Countercurrent 1982

Chapter 2211 Conceptual Products
After the two had a brief conversation, Duan Yun led Geerke to the R&D headquarters of the group company.

Walking beside Duan Yun, Geierke seemed to be a little silent at this moment, because the two of them were not talking about business just now, and Duan Yun's drug price was too high, which made him a little depressed.

You know, before Geerke went to Shenzhen this time, he was also full of confidence in his heart, because Bosch Electric may have a very limited reputation in China, but in the whole of Europe, it can be said that everyone knows it. The brands represented by BSH account for more than 20% of all home appliance brands purchased by Europeans on average. This is a very astonishing figure. It can even be said that Europeans cannot do without BSH.

Such a powerful European company wanted to act as an agent for electronic products produced by a Chinese company, but it had a bad nose. Duan Yun came up with a lion's mouth, which proved that Geerke had never thought of it. He originally thought that the negotiation would be very easy. It went well, and Tianyin Group would even be proud of it, but the reality is that Duan Yun not only offered a patent licensing fee that far exceeded their quotation, but also had no room for concessions, which was completely beyond his imagination.

At this time, Duan Yun can actually see some of Geerke's thoughts, but he has his own ideas, and he will not easily make concessions just because the other party has a big background.

In fact, in Duan Yun's view, the future European home appliance market will be dominated by Chinese companies sooner or later, and judging from the situation in his previous life, this is indeed the case.

Although in the European home appliance market in later generations, European brands are still the mainstay, but in fact, more than 70% of these home appliances are produced by OEMs in China, even if they are not OEMs for complete machines, some of them Electronic components are also made in China. In this respect, not only in Europe, but also in the whole world. The reason is very simple, that is, the price-performance ratio of Chinese products is very strong. This advantage is higher than that of other countries in the world. The country is difficult to replace, and with the continuous expansion of the domestic industrial chain and technological progress, Chinese manufacturing occupies a dominant position in the low-end electrical industry.

"This is the exhibition hall of our R&D center. It displays all the sample machines that our group company has already developed and successfully developed, including software, audio-visual products, car accessories, and communication equipment." After the exhibition hall upstairs, Duan Yunzhuan smiled and said to Geerke.

"Uh." Hearing Duan Yun's introduction and looking at the wide variety of products in the entire exhibition hall, Geilke couldn't help but be surprised.

The area of ​​this exhibition hall is thousands of square meters, and the products are also dazzling. In addition to some finished products, there are many electronic components and chips, and under each product, in addition to detailed product parameters and introduction In addition, there are the dates of their mass production and the annual output.

In fact, there are very few domestic companies that have the strength to build their own product showrooms, especially private enterprises, because for many domestic technology companies, they are taking the development route of product specialization. The technology is weak, and we don't have the strength to make too many product lines, so we can only focus on a certain product.

But the current Tianyin Group, with its strong financial resources and human resource reserves, has given him the ability to be involved in multiple industrial projects at the same time, and no matter which project it is in, it also has obvious technology and cost compared with other domestic counterparts. Advantages, which makes Tianyin Group's product line very rich and can bloom everywhere.

However, in Gelke's view, seeing such a rich product line in Chinese private enterprises made him feel a little incredible, and the sales volume marked under these products was also very amazing, so that Gelke had some doubts about these sales data. questioned.

"You sold 240 million VCRs of this kind!?" Geilke asked in disbelief when he saw an old-fashioned VCR standing at the front of the exhibition hall.

The video recorder that Geerke saw was an old-fashioned video recorder produced by Tianyin Group in the early years, but this kind of video recorder had been discontinued as early as three years ago, and the related production lines and equipment were also sold to other domestic companies.

However, as one of the best-selling products of Tianyin Group in the early years, Tianyin Video Recorder brought very rich profits to the group company. The total sales volume reached more than 240 million units, and some of them were sold to Southeast Asian countries.

In fact, compared to the current best-selling VCDs in China, the small manufacturers of video cameras can only be insignificant. The annual sales volume of Tianyin VCDs in China has exceeded 300 million units, and this number is still rising.

In 1992, the sales of video recorders in Germany exceeded 300 million units, with a sales volume of 22 billion marks, becoming the best-selling product in the local consumer electronics market.It is estimated that the sales volume of video recorders in 1993 remained at more than 300 million units, and the sales volume reached 26 billion marks, most of which were purchased to replace old machines.At present, 54% of households in western Germany have cassette video recorders, while 30% of households in eastern Germany have purchased such equipment.

But even so, the sales volume of 240 million units still made Galke feel unbelievable, because at present in Europe, although VCRs are very popular, due to fierce competition and many brands, the sales volume of a single brand of VCRs is not too high. Among them, Japanese video equipment brands are the most popular.

But even the top-selling VCR brand doesn't sell more than a million units a year.

China's economic level and per capita consumption capacity are far lower than those of European countries, so it is unbelievable that a Chinese video recorder brand can sell 240 million units in China.

"Actually, as long as the product is good, even if it is in a country with the lowest consumption level, you can still make a lot of money." Duan Yun smiled slightly, and then said: "A few years ago, it was very important for me to open up the American market. It’s a dream for me, but now, we have established cooperation with the three major home appliance sellers in the United States. Of course, what we value is our technology and the cost performance of our products. In addition to DVD, we actually have many very imaginative products. Powerful products, using technology to change life, has always been a development concept of our group company."

"This car...is it also produced by you?" At this moment, Geike saw a blue car on the other side of the exhibition hall, and couldn't help asking in surprise.

"That's right, this car is our latest concept car. The car itself is not advanced, but there are many high-tech accessories inside. If you are interested, you can go up and take a ride." Duan Yun Said.

(End of this chapter)