Countercurrent 1982

Chapter 2195 Ultimate Dream
Holding the mobile phone that Ren Zhengfei gave him, Duan Yun felt very comfortable.

After returning to his office and opening the gift box, Duan Yun tested the phone. First, he called his assistant Guo Kai. Although the sound quality was not very good, the signal was still good. Generally speaking, it surpassed Duan Yun's phone. expected.

Although Duan Yun put forward many functional requirements for this mobile phone in front of Ren Zhengfei, there is no doubt that as a mobile phone, signal and sound quality are the most important, and other functions are subsidiary functions. If it is, it can be icing on the cake, if not, it will not affect the product attributes of the mobile phone.

Moreover, for the production of any electronic product, the stability of the product is much more important than the richness of the product's functions. The mobile phone may not have the game function, nor does it need the camera function. As long as the signal is good, the sound quality is good, and there is no problem making calls, then this The effect of this product can have good sales, but if other functions are powerful, the signal is not good enough, and the sound quality of the phone is not clear, it will be difficult to sell.

Moreover, for many large manufacturers, they have a complete set of rules and procedures for product development and sales. No product in the world can be perfect. It takes a long time and a long time for many technologies to be fully mature from research and development. It is tested by the market, so it is impossible to make a perfect product all at once.

Moreover, for ordinary consumers, compared to mediocre performance, stable quality is more important. It is difficult for new technologies to achieve stable quality from the beginning. If the online problem brings unnecessary trouble to the seller, the damage to the product and brand reputation will be great, and it may even lead to the collapse of a brand as a whole.

But the times are advancing, and technology is also advancing. Any technology company can’t just stick to the old technology and seek progress. It must also launch new products and new technologies to maintain competitiveness. This will inevitably bring about product stability. .

The most conservative compromise method is to use the method of "squeezing toothpaste", which is to upgrade the product a little bit. Each product will only have a small number of functions compared to the previous generation. For example, this time there is an additional game function. , next time there will be one more calculator function, so that the difficulty of research and development will be greatly reduced. At the same time, because a large number of old conservative technologies are used, the overall quality and cost will not change much, and it will be easier for consumers accept.

The method of "squeezing toothpaste" is a R&D and production model based on the fact that the product itself has a certain market advantage, but if the market competition is fierce, then the speed of updating new products must be accelerated, otherwise it can only reduce costs Find a way.

If you are a new company with a new product and want to overtake on a curve, then this "squeezing toothpaste" model is not suitable. The only way is to use a more radical technology research and development and production model to make your own Compared with traditional products in terms of technology and performance, the product has greater advantages. Although the risk is higher, once it succeeds, it will be able to achieve the first-mover system and successfully surpass it.

As far as the current domestic mobile phone situation is concerned, although foreign mobile phone products have entered the country, the number is too small in general. On the one hand, it is because there is no large-scale popularization of 2G networks in China, and only a few first-tier cities. It is impossible to support too many users in the pilot program. On the other hand, imported mobile phones are very expensive. Although it is not as good as when Duan Yun bought a mobile phone, but in terms of the latest mobile phone 8110 launched by Nokia, this is the latest mobile phone launched by Nokia. The price of the first slider mobile phone in China is as high as 8000 yuan, and the call fee per minute is astonishingly high, which is not affordable by ordinary people, which makes domestic mobile phone users very few , the people who can afford it are basically some big bosses.

That is to say, the current domestic mobile phone market is actually only at a very early stage, the consumer group is very small, and there is no fierce competition at all. Preemptive.

In the next step, Duan Yun intends to formulate a research and development plan for mobile phones. He will combine the current research and development strength and technology accumulation of the two companies to make a more detailed business plan, and strive to gradually dominate domestic mobile phones in the next two years. market.

In the afternoon of the same day, Ren Zhengfei sent someone to deliver ten prototypes of mobile phones to Duan Yun, two of which already had SIM cards and could be used directly.

As early as last year, BJ Telecom made the first wireless data call in Chinese history through Nokia network equipment, Nokia 2110 mobile phone and data cellular card.

In addition, on March 3 last year, BJ Post and Telecommunications Equipment Factory and Nokia jointly established BJ Capitel Nokia Mobile Communication Co., Ltd. to produce GSM cellular systems and mobile phones.Later, the capital was increased to 14 million yuan.

More than two months later, the joint venture company Dongguan Nokia Mobile Phone Co., Ltd. was established. The Nokia 8110 currently on the domestic market is produced by this Dongguan company.

Generally speaking, the new mobile phone developed by Tianyin Group is similar to the Nokia 8110 in terms of performance, but there is a big gap in terms of cost.

The key core chip components of the Nokia 8110 still have to be imported from abroad, and at the same time they have to bear high tariffs, which makes the price of the Nokia 8110 in China remain high, and Tianyin Group and Huawei jointly developed this mobile phone Because the solution can produce all parts by itself, the cost will be greatly reduced. According to preliminary estimates, it is only about half of the Nokia 8110, and once mass production is realized, the cost will be further reduced.

This can't help but make Duan Yun feel a little bit emotional. If he hadn't accumulated so many years of technology in producing electronic products, if he hadn't taken huge legal and commercial risks and invested a lot of manpower, financial resources, and material resources to independently develop and produce chips, So today he has no ability to develop and produce mobile phones at all. At most, he can only import foreign core chips and components to become a mobile phone "builder".

With the development of the mobile phone business, Duan Yun is provided with an opportunity to become the world's top technology company. This will not only change the fate of himself and the company, but also improve the image of Chinese technology products in the world, and let China's technology products To lead the world has always been Duan Yun's ultimate dream...

(End of this chapter)