Countercurrent 1982

Chapter 2280 2G Overlord
However, it is still very difficult for Ren Zhengfei to compete with Nokia in the international market. There is a big gap in terms of technology and other aspects.

In fact, speaking of Nokia, more than 100 years ago, it was just a small wood processing and paper-making factory located in Finland, Northern Europe. It is very different, and has gradually grown into a multinational company with an extensive business layout in the electronics industry.

However, due to the rapid expansion, the broken capital chain, and the impact of the economic crisis, in 1990, it faced a huge risk of bankruptcy and reorganization.

However, at this critical juncture, Nokia ushered in their new president, Yoma Ollila. Through Ollila's efforts, Nokia's mobile phone business ushered in rapid development. In 1996, it was the first time to enter the national mobile phone sales ranking. It has maintained the number one sales position in the world for more than ten years, until 2014, when the mobile phone business was acquired by Microsoft.

As a European company, it is undoubtedly very legendary to be able to defeat Motorola, which was born in the United States. The mobile phone used by Duan Yun in the early years was a product of Motorola. The technology leader, Motorola naturally monopolized the first-generation mobile communication market, and firmly occupied 70% of the world's mobile phone market share at that time. By 1990, Motorola's revenue exceeded 100 billion US dollars, reaching The pinnacle of history.

In the first-generation mobile communication market, Americans are undoubtedly the pioneers and leaders, and they firmly occupy the dominant position in the 1G era. However, in the 2G era of the second-generation communication technology, Americans began to face disadvantages.

In the early 90s, Duan Yun's Tianyin Group also began to invest in the research and development of the second-generation mobile phone communication technology, but the situation at that time was that as early as 1982, some European companies and scientific research centers had already invested in 2G The research and development of equipment, Tianyin Group started a bit late, and also lacks relevant top talents, so Tianyin Group has only been developing in the 2G field for two years. After seeing that Europe has vigorously promoted the 2G mobile phone communication industry, it turned to start Research and development of 3G communication technology.

It cannot be said that Duan Yun's previous investment in the research and development of 2G mobile phone communication technology was a complete failure, because through previous research, Tianyin Group has not only mastered many 2G communication technologies with independent intellectual property rights, but also greatly trained the team, allowing them to With a certain accumulation of technology, it turned to research and development of 3G communication technology.

The mobile phone industry is dispensable to the current Tianyin Group, and Duan Yun’s mobile phone layout has always been focused on future smart phones. 2G mobile phone signals are not enough to support wireless Internet applications, so even if skipping 2G In the age of mobile phones, it doesn't matter to Duan Yun.

However, 2G mobile phone technology is a huge victory for European technology companies. In order to compete with Americans, a standard reached by European countries: Global System for Mobile Communications, referred to as GSM or 2G, is also based on this standard. Europeans have finally begun to stand on the top of the world news field for the first time.

Compared with the first generation of analog communication technology, the core of 2G communication technology is time division multiple access technology. The 2G standard is more open, with better security, larger network capacity, higher spectrum efficiency and lower power consumption. Thanks to these advantages, 2G mobile phones began to spread rapidly all over the world, and finally leveraged Motorola's dominance in the mobile communication market.

2G mobile communications initially participated in more than a dozen countries in Europe, including Finland. While facing the difficult challenge of Motorola's monopoly on the first-generation communication technology, European companies such as Nokia, Siemens, and Ericsson also began to usher in a huge opportunity, that is, Occupying the high ground of the second-generation wireless communication technology, under the 2G mobile communication standard, Motorola's accumulated technical barriers in the analog wireless communication era will be broken, and all mobile communication manufacturers in the world will usher in a new starting point, which is for European companies. That being said, it is a very big opportunity.

Nokia seized the opportunity of 2G launch. In 1991, the first 2G mobile communication telephone network put into commercial operation was operated by a Finnish company. The main technical support company for its system architecture was the famous Swedish company Ericsson. The provider was Nokia, led by Ollila.

At that time, Nokia was fully betting on 2G communication standards, and the Finnish government also gave strong support, providing considerable help in terms of talent guarantee, technology policy, external investment and international trade.

The first 2G phone call in China that year was made by Mr. Wu Jichuan, then Minister of Posts and Telecommunications of China, using a Nokia 2110 to get through on the mobile communication network provided by Nokia.

In the competition between Europe and the United States on the second-generation communication technology standard, China finally chose the European 2G technology standard, which also promoted the historical process of 2G becoming the world's mainstream communication technology standard.

In October 1992, Nokia released the world's first mass-produced 10G mobile phone - Nokia 2. It was also the first mobile phone to support text messages. At that time, Nokia 1011 was priced at more than 1011 RMB and could store 1 phone numbers. , with a maximum talk time of 99 minutes. Compared with the mobile phone Duan Yun used in his early years, which weighed more than 90kg, the Nokia 1 is very slim with a body of only 1011g. This phone did not appear in China until two years later, and the price is About 475 yuan.

Now Nokia's latest 6110 mobile phone is priced at 9500 yuan in China. The black and white LCD screen of this mobile phone has a snake game for the first time, and it also has a vibration function. The volume is very small and exquisite.

But in general, the price of 9500 yuan still discourages most Chinese people, and Huawei’s previous mobile phones, with similar performance, only sell for 6800 yuan, relying on the price advantage. Huawei mobile phones can occupy the top of the sales list in mainland China, but in terms of technology itself, it still adopts the European 2G standard. If it wants to issue overseas, it must pay high patent fees. In this case, Huawei mobile phones originally The price advantage it has will disappear, and it will not have the ability to compete with Nokia at all.

But Ren Zhengfei has his own ideas. Even if selling mobile phones in the US market is not so profitable, he still wants to prove the strength of the company in the US market. This also makes his ideas coincide with Duan Yun's ideas. Next, It is to formulate a series of business strategies to make Chinese mobile phones sell well in the US market.

(End of this chapter)