Countercurrent 1982

Chapter 2202 Special plan
"You can provide a business plan to our government first, and then we will conduct internal discussion and evaluation before we can give you an answer." Mayor Zhang Rongmao said to Duan Yun.

Obviously, whether it is Zhang Rongmao or Zhang Guoguang, Duan Yun's business plan for this heavy truck base is still very cautious.

Automobiles are different from other industries, especially the heavy-duty truck industry. To establish a complete heavy-duty truck production base requires a lot of local resources. The first is land, at least hundreds of acres of industrial land, and then water and electricity. , transportation, and various supporting services, the initial investment is very large, and the construction of the leased area is also relatively long. It will take at least 2 to 3 years to officially put into operation, and the manpower and material resources required during this period are also a very large number.

Take the Volvo project of Jinbei Automobile Factory as an example. When Duan Yun introduced this project, he spent hundreds of millions of dollars just to purchase production lines and equipment from abroad. Afterwards, Tianyin Group built supporting enterprises in Shenyang and invested more and more. After spending nearly 18 billion yuan, after several years of operation, there is now a relatively complete supply chain.

The industrial chain support required by heavy trucks should not be underestimated, and a city that can support the establishment of a heavy truck production base must have a strong heavy industry to support it. In this regard, Shenyang has unique advantages, from energy introduction to various industries. All kinds of industrial accessories can achieve local self-sufficiency, which is also an important reason why Duan Yun chose to base his heavy trucks in Shenyang.

In addition, Tianyin Group is currently able to produce a lot of heavy truck parts in the Shenyang High-tech Development Zone, but even so, the engines, gearboxes and other accessories of heavy trucks are completely different from ordinary family cars, and need to expand new production lines. Fortunately, Tianyin Group has the production technology of Volvo trucks, plus some senior engineers from the former Soviet Union who participated in the R&D and production of heavy trucks. Duan Yun is confident that he can produce domestic heavy trucks with superior performance.

However, to build a large-scale and comprehensive heavy-duty truck production line now, Shenyang also needs to invest a lot of resources, and some internal resources must be redistributed. Leaders are justifiably cautious about this.

However, in Duan Yun's view, the SY city government should understand his plan, because once the heavy truck project is successful, the rewards for the city of Shenyang will be quite generous.

"About the relevant plan, in fact, we have almost prepared it here. I will send someone to the city hall tomorrow and hand it over to the leaders for review." Duan Yun smiled slightly, and then said: "I am very interested in this project. I am still very confident. This is definitely not just talking about it. I plan to invest 30 billion yuan in Shenyang in the next three years to establish a heavy truck production base with advanced technology and fully in line with our environmental protection requirements. Of course, the decision-making power is still on our SY city government's side. If you don't agree with this project, it doesn't matter, it will definitely not affect our current cooperation project, but I personally think that once this project is successful, it will definitely give us Shenyang will bring very rich rewards, which I can guarantee."

"Xiao Duan, I believe in the strength of your company, but the difficulty of the heavy truck project is sales. I wonder if you have any good plans for the sales of heavy trucks?" Zhang Guoguang asked.

"A few years ago when Shenyang introduced the Volvo f10 truck production project, we were not fully prepared for this project." Duan Yun paused, then continued: "At that time, the automobile sales system of our group company had just started, and It is mainly concentrated in the field of civilian cars. It is true that the sales of heavy trucks are insufficient and insufficient, but it is different now. I think the two leaders also know that now our Tianyin Group has established a very powerful 4s car across the country. The franchise store system, which enables the sales and after-sales outlets of Tianyin Automobile to cover the whole country, which also paves the way for the best-selling of our subsequent developed Kangyun sedan and Shenxing sedan. At present, the sales of these two cars are very good , Compared with a few years ago, in terms of car sales, we have established a very large advantage over other domestic car companies, which I believe both of you should know."

"Yes, your company's car sales network is indeed very strong, but trucks are different from cars, so can they be sold in large quantities through 4S stores?" Mayor Zhang Rongmao asked.

In fact, Zhang Rongmao not only understands the sales system of Tianyin Group's automobile 4s store, but also has a very in-depth understanding. He even took the time to study the sales and after-sales mode of the automobile 4s store, and visited the automobile 4s store in Shenyang many times. However, ask the owner of the local 4S shop about some of them.

However, there is currently no precedent for trucks being sold in 4s stores. In the previous life, the first truck 4s store in China was Jiefang Trucks 4s store, which was established in 2001, because the users of trucks are very different from those of cars. The former mainly For enterprises and institutions and industrial and mining enterprises, the latter is aimed at ordinary consumers, so there are certain differences between the two models in terms of sales and after-sales.

"The 4S shop is mainly a facade. With this facade, at least it can give consumers a sense of security, so that when there is a problem with the car, they can find the person in charge immediately." Duan Yun pondered for a while, and then said: "In terms of truck sales, this will definitely be different from ordinary cars. In fact, our company has developed another sales model for trucks. I can't explain the details for a while, but I can tell you Yes, truck users are mainly targeted at industrial and mining enterprises. We will hire competent public relations personnel and use the reward model of sales rebates to carry out large-scale sales across the country. We have used this sales model before, and the effect is very good , so as long as the trucks we make are really cheap and durable, I think sales will definitely not be bad.”

"Eh." Hearing this, Zhang Rongmao and Zhang Guoguang relaxed at the same time, and then smiled.

For Duan Yun's business ability, Zhang Rongmao and Zhang Guoguang still trust very much. After all, Duan Yun and his Tianyin Group have always been the biggest business myth in China. If he does have a complete business plan, then this project The chances of success are very high.

(End of this chapter)