Countercurrent 1982

Chapter 1976 Conceptual Products
In addition, in Sony's exhibition hall, Duan Yun also saw many new products that he had never seen before in China and Hong Kong. Some of them are only sold in the US and Japan markets, and some of the exhibits are conceptual and have not yet been mass-produced. and on sale.

Just these electronic products publicly displayed by Sony made Duan Yun see the huge gap between Tianyin Group and Sony.

Duan Yun himself is an expert in microelectronics, and has also accumulated some experience in product design over the years, so for an industry expert like him, he only needs to watch some basic demonstrations of some products, and he can get a general idea of ​​what is going on. The technical difficulty and principles involved in this product.

In Duan Yun's view, some of the products displayed in Sony's showcase are Duan Yun didn't see them in the domestic market until after 2000. Sony has developed concept products before 90.

According to Duan Yun's conservative estimate, Tianyin Group has mastered some microelectronic technologies at least 5 to 8 years behind Sony. There is still a long way to go for the mass production of Sony's product quality.

But Duan Yun is not discouraged by this, because Sony relies on the entire Japanese electronics industry and metal processing industry, which is more of a manifestation of national technological strength. China is already in the role of a chaser, and it has surpassed Japan in an all-round way. Technology may be somewhat improbable, but it is only a matter of time if it can partially surpass and basically maintain the same technical capabilities as it.

Under the leadership of Ando Kuniwei, Duan Yun visited the open exhibition hall on the first floor, and then was led to the conference room on the 11th floor. Next, Sony's technical director will personally introduce to Duan Yun the new product that their company is about to release. product.

In the meeting room, Sony's technical director used a slide projector to highlight the PS game console products currently developed by Duan Yun, and also took out a prototype for Duan Yun to experience in person.

Duan Yun was still very excited about the controller of my Sony's first-generation PS game console. He never imagined that he would have the opportunity to become the first user in the world to experience this epoch-making game console.

This time, the game that Sony's technical director prepared for Duan Yun was "Ridge Racer".

Compared with the era of red and white machines in China, this game called "Ridge Racing" is one of the earliest 3D games released in the world.

And this time Ando Kuniwei also played this game with Duan Yun. The two talked and laughed, and the atmosphere seemed quite relaxed and cheerful.

In fact, Duan Yun can see that Ando Kuniwei is the most like Duan Yunliang's muscle, showing the power of Sony's technology, but what he doesn't know is that in his previous life, Duan Yun may have played more games than he has seen, but This still does not affect Duan Yun's experience of PS game console fun.

After the visit, Ando Guowei sent Duan Yun and some people out of the headquarters, and said that he would maintain long-term contact with Telling America, and fully assist Telling Group in the upcoming CES exhibition and product launches in New York.

Until this time, Ando Kuniwei did not realize that the DVD that Duan Yun was about to launch in the United States was an epoch-making audio-visual product. In his opinion, the Tianyin Group's entry into the American market was doomed to fail, and the company was not at all taken into account. Chinese companies as a real opponent.

"I really didn't expect that Ando would be so sincere and willing to provide us with so much extra help." Walking out of Sony's US headquarters building, Duan Yun said with some emotion.

"Actually, this Ando Guowei is a very scheming person. It is not easy for someone to climb to this position in Sony." Li Yun pondered for a while, and then said: "The two of us have met before. I'm not as enthusiastic as you, but generally speaking, I still keep my promise. I provided our company with a list of some of Sony's US distributors, but kept a secret, and the sellers who provided us are all distributors below the second level... ..."

"This is normal. No matter who it is, it is impossible to expose all of its cards in business. Sony has developed in the United States for decades before it has achieved what it is today. Some things will definitely not be handed over." Duan Yun After a pause, he continued: "However, the help he provided is enough. If you want to succeed in the United States, the key depends on themselves. Others cannot be relied on."

"Yes, in fact, Sony has helped us a lot. It seems that they are really interested in the Chinese market, otherwise they would not have provided us with so many resources." Li Yun smiled slightly, and then said: "Recently In the past few months, I have been communicating with these distributors. They are still very interested in our company, because before that, very few Chinese companies entered the US market, but I feel that they are not optimistic about our company. Products, we hope that through our upcoming new product launch conference, we can change the views of these Americans on our Chinese companies and products.”

"In our country, as long as we release new products, even if they have not been recognized by the market, we can always get a large number of orders in the early stage. This is the power of the brand." Duan Yun paused, and then said: "But In the United States, we need to start from scratch, and we must be able to endure this psychological gap. The sales of the early product may be miserable, but it does not mean that this product has completely failed, so we need to be more patient..."

"I understand." Li Yun nodded and said.

"Also, we are now doing business in the United States. Sony's help is very important. In the future, we should try our best to establish a good personal friendship with Ando Kuniwei. I personally think that this person has a lot to offer. His experience is also worth learning from." Duan Yun said.

The current Duan Yun can be said to be weak in the United States, so in the early stage, he wanted to find some commercial allies as much as possible, and Sony is likely to become their biggest reliance in the early stage of development in the United States. Therefore, it is very important to maintain a good personal relationship with the president of Sony's US headquarters, Ando Guowei.

In the next few days, Duan Yun will go to the US branch to check the work first, and then he will rush to Las Vegas to participate in this year's CES conference, and at the exhibition site, he will complete Tianyin Group's first show in the United States Product launch preparations...

(End of this chapter)