Countercurrent 1982

Chapter 2027 The beginning of everything is difficult
In addition to actively working on copyright matters, Li Yun also started contacting Wall Street capital.

The United States is a highly developed capitalist country. As long as you have enough business potential, you can obtain sufficient financing in the United States. However, as a Chinese company that has just established itself in the United States, Tianyin Group has no bargaining chips with American capital. In order to get a suitable price, Tianyin Group also needs to demonstrate its strong business potential in the United States.

For any start-up company, the capital of the United States is cruel and ruthless. They will always invest the smallest amount of capital and occupy the largest share, and any company that wants to obtain financing needs to sign a series of harsh gambling contracts. , and once they fail, the only thing waiting for entrepreneurs is bankruptcy, or even heavy debts. It's no surprise.

If Duan Yun listed Tianyin Group in the United States, relying on the company's performance in the past few years, it is absolutely possible to earn a large sum of money in the United States, and even create a market value record for a Chinese company listed in the United States.

Although Tianyin Group currently has no product sales in the United States, its performance in China is very impressive. Although its annual profit is far less than those of well-known multinational giants, it also exceeds most of the medium and large companies in the United States. A company with excellent performance can easily win the favor of American capital. In other words, as long as Duan Yun is willing to operate the group company in the United States, he can definitely make a lot of money, making it a very short period of time. , You can double your net worth several times.

But Duan Yun will not do this. He doesn't want capital to control his group company, he must maintain his absolute control over the group company, so he just wants the country branch to be independent and listed on Wall Street, but for the current only The value of an empty shell American branch is not worth mentioning in the eyes of American capitalists, and few venture capital firms are interested in such a company.

So now Li Yun's strategy is to contact these Wall Street capitals first, test the other party's reserve price and rules, and cooperate after the actual maturity.

Generally speaking, the DVD launched by Tianyin Group this time must first open the market in the United States before starting the next step of the plan. If the DVD has no commercial potential, then everything is useless.

As the saying goes, everything is difficult at the beginning. Compared with the manager of the branch in Hong Kong, the difficulties and challenges faced in the United States are much higher than those in Hong Kong. It is precisely because of this that the current work intensity and pressure of Li Yun, It is also unprecedentedly high, and sometimes he even has to shuttle between three cities in the United States in one day, and negotiate with four dealers. In the past two months, he has not had a safe day of rest, even sitting in a car, She is also constantly analyzing data and working. This level of dedication makes all the team members who follow her feel admiration.

In fact, during this process, Li Yun has already won the respect of everyone in the American branch, and her prestige is quite high. Many employees respect her even more than Duan Yun. In the eyes of insiders, The US branch is entirely supported by Li Yun alone.

Judging from the current situation, Li Yun's previous work has indeed achieved good results. Once the issue of film and television copyright is negotiated, the sales of DVDs in the United States will be fully launched.

On May 4 Labor Day, Duan Yun participated in the opening ceremony of a Tianyin Automobile 180S store in Shanghai. So far, Tianyin Group has more than 4 automobile [-]S stores in China.

With the continuous emergence of Tianyin Automobile 4s store franchisees, the sales volume of Volvo cars has also hit new highs. From January to April this year, the total sales volume has exceeded 1. This number is still quite amazing. According to the current situation Sales momentum, the annual sales of Volvo cars this year will likely exceed 4.

However, compared with SAIC Volkswagen, the current leader in joint venture car sales, there is still a big gap between Tianyin Group and it.

Last year, Santana sold more than 3 cars, and in the first quarter of this year, sales soared to an astonishing 5, with an average of more than 1 cars a month. The total sales this year are expected to reach 15 units, which is 3 to 5 times the sales volume of Tianyin Automobile. In the short term, it is still very difficult for Tianyin Group to become the leader of Chinese joint venture automobiles.

In fact, Duan Yun's auto industry can achieve such achievements in China, which is already a very remarkable thing. After all, Santana has entered China as early as ten years ago. The degree of recognition is higher than that of Volvo cars. Although Duan Yun has carried out a series of publicity activities with great fanfare since last year, and the advertising cost has reached an astonishing [-] million yuan, but he wants to surpass Santana's efforts in China for ten years and achieve rapid development. It is not a realistic thing to overtake another car in a corner.

However, Tianyin Group's move has caused a huge sense of crisis in the current domestic auto industry, especially over the past year, the auto 4S stores that have bloomed all over the country have made many companies including SAIC Volkswagen feel a great sense of crisis. Therefore, since the beginning of this year, many Chinese companies have also begun to imitate Tianyin Group and implement the automobile 4S franchise model across the country.

However, compared with Tianyin Group, domestic auto companies do not have a strong chamber of commerce model and sales, after-sales, and logistics network like Tianyin Group. What they can currently do is pay out of their own pockets. Auto 4S stores are established in cities. The most powerful SAIC Volkswagen has only established 13 Volkswagen 4S stores in China so far. The number is less than 1/10 of the 4S stores of Tianyin Group. It is also very small. There are two Volkswagen 4s stores in BJ, Shanghai, Tianjin and Guangzhou. These are also the cities with the best sales of SAIC Volkswagen. It is estimated that within a year or two, they will not surpass the Tianyin [-]s store. number of possibilities.

In addition to the continuous increase in the sales of these automobile four-s stores, there are also more and more orders for government buses in the streets of Jinbei Automobile Factory. The positioning should also be higher. After all, Volvo is a luxury brand, and the ride comfort is indeed better than that of Santana. With the efforts of Tianyin Group's public relations department, it is only natural that it is favored by the government's public vehicle procurement department.

(End of this chapter)