Countercurrent 1982

In the business strategy of Tianyin Group, in terms of microelectronics products, almost every one to two years, it will come up with a very popular fist product, from the earliest recorder to the later learning machine and repeater. These electronic products have always been an important source of profit for Tianyin Group, because electronic products are fast-moving consumer goods, almost every six months to a year, due to the saturation of the consumer market and the emergence of imitation products, profits will decline Therefore, it is necessary to upgrade products and launch new products in order to ensure the profit growth of the group company.

Now VCD has been selling well in China for more than two years, bringing billions of profits to Tianyin Group. In Duan Yun's original business plan, VCD was originally a transitional product for DVD players, so in the After the trend of sales decline, it is the best time to launch DVDs in China at this time.

Moreover, with the huge success of DVD in the US market, it has actually attracted the attention of the domestic media. In addition, Duan Yun's promotion plan for the second half of the year will soon make him a new high-profile product in Tianyin Group's electronics industry.

In fact, whether it is electronic products or automotive products, Duan Yun is not the most concerned. He is most concerned about the chip industry and the Internet economy.

By 1997, it can be said that it was the starting point of a technological frenzy in the history of the Internet. In addition to the Internet layout of Tianyin Group, more and more Internet companies appeared in China, and the entire Internet market was thriving.

In the North American market where the Internet is the most popular, the most famous Internet hero is Yang Zhiyuan, a Chinese youth. In the fourth quarter of last year, the market value of Yahoo rose to 20 billion US dollars, surpassing the popularity of Yahoo, which made Bill Gates very happy. The awe-inspiring browser king Netscape.

Yang Zhiyuan started from the web directory service when he started, and made a big effort to transform into a comprehensive service that meets all the needs of the Internet. "Portal" has become a mature business network concept. Under the influence of the Yahoo effect, the largest news portal in the United States, the United States Online broke through the 1000 million registered users mark, which is a very staggering number.

In addition, Amazon, the e-commerce network company that Duan Yun first invested in the United States, also started a public offering. At the beginning of last year, Duan Yun obtained a 380% stake in Amazon for US$20 million. Half of its own shares, that is, 40% of the shares, were publicly offered at a valuation of 2000 million US dollars, which also caused a sensation on Wall Street.

In China, the number of Internet users is also growing rapidly. At the beginning of this year, the China Internet Network Information Center released the first "Statistical Report on Internet Development in China", confirming that there are 29.9 Internet-connected computers nationwide, and 62% Internet users. There are about 1500 Www sites. Although there is a huge gap compared with the United States, it has become a prairie fire and has begun to drive the rapid development of the domestic Internet.

So far, the number of registered users of Tianyin Group's e-commerce platform has exceeded 2 as of February this year. Excluding repeated registrations and active users, the number of active users on the platform has reached 4, making it the largest e-commerce platform in China. e-commerce platform.

In fact, compared to Duan Yun's previous investment of hundreds of millions or billions, the number of active users of more than 8000 is still too small. It can be seen that it is very difficult for Duan Yun to recover the cost of the business platform in the short term. It takes 2 to 3 years to achieve the goal of substantial profitability.

But what makes Duan Yun satisfied is that Tianyin Group's communication software "Tianxun" has already been launched. The icon of the software is a bird that looks round. The first instant messaging software, and its functions are very powerful, it can realize the transmission and communication of text and some thumbnail pictures, and people's demand for communication increases during the Spring Festival, so this software has been registered in more than a month 48000 accounts, which accounted for almost 8% of the total Internet users in the country, and until now, there are still many new users registering every day.

The importance of Duan Yun’s Internet era in Shenzhen, and years of advance planning, finally gave him a superior technical and creative advantage. During this period, Duan Yun established a new department within the company. This is an independent department. For the Internet Department of the E-Commerce Department, their future task is to continuously upgrade, promote, and improve this communication software called Tianxun. At the same time, they still have a very important task, which is to establish the largest news portal in the country website.

Before smart phones appeared and domestic instant messaging software did not have its additional functions, Internet traffic was mainly concentrated on some small portal news websites. These news portal websites were rich in content and large in information, and they were the strongest drainage of the Internet in the early years. Means, and the biggest source of income of these portals, mainly rely on online advertising.

During this period, the first batch of domestic Internet giants began to emerge one after another. At the beginning of the year, 26-year-old Ding Lei founded NetEase in Guangzhou with only three employees, a registered capital of 20 yuan, and an office area of ​​7 square meters.

Ding Lei's idea is very simple. If people want to communicate on the Internet, they must have their own rooms and mailboxes. So he wrote the first Chinese personal main business service system and free mailbox system. He thought of using the number 163 for the website domain name. To express, as for how Netease makes money, in fact, at the beginning, Ding Lei’s idea took some detours. He didn’t want to make the company big, but just wanted to make money by writing software, but Ding Lei also had his own very unique and later. The Internet business theory that has proven to be very successful is that "only free can survive".

Relying on the free NetEase mailbox and personal homepage, NetEase registered users grew rapidly. In May 1998, NetEase ranked first in the national Chinese website ranking published by the China Internet Network Information Center, and the website became bigger and bigger. After that, Ding Lei began to transform Netease into a portal similar to Yahoo.

However, with Duan Yun and Tianyin Group, the current Ding Lei may not be able to replicate the Internet business miracle of that year. Duan Yun formulated a series of complete mission objectives and plans for the Internet Department on the first day of its establishment, that is, Establish a comprehensive portal news website with rich and powerful information. At the same time, registered users of this website will also enjoy free e-mail and personal homepage services. In addition, he also asked the Internet Department to create a website with Weibo function. Further increase the viscosity of users.

Moreover, all the websites and software accounts of Tianyin Group can be used in common, which is also very important in Duan Yun's view. Convenience and ease of use are placed in a very important position in the development of software and websites. Attract users, establish first-mover advantages, and use continuous technology and content upgrades to increase user viscosity, making it difficult for later competitors to catch up.