Countercurrent 1982

In fact, for many Internet giants in the previous life, they may not have much ability and ability, but relying on their own strengths, they found the right direction, stood on the right outlet, and finally made their career reach a height that others can hardly pay for. In fact, in terms of talent, there are many more outstanding and professional talents in China than these Internet giants, but because of their family background, career choices, and luck, they can only achieve small success in their careers throughout their lives. , so sometimes people often say that choice is greater than hard work, and there is some truth to this sentence.

Duan Yun has foresight, which naturally allows him to make very correct and appropriate choices, and he has strong capital and technical strength behind him, so if he is willing to enter the Internet industry, as long as he does not encounter huge administrative intervention, he will basically be able to It will be all good.

In the first three months of 1997, overseas orders came one after another. DVD has become the hottest product in the current electrical appliance market in the United States. Best Buy has ordered 47 DVDs in the past three months, which almost exceeded the orders for the whole of last year.

In addition to Best Buy, the top ten electrical distributors in the United States have also begun to purchase DVDs in large quantities, with a total order volume of more than 86 units. , and DVD orders in the first three months of this year have been basically the same as the sales of old-fashioned VCRs in the United States last year. It can be seen that DVDs have become the general trend to replace traditional VCRs and laser disc players on a large scale in the United States. For the first time, Chinese electronic products have led the way. This is definitely a milestone event for China's electronics industry.

In addition to DVD, MP3 has also become popular among young people in the United States.

Small and portable, stylish in appearance, better sound quality than traditional analog players, this also makes MP3 players a very fashionable electronic product soon, although currently only songs can be downloaded through the Internet, and the storage capacity is only 60 ~80 songs, and the cost of a stand-alone machine is relatively expensive, each costing 800-1200 US dollars, but still relying on its excellent product performance, it has become a fashionable product sought after by many young Americans.

At the beginning, Duan Yun promoted MP3 players in the United States, just to test the waters, and did not expect this product to be a hit. After all, compared with the iPod produced by Apple in later generations, the song storage capacity of Tianyin MP3 player is less than that of Apple iPod. 1/10, so it is a matter of course that it is difficult to obtain high sales for this kind of product that is not very complete in Duan Yun's opinion.

It’s just that the two points that are obviously underestimated by Duan Yun are, first of all, although the MP3 player has not reached the height that Duan Yun expected, compared with ordinary md and traditional Walkman players, MP3 has some very obvious advantages. Advantages, the biggest advantage of which is portability. Whether you are a student or a working party, you can easily put this player in your pocket, and it will not be found by others, which greatly expands the product. use surface.

Another point is that the price of thousands of dollars is very expensive for Chinese people. If it is converted into RMB, it is equivalent to 7-8000 RMB. This price is far beyond the consumption level of this ordinary Chinese family. There are very few young people who can afford it.

However, the income and consumption levels of Americans are far higher than those of Chinese people. Even in the 90s, the per capita income of the United States was still about 60 to 70 times that of Chinese people. After adjusting for price differences, it could still reach 25 times that of Chinese people. At present, most Americans have relatively high incomes, about 3000 to 5000 US dollars per month, so it is not difficult to buy an MP3 player worth [-] yuan.

It is precisely because of this that global multinational companies are constantly exploring the US market. After all, there are consumer groups with the highest income level overall. As long as the products are good enough, they can maximize their profits.

DVD and MP3 players, these two products in the first quarter of this year, conservatively estimated to have brought a net profit of nearly 3 million U.S. dollars to Telling Group. The market is likely to hit $5 million in profits in the first quarter of this year.

In recent years, Telling Group has set up its overseas export accounts in Hong Kong. In many Hong Kong banks, including HSBC, Telling Group’s foreign exchange accounts have reached 13 billion US dollars, with another 3 million Hong Kong dollars and 8000 million euros. The level of foreign exchange reserves is the highest among all private enterprises in China.

The reason why Duan Yun has kept so much foreign exchange is that, on the one hand, it is used for overseas investment and development, such as importing some advanced instruments and products. At the same time, setting up branches and R&D centers overseas is also a considerable expense. There is no large amount of foreign exchange. Support, it is difficult to obtain technologies and products of real substantial value.

In addition to the R&D centers and studios currently set up in Silicon Valley and Hong Kong, the R&D center jointly established with the University of Munich in Germany has also been operating efficiently, which has provided great help for Duan Yun to acquire technology overseas.

For example, the scientific research studio established in Munich, Germany, currently focuses on optical lenses. It sounds like technology is not related to the current main business of Tianyin Group, but in fact, the current domestic high-performance lithography machine, The optical product technology developed from the University of Munich is used.

In addition to the need for overseas investment, Duan Yun also plans to use the large amount of foreign exchange reserved by the group company to prepare for some financial investment.

In fact, Duan Yun has always started from industry, and has always insisted on operating companies in real industries with technology first. The reason why he wants to try his hand at finance is very simple, that is, around July this year, a A financial turmoil affecting the world.

Duan Yun is not an expert in finance, but the company has hired high-level financial talents with high salaries. Since February, Duan Yun has set up a financial team, and the leader of the team is Zhong Pengrong, who has a great influence in China's financial circles.

Due to their outstanding academic achievements, they were once called one of the "Four Little Dragons" in the Chinese economics circle in the early 90s (the other three were Fan Gang, Liu Wei, and Wei Jie). Four young people".

Zhong Pengrong once worked in party and government organs at the township, district, county, and central levels.At the beginning of [-], because he published two weighty articles in the "Economic Daily", he was named by the central leadership and transferred to BJ to participate in the research work on the wage and price reform plan organized by the Central Secretariat, and then stayed in the central office office work.

At the end of 1993, together with a group of BJ economic experts, he founded the BJ Vision Information Consulting Center.

Two years ago, Duan Yun was introduced by someone, had a relationship with Zhong Pengrong, and had dinner together. At the beginning of last year, Duan Yun formally hired Zhong Pengrong as the financial consultant of Tianyin Group, becoming Duan Yun's decision-making partner. A member of the core team, respect each other, the relationship is very good.