Countercurrent 1982

Chapter 2032 Kangyun Automobile
On June 6, gongs and drums were beat in the factory area of ​​Jinbei Automobile Factory to celebrate the official mass production of the first Kangyun sedan.

The lineup of guests who participated in the new car mass production roll-off ceremony can be described as a strong lineup. In addition to Duan Yun, general manager of Tianyin Group, Chen Qiao, manager of Shenyang Automobile R&D Center, and Zhao Xiyou, director of Jinbei Automobile Factory, the distinguished guests who came this time include The mayor of SY City, Zhang Rongmao, the secretary, Zhang Guoguang, and several members of the leadership team of the municipal party committee were all present, as well as the leaders of the brother units of the Jinbei Automobile Factory, and the supervisors of the automobile supporting manufacturers in the development zone. The number of guests exceeded With 200 people, the scene looked very festive.

At 9 o'clock in the morning, the new car mass production roll-off ceremony officially began. Mayor Zhang Rongmao made an impassioned opening speech, followed by several leaders of the municipal party committee. With applause, the ribbon-cutting ceremony began.

A row of women in colorful cheongsams dragged a long red ribbon, several guests dropped their scissors, and the ribbon-cutting ceremony was officially successful.

"This car is good, Kangyun Car, the name sounds good to my ear." At the door of the assembly workshop, Zhang Rongmao walked up to the first car that rolled off the assembly line, and gently touched the front cover with his hand, yes, Duan Yun said: "It's really not easy. If you say that the efficiency of your Tianyin Group is too high, I thought it would be difficult for new cars to be mass-produced before the end of this year. I didn't expect that it would only be a few months later." Time, and you've done all the work."

"This is inseparable from the care and support of Mayor Zhang and the leaders. Otherwise, we would not be able to complete the task as planned." Duan Yun smiled slightly, and then said: "Actually, we have bigger plans for the second half of the year. We plan to To study a new type of small car, the target model is Tianjin Xiali, and it should be officially mass-produced by this time next year at the earliest."

"Very good!" Zhang Rongmao nodded approvingly, and then said: "But there is a word I want to remind you, building a car is not an easy task, you can't chew it off if you eat too much, my opinion is that you should not be too There are many new car projects, first stabilize the current product production, wait until the opportunities in all aspects are mature, and start the research and development of new projects..."

Zhang Rongmao still has his own views on the development of the automobile industry, and when he worked in the provincial government, he was also in charge of heavy industry. He understands that the automobile industry is a comprehensive industry, involving many industrial classifications, and the investment is quite huge , Just like the current Tianyin Group has developed this new car, as far as he knows, it has invested more than 4000 million yuan, and this is only research and development costs, excluding the cost of other ancillary equipment and facilities. The total cost has already exceeded [-] million.

And if you want to develop a small car with a higher level of technical difficulty than a mini car, then the investment in research and development will be much higher. Even if the largest company like Tianyin Group expands its research and development projects with such a large amount of money, it will have a huge impact on the future. The cash flow of the enterprise puts a lot of pressure on it. Once the research and development fails, the loss will be very heavy, and it may even bring down the entire enterprise.

When Zhang Rongmao was in the past, he had seen this kind of situation in many enterprises, some were private enterprises, some were municipal or provincial enterprises, and state-owned enterprises were backed by the state, but they brought a great burden to local finances. And if private enterprises play this way, there is a high probability that they will be bankrupted.

Zhang Rongmao and Duan Yun have a very good relationship, so he naturally doesn't want to see such a situation in Tianyin Group, so it can be regarded as a reminder for him to try to be more cautious when making such a decision.

"Thank you, Mayor Zhang, for the reminder, but the research and development of new cars is an established key project of our group company, and with the financial resources of our group company, we can fully support all research and development expenses. Please rest assured." Duan Yun said with a smile.

"As long as you know what you think, since you are doing what you can, then I can rest assured." Zhang Rongmao nodded, and then said: "Another point is that your car is too small, and it is not suitable for official vehicles at all. request, so we may not be able to place an order for you this time..."

For Zhang Rongmao, in addition to various resources and policy support, he directly stated that he could not provide help in terms of new car sales this time.

Speaking of which, any domestic auto company in the past could not do without the support of the local government. Just like the Jinbei van produced by the Jinbei Automobile Factory in the early years, it was slowly supported by the SY Municipal Government and the Liaoning Provincial Government. At that time The Liaoning provincial government directly issued relevant documents to the provincial government departments and state-owned enterprises, requiring them to purchase Jinbei vans produced in the province as much as possible. After the first batch of orders, after earning the first pot of gold for the new car, the company had money, and then improved the production line for technological upgrading, and finally, to a certain extent, it contributed to the hot sales of Jinbei Automobile Factory in China.

The last time Volvo Cars settled in Shenyang, it was also with the help of the SY Municipal Government and even the Liaoning Provincial Government that Volvo Cars finally entered the list of government procurement companies, and the province has provided a total of 3000 yuan to Jinbei Automobile Factory in the past two years. The order of multiple cars is definitely a timely help for Jinbei Automobile Factory and Tianyin Group.

But this time, because the Kangyun car is a mini car for civilian use, it does not meet the standards of official vehicles in terms of various indicators, so Zhang Rongmao cannot rely on the government to bring orders to Jinbei Automobile Factory. In the initial stage of the launch of new cars, there is a lot less assistance.

"Mayor Zhang, don't worry, there are already 1500 orders for new cars. According to the current output, it is enough to maintain the operation of our production line for two and a half months." Duan Yun said with a smile.

"1500 cars!?" Zhang Rongmao was stunned for a moment when he heard the number that Duan Yun revealed, and then asked in surprise, "Why are there so many orders? Isn't this car just put into production and rolled off the assembly line?"

The order of 1500 cars is definitely not a small number in the current domestic market. You must know that, as the Sea Lion van with the highest sales volume at the Jinbei Automobile Factory, the total sales last year were only about 8000 cars. This number is already very amazing. It is said to be the sales champion among similar models last year, and it is also the best-selling car of Jinbei Automobile Factory except Volvo models.

As for the new car of Kangyun Car, there were already orders for 1500 cars just after it rolled off the assembly line. This seemed unbelievable to Zhang Rongmao, because he couldn’t imagine how a model that had not yet officially launched on the market could get so many orders. .

"At present, Tianyin Group has more than 200 automobile 4S stores in China. Every time a new car is launched, these stores have to order a batch of new cars for display and promotion. Therefore, most of the 1500 orders are actually show cars. .” Duan Yun said with a smile.

(End of this chapter)