public pauses are all new products developed by Sony in recent years, including various styles of Walkmans, mds, TVs, and a series of dazzling electronic products, and the launch of the current one is said to have impressed Duan Yun deeply. The most important is the Sony robot displayed in the exhibition hall on the left side of the building.

In fact, these robots developed by Sony seem to have a sense of technology, but in fact they are not practical and are not the main products of their company, but they can reflect the technical level and height of Sony, and also reflect their enthusiasm for electronic products. a pursuit.

(End of this chapter)