Countercurrent 1982

Chapter 2154 Buying a car by installments
That night, Duan Yun and Joyle and his team talked about a lot of business matters, and the two sides became more and more speculative. In addition to DVDs, Joyle also planned to deal with the computers and MP3 players produced by Tianyin Group for specific cooperation. For the plan, it is necessary to wait until Joyle returns to China to discuss with the senior management before deciding on the relevant contract.

In the next two days, Duan Yun led Joyle and his team to visit Tianyin Group's R&D center in Bao'an District. At the same time, he also introduced IBM's consulting team and his company's future reform plan. All let Joyle see the huge commercial potential of this Chinese company.

After the three-day visit, Duan Yun personally drove them to the airport. Duan Yun didn't leave until Joyle and others got on the plane.

After returning to the company, Duan Yun received another call from Shenyang, and it was Chen Qiao, the director of Shenyang Auto R&D Center who called him.

On the phone, Chen Qiao reported an important news to Duan Yun, that is, the current Shen Xing car has completed all the preparations for mass production, and this new car can be launched to the market at any time.

Hearing this news, Duan Yun couldn't help but let out a sigh of relief.

In fact, when Duan Yun arrived in Shenyang last time, the Shenxing brand car had already passed various tests, so Duan Yun gave Chen Qiao a task, asking them to spend three months, at the latest by this year's National Day , to complete the final preparations for mass production of this car, and Chen Qiao also accepted this task.

However, the mass production of provincial cars is not going so smoothly. The biggest problem is that the current production capacity of Shenyang Jinbei Automobile Factory as a partner has reached its limit. Due to the hot orders for Volvo cars and the previously developed Kangyun cars, Therefore, the entire production workshop is operating at full capacity, and it is difficult to use excess capacity to produce the newly launched Shen Xing brand sedan.

In desperation, Chen Qiao has been seeking help and negotiating with the SY city government. The SY city government also attaches great importance to this matter. They held a meeting to discuss, and the final plan they gave was to expand the factory building and production line of Shenyang Jinbei Automobile Factory. This is not an easy task. For this reason, the SY city government once again mobilized a lot of manpower and material resources to support the Jinbei Automobile Factory. It was not until last week that the installation and commissioning of the new production line was completed. It's already pretty fast.

Considering that Tianyin Group may launch new models in the future, the SY city government has also made a long-term plan for the city's auto industry. Because the site area of ​​the Jinbei Automobile Factory is limited, the SY city government is planning to build The high-tech zone has allocated a new piece of land and re-planned to build a factory. The investment will exceed 18 billion, and the construction period will be as long as two years.

However, for Duan Yun, he is most concerned about the mass production of new vehicles. According to Chen Qiao, after the new production line is completed, it is estimated that more than 400 Shenxing brand cars can be mass-produced per month, and the new production line is also being synchronized. Construction, it is estimated that by the middle of next year, the output of Shenxing brand cars will reach 1500 per month and 18000 per year, which can basically meet the demand for orders for new models.

After getting this news, Duan Yun set the official mass production date of the Shining Star sedan as next week's November 11th, and at that time, Duan Yun will go to Shenyang in person to hold an offline ceremony for the new car.

In addition to the mass production of Shenxing sedans, the Shenyang Automobile R&D Center is currently intensively developing new cars, that is, on the basis of the existing Shenxing hatchback sedans, continue to develop sedans, and the target model is Tianjin Xiali's three-box sedan. As for the sedan, judging from the situation reported by Chen Qiao, the R&D progress of the Shen Xing sedan is very smooth, and it is completely possible to make a Shen Xing sedan in January next year according to the original plan.

In fact, compared to the initial development of the Shenxing hatchback, the development of the sedan will be easier. Among the three major parts of the original car, the engine and gearbox do not need to be greatly improved, and the engine and gearbox of the hatchback can be used. , only need to strengthen the wheelbase of the car and redesign the shape.

Although the difficulty has been reduced, the research and development of the sedan is actually not an easy task, because in addition to the appearance, Duan Yun also has many other requirements for this car, such as fuel economy, durability, and sound insulation. Fully surpassing the benchmark Tianjin Xiali sedan is a very high requirement in itself. After all, Tianjin Xiali is currently using the latest model from Japan’s Daihatsu. Tianjin Xiali began to be officially put into production in 86, and the production was a Japanese bus launched in 1977. It is a mature model, while the new Xiali was developed in 1988 and is the second generation product. Technically speaking, it belongs to the mainstream level of international advanced cars.

However, with the current technical strength of Tianyin Group, it is not too difficult to surpass a Nissan sedan seven years ago. The only thing that needs to be paid attention to now is cost control. How to produce a certain competitive advantage at a low cost? Car models are the most challenging.

Before going to Shenyang to participate in the mass production ceremony of the new car, Duan Yun had already arranged in Shenyang to dig out the promotional pictures and materials of the new car for Tianyin Automobile 4S stores across the country. The next step is to wait for these 4S stores to order new cars.

Today, there are more than 4 Telling Automobile 240S stores, covering the most developed provinces and cities in the country, which also gives Telling Group a very favorable advantage when competing with other domestic car manufacturers.

Thanks to the joint efforts of Tianyin Automobile 4S stores all over the country and Tianyin Chamber of Commerce, the sales volume of the first self-developed Kangyun sedan of Tianyin Group has reached an astonishing 35000 units this year, which has surpassed the previous domestic production. Alto, the king of mini-cars, has become the best-selling mini-car in China.

And in order to expand car sales, Duan Yun also plans to launch a car sales method with installment payment through his own car 4S franchise store.

In fact, as early as 1993, Northern Ordnance Automobile Trading Co., Ltd. proposed the concept of automobile installment payment for the first time, which was the first of its kind in China for automobile consumer credit.

However, whether it is a distributor or a manufacturer as a provider of installment products, the financial pressure is relatively high.

Therefore, some manufacturers drew on the experience of Europe and the United States and jointly launched auto consumer credit business with commercial banks. For example, in 1996, FAW Group and China Construction Bank jointly launched auto consumer loans and dealer inventory loans for Jetta cars.

Due to the lack of experience of manufacturers and commercial banks, coupled with the lack of social credit system and insufficient risk prevention and control measures, the risk of lending gradually emerged, and was finally stopped by the central bank in September 1996.

(End of this chapter)