Countercurrent 1982

Chapter 2210 Commission Payment
"4 million dollars..." At this moment, Geerke fell into a brief thought.

At this moment, he suddenly realized that the Chinese boss in front of him seemed not so easy to deal with, and both he and Boxiqi's senior management had greatly underestimated Duan Yun's appetite.

"If you don't want to buy out the patent authorization of DVD in Europe at one time, we can also change it." Duan Yun smiled slightly, and then said: "We can also use the commission payment method to conduct transactions. Here you go, but you pay me $20 for every DVD you sell."

"Pay a patent fee of 20 dollars per DVD!?" Hearing what Duan Yun said, Geerke was surprised again.

"That's right, it's $20." Duan Yun said.

The reason why Duan Yun gave such a quotation was not just casually, but had a certain basis.

In my previous life, from the end of the 90s to the beginning of 2000, the cost of producing a DVD player in my country was about 20 US dollars.

Because there is no standard under their own control, the DVD player adopts foreign standards, so the patent fee for each machine needs to be paid to foreign countries about 18 US dollars.The high patent fee makes the domestic DVD machine manufacturers almost no profit, which makes the enterprise miserable.

Although it seems that Bosch Electric will become unprofitable after paying the patent licensing fee of 20 US dollars, it is not the case.

Because in the previous life, it was not until the end of the 90s that DVD was developed and popularized all over the world. At that time, the level of integrated circuit technology was much higher than it is now, and the prices of many expensive components plummeted after two or three years. , which makes the cost of making DVDs also drop significantly.

Today, Tianyin Group costs about US$180 to produce a DVD. After it is sold to the United States, the wholesale price becomes nearly US$350. After some transportation costs and tariffs are removed, the net profit per DVD is US$100. About, and finally the retail price of this product in the United States has reached 450 US dollars.

It sounds like the patent license fee of 20 dollars is a bit too low, far less than what I can earn from sales in Europe, but in fact, today’s DVD sales in the United States are inseparable from Tianyin Group’s large amount of funds and manpower in the early stage Investment, especially Li Yun's key role in the US branch, if Tianyin Group wants to open up the European market, it will only be more difficult than the US market, and it will take at least 2 to 3 years, and Duan Yun has no comparable Li Yun is more capable.

Therefore, if it is only for authorized patents, then the cost of 20 US dollars per unit is still very good. Duan Yun does not need to do anything, and he can receive a large amount of patent fees every year. It is a model with the smallest cost, and the return is sufficient. Rich.

According to Duan Yun's idea, Bosch Electric is responsible for the sales agent. It will be a matter of time before DVD is popularized in Europe, because the invisible technology of DVD is a leap forward. Until many years later, DVD technology is still widely used, except for home use. In addition to the player, it has also become a standard accessory for computers, and it can be said to be the most popular video player in the world.

Therefore, Duan Yun's asking price of 4 million US dollars is not high in the long run. He also knows that it is difficult for International Electric to accept this price, but even so, Duan Yun will never sell this technology cheaply.

As for the patent licensing fee of US$20 per DVD, in his opinion, Bosch Electric is also difficult to accept, but even if the final negotiation with Bosch Electric collapses, Duan Yun will not lower the price in the slightest. High confidence in the commercial value of DVDs.

"As for the quotation given by Mr. Duan, we still need to go back and study it." After a while, Geerke said with a slight frown.

"No problem, I hope your company can make a decision that best suits your interests." Duan Yun said with a smile.

In fact, after hearing what Geerke said, Duan Yun knew that the negotiation between the two parties had failed this time, and it might take a long time for the next negotiation, and maybe they would never cooperate.

After all, just now Galke proposed to purchase the patent license of DVD in Europe at a one-time price of several million US dollars. The price difference from Duan Yun's proposed price of 4 million US dollars is too far away. This price gap cannot be resolved by simple negotiations. Yes, BSH needs to make a very big compromise.

However, this is not Duan Yun's fault, but because Bosch Electric discriminates against Chinese technology and products in its bones. It's just that Geerke didn't expect that Duan Yun is completely different from other Chinese entrepreneurs he has come into contact with before, no matter from what aspect. In terms of strength, Telling Group already has the strength to become a multinational technology company, the most important thing is to master a lot of core technologies, so it naturally has a high pricing power.

"Then I hope to have the opportunity to meet Mr. Duan in the future." Having said this, Geilke planned to get up and leave.

"Mr. Geilke, there is an old saying in China that business cannot be done with righteousness. Although we have differences in price in business negotiations, I still very much hope that I can become friends with Mr. Geilke." Duan Yun smiled. He glanced at Gailke, and then said: "Since Mr. Gailke finally came to Shenzhen, I also want to join the friendship of landlords. In the afternoon, I will take you to visit my company. In the evening, we can still Have a meal together."

Duan Yun is a traditional Chinese businessman at heart. Even if the business cannot be negotiated, he is willing to make some valuable contacts, because it is impossible to succeed every time in business, but as long as he has connections and connections, he may be able to negotiate other things in the future. business.

What's more, in any case, Bosch Electric is the largest electrical appliance distributor in Europe, which is also a very important partner for Duan Yun who wants to expand the European market in the future, so he is also willing to spend some time and energy, and Geilke forges personal friendships, leaving more options for his own business.

"This... okay." Seeing Duan Yun's sincere invitation to himself, Geerke finally agreed.

In fact, Geerke has always been very interested in Duan Yun and Tianyin Group. He has always believed that this company is somewhat different from other companies in China, and he also visited Tianyin Group when he came to Shenzhen this time. Intend.

"Mr. Geerke, in fact, apart from DVD, our group company has many other very good products. In addition to those sold in the market, there are also products that are about to be successfully developed. I guarantee you will have unexpected gains." Duan Yun smiled slightly , and then said: "And for our Tianyin Group, doing business is about a win-win situation, that is, both of us can make money. I am absolutely confident in saying this. I believe that you will definitely fall in love with our company's products in the future."

(End of this chapter)