Countercurrent 1982

Chapter 2026 American Film and Television Copyright
In addition to spending more than 2000 million U.S. dollars to purchase the aircraft, Duan Yun also transferred another 2500 million U.S. dollars to the account of the US branch to support the expansion of his business in the United States.

Unlike the technicians who start their day in peace and tranquility in the Silicon Valley R&D center, in recent months, Li Yun and her team have traveled almost half of the United States. It was too harsh, so Li Yun began to thoroughly implement Duan Yun's business strategy of "encircling the cities from the countryside". Starting from the states with the smallest population and lowest income in the United States, through various channels and field visits, more than 60 states in the United States The headquarters and stores of small and medium-sized dealers conducted evaluations and inspections, and collected a large amount of rigorous and detailed information, compiled them into volumes every week, and then reported to the headquarters in Shenzhen by fax and telephone.

These American dealers were a little surprised and surprised by the visit of Li Yun and his party, because before that, most of the stores had never sold a single Chinese electronic product, and some of them had sold fruit. The sales volume of the refrigerators produced by the American branch factory is not high, far less than that of home appliances in Japan, Italy and other countries. in an initial stage.

However, the DVD player brought by Tianyin Group has aroused the great interest of these small and medium-sized electrical appliance dealers in the United States. The commercial potential of electronic products, in other words, is more knowledgeable, so in general, Li Yun's inspection trip went very smoothly. Everywhere they went, they were warmly received by local dealers.

During this period, Li Yun showed extremely strong social skills. She is now doing things even more American than Americans. While trying to win partners, she can also stick to the bottom line and protect the interests of the company. This is very rare, and it tests a person's intelligence, and in this respect, Li Yun is definitely a genius in business and social networking.

Therefore, after testing the products, most of the dealers directly signed relevant commercial contracts with Tianyin Group, and were willing to help them sell DVD players by means of consignment sales.

In addition to signing agency contracts with distributors, Li Yun also started negotiations with the Motion Picture Association of America.

Unlike domestic intellectual property rights protection awareness is weak and pirated CDs are rampant, copyright protection in the United States is quite strict. If you sell pirated CDs without the permission of the film and television copyright owner, you will not only be fined a huge amount, but also It is very likely that they will face prison, so it is almost unimaginable to distribute pirated CDs in large quantities in the United States. It is precisely because of this strict copyright protection of film and television content that the American film and television industry has developed strongly. , and became a world-renowned DreamWorks.

Among them, the American Motion Picture Association has played a very important role in the protection of American film and television copyrights. Any company that wants to distribute American film and television products in the United States or even the world cannot bypass this association.

The Motion Picture Association of America is an industry organization jointly established by the world's leading film manufacturers, film and television and home entertainment program production and distribution companies.

Member companies include the famous Disney, Paramount, Universal, Sony Pictures, Warner Bros., and [-]th Century Fox.As the official representative of member companies, the Motion Picture Association of America is responsible for assisting member companies and other relevant copyright organizations around the world to actively carry out copyright protection and publicity, and to meet the challenges brought by new technologies to the development of the film industry.

At present, the global headquarters of the Motion Picture Association of America are located in Washington DC and Los Angeles, the capital of the United States, respectively, with regional offices in Brussels, Sao Paulo, Montreal and Singapore.

As early as a few months ago, Li Yun had already contacted and negotiated with the Motion Picture Association of America, mainly for the distribution of film and television content on DVD discs.

However, during this negotiation process, the two parties have not reached a final result on the issue of copyright fees, so the negotiation was once at a stalemate stage, and until now, it has not been fully negotiated.

The protection period of film and television copyright in the United States is 28 years, and it can be renewed after expiration. The protection period of the second renewal is 67 years. Therefore, if a copyright agreement cannot be reached with the Film and Television Association of America, then Duan Yun will not be able to release any film in the United States. programme.

In fact, DVD discs themselves are very cheap. Similar to American film and television discs and video tapes, the purchase is mainly for copyright, and the sales volume of each disc and video tape is large.The additional copyright fee will generally be lowered, and some copyright fees will be canceled after a certain number of years, that is, the price of only selling the CD.

In fact, box office revenue accounts for 20%-30% of the total domestic revenue in the U.S. film industry, and nearly 80% of the revenue comes from the distribution of windows and derivatives. To more than half of the income of the entire American film industry.

As far as the cost of DVD discs is concerned, the technical difficulty and cost of production are actually not high. The cost of each DVD disc can be produced in China at only one yuan RMB, but in the United States, the cost may need 0.5~1 US dollars. Converted into RMB, it is about four to nine yuan.

But if you want to buy a genuine CD in the United States, the price will be about US$15-20. Among them, the distribution company can earn about US$5-10, and the other half of the profit will be used to pay for copyright fees.

In the United States, the consumption of film and television content is a huge market.Not only is there the world's largest movie box office market, but the videotape/DVD rental is also very developed after the movie goes offline.

Many Americans spend their weekends sitting at home watching a borrowed movie on DVD, drinking beer and eating popcorn.

It costs about 4-5 dollars to borrow a movie video for three days, which is cheaper than the 10 dollars to watch a movie, so most Americans will choose to rent to watch movies.

The main reason why the negotiation between Li Yun and the Motion Picture Association of America has come to an impasse is because the Motion Picture Institute of America thinks that the distribution of DVD discs will not be too high, so the copyright price is higher than that of video tapes and laser discs. However, after this period of negotiations, it seems that there has been some turning point. The American Motion Picture Association has made some concessions. After reducing the cost of film and television copyrights as a whole, it also agreed to package and authorize nearly [-] old American movies to Tianyin Group at a low price. The copyright of the film will also ensure that after the DVD is released, there will be enough content for the DVD disc to be released.

(End of this chapter)